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Brand Distribution Promotion
Prakash C Mishra, a B.Sc ( Chemistry) graduate and MBA (Mktg)
professional with over 15 + years of rich exposures in FMCG/
Consumer/ Commodity Industries. Well exposure in Modern
Trade/Channel sales/HORECA verticals. Developed hands on
strategic planning, MT/ HORECA /Corporate business set up,
Distribution channel management, Business development, BTL
Activities, Customer service and Team management.
Exposure from :
Enhancing maximum business mileage with limited resources.
Sales Vs Return
Forecast
Execute as per the Plan
Month Vs City
wise sales plan
Month wise
placement plan
Manpower Plan Promotional
Plan
Forecast
Blueprint
Primary
Data
Secondary
Data
SWOT
Analysis
Product
Stratagem
Brand &
Logo
Design
Barcode
Generation
Pack
Design
Brand
Theme
- Searching for the partners
dealing with same range of
products.
- Sharing the terms of the
clients.
- Negotiation with the
partners.
- Closing the agreements with
the partners.
- Presenting clients profile to the
category managers /Buyers.
- Negotiation in terms of Margin,
payment terms, space hiring etc.
- Product mapping.
- Distributor allocating &
mapping.
- Promotion and activity planning.
- TOT Finalising.
- Presenting clients profile to
the Purchase managers
/Chefs.
- Negotiation in terms of
Margin, payment terms, etc.
- Product listing.
- Distributor allocating.
- TOT Finalising.
- Presenting clients profile to
the Category Managers.
- Negotiation in terms of
Margin, payment terms, etc.
- Distributor allocating.
- TOT & Marketing Support
finalisation.
End cap/FSU
Designing
In Shop
Activities
Cross Promos
Exhibitions
Below The Line
Retailers
Board
Placement
Sourcing
Company’s
Branding T–
Shirt/Shirt
Kiosk/ Promo
table/ Garden
Umbrella
Designing &
Sourcing
Television Radio
News Paper &
Magazine
Online
Shopping Billboard
Above The Line
Paper Insert Flier Circulation
Through The Line
Gifting
Primary
Scheme
Dealing with Articles :
Deodorants, Watch, Laptop bags, Delivery bags, Handcrafted
soaps, Own named engraved Watch/Mug/Pen, Key chain,
Wallet, Indian fusion Mithai..........so on
Secondary
Scheme
Employee &
Client Gifting
Sales & Mktg
Incentives