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Design for Sign-up Niko Vesalainen. Bill Scott & Theresa Neil: Designing Web Interfaces Joshua Porter: Designing for the Social Web. The Usage Lifecycle. Sign-up Hurdle. 8. sec. What Are They Thinking?. What we imagine people are thinking:. What people really are thinking:. - PowerPoint PPT Presentation
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Design for Sign-upNiko Vesalainen
Bill Scott & Theresa Neil: Designing Web InterfacesJoshua Porter: Designing for the Social Web
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The Usage Lifecycle
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Sign-up Hurdle
8sec
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What Are They Thinking?
What we imagine people are thinking: What people really are thinking:
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Journalist Technique
Who?What? Why?
Where?When?
How?
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What?
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How?
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Why?
BenefitsVS
Features
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When?
NOW!
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Where?
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Who?
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Social Proof
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Sign-up Friction
VS
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1 2
3 4
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Progressive Disclosure
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1 2
3 4
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Error Preventing
An ounce of prevention is worth a pound of cure.- Benjamin Franklin
Even better than good error messages is a careful design which prevents a problem from occurring in the first place. - Jakob Nielsen, 10 Usability Heuristics
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Error Preventing
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If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead,
teach them to yearn for the vast and endless sea.
- Antoine de Saint-Exupery
