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Sign up for success…… Sign Up Saga Brand Distribution Promotion

A Sign Up Saga - Sign Up For Success

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Page 1: A Sign Up Saga - Sign Up For Success

Sign up for success……

Sign Up Saga

Brand Distribution Promotion

Page 2: A Sign Up Saga - Sign Up For Success

Prakash C Mishra, a B.Sc ( Chemistry) graduate and MBA (Mktg)

professional with over 15 + years of rich exposures in FMCG/

Consumer/ Commodity Industries. Well exposure in Modern

Trade/Channel sales/HORECA verticals. Developed hands on

strategic planning, MT/ HORECA /Corporate business set up,

Distribution channel management, Business development, BTL

Activities, Customer service and Team management.

Exposure from :

Page 3: A Sign Up Saga - Sign Up For Success

Enhancing maximum business mileage with limited resources.

Page 4: A Sign Up Saga - Sign Up For Success

Sales Vs Return

Forecast

Execute as per the Plan

Page 5: A Sign Up Saga - Sign Up For Success

Month Vs City

wise sales plan

Month wise

placement plan

Manpower Plan Promotional

Plan

Forecast

Blueprint

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Primary

Data

Secondary

Data

SWOT

Analysis

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Product

Stratagem

Brand &

Logo

Design

Barcode

Generation

Pack

Design

Brand

Theme

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Page 9: A Sign Up Saga - Sign Up For Success

- Searching for the partners

dealing with same range of

products.

- Sharing the terms of the

clients.

- Negotiation with the

partners.

- Closing the agreements with

the partners.

- Presenting clients profile to the

category managers /Buyers.

- Negotiation in terms of Margin,

payment terms, space hiring etc.

- Product mapping.

- Distributor allocating &

mapping.

- Promotion and activity planning.

- TOT Finalising.

- Presenting clients profile to

the Purchase managers

/Chefs.

- Negotiation in terms of

Margin, payment terms, etc.

- Product listing.

- Distributor allocating.

- TOT Finalising.

- Presenting clients profile to

the Category Managers.

- Negotiation in terms of

Margin, payment terms, etc.

- Distributor allocating.

- TOT & Marketing Support

finalisation.

Page 10: A Sign Up Saga - Sign Up For Success

End cap/FSU

Designing

In Shop

Activities

Cross Promos

Exhibitions

Below The Line

Retailers

Board

Placement

Sourcing

Company’s

Branding T–

Shirt/Shirt

Kiosk/ Promo

table/ Garden

Umbrella

Designing &

Sourcing

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Television Radio

News Paper &

Magazine

Online

Shopping Billboard

Above The Line

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Paper Insert Flier Circulation

Through The Line

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Gifting

Primary

Scheme

Dealing with Articles :

Deodorants, Watch, Laptop bags, Delivery bags, Handcrafted

soaps, Own named engraved Watch/Mug/Pen, Key chain,

Wallet, Indian fusion Mithai..........so on

Secondary

Scheme

Employee &

Client Gifting

Sales & Mktg

Incentives

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