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Design for Sign-upHow to motivate people to sign up for your web app
How much time would people decide to use your
product?
8sec.
What Are They Thinking?
What Are They Thinking?Why should I use this software?Is this software worth my time?
The Sign-up Hurdle
The Sign-up HurdleDifferent Strokes for Different Folks
Ready to Go Interested but Unsure
Fact-finders Skeptical
Make it as easy as possible to sign up by eliminating usability problems and unnecessary friction in the interface.
The key to designing for them is to provide multiple levels of details so that they can find appropriate answers to their questions.
Design for them by providing a solid summary and how-it-works information.
Design for them by providing lots of evidence that other people are happy using your software.
Sign-up Framework
Who What Where
When Why How
WHAT
Describe WHAT it is
WHAT
Describe WHAT it is
Make it OBVIOUS
500px
HOW
Show HOW it works
HOW
Show HOW it worksGood how-it-works features provide multiple levels of
detail, at increasing depth of description, allowing people to dig deeper as needed.
Dropbox
HOW
Show the End ResultShowing how your application works is even more
effective when you can show the end result.
1Password
Readibility
WHY
Explain WHY with Benefits as Well as Features
WHY
Features Benefits
Unlimited server space Access from any browser, anytime
Add tags to your bookmarks Organize your bookmarks in any way you want
Add friends and see their bookmarks Collaborate and share bookmarks with friends
Sort by tag or date Easily refind important bookmarks later
See related bookmarks Find relevant related content
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WHO
Give examples of WHO is using it
To make a person’s decision easier, show them how others have made the same decision and succeeded. Give evidence that others are using it.
WHO
Give examples of WHO is using it• Let people find friends
Facebook, Like!
WHO
Give examples of WHO is using it• Let people find friends• Provide testimonials
Basecamp
WHO
Give examples of WHO is using it• Let people find friends• Provide testimonials• Get as specific as you can
The more specific you can get about how to use your application, the more your software will resonate with your potential audience.
WHO
Give examples of WHO is using it• Let people find friends• Provide testimonials• Get as specific as you can• Success stories/case studies
Apple
7:40
WHO
Give examples of WHO is using it• Let people find friends• Provide testimonials• Get as specific as you can• Success stories/case studies• Give numbers (when they are big)
Basecamp
WHO
Give examples of WHO is using it• Let people find friends• Provide testimonials• Get as specific as you can• Success stories/case studies• Give numbers (when they are big)• Appeal to Authority
MailChimp
WHO
Give examples of WHO is using it• Let people find friends• Provide testimonials• Get as specific as you can• Success stories/case studies• Give numbers (when they are big)• Appeal to Authority• Hypotheticals is OK
WHEN
When can people use it?
WHEN
NOWOffer a way for people to try your software out for free
WHEN
NOWPeople don’t realize the value of something until they’ve actually used it
WHERE
What sorts of activities are people going to use your software for when they’re
on the move?
Reduce Sign-up Friction
Reduce Sign-up Friction
Don’t Make Creating an Account a RequirementUpon signup, ask only for information that’s absolutely necessary
Progressive engagementProgressive engagement allows people to get started using software
without committing fully of filling out a sign-up form
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Thank You
