LOGO DESIGN

Your Brand’s IdentityDistilled

A DEFINITION

Logo Design distills your brand’s essence to a single image, setting you apart from competitors with a single glance. Through

meticulous refinement, we hone in on the essential elements of your business, resulting in a logo that conveys your brand’s

character clearly and concisely.

REVIEW CLIENT

STARTING FROM THE GROUND UP

Step 01 By referring to the Big Idea we established for your brand and the research used to create it, we are able to garner a better idea of how to approach the creation of a logo.

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COMPETITIVEAUDIT

The Big Idea

SET MOOD

AT A GLANCE

Step 02 Deciding what mood the logo should convey is an important step that should be determined before pen ever touches paper. A potential customer who sees your logo at a glance should be able to get an idea of your brand’s personality and tone of voice.

GATHER INSPECTION

FINDING SOMETHING SPECIAL

Step 03 Gathering influences is the next step in developing your logo. By researching a wide array of existing logos, type treatments and other design elements, we begin to hone in on what will make your logo unique and specific to you.

logoLOGOLOGOLOGOLOGO

CREATEStep 04 Now we’re ready to create the actual logo. By using the results of the previous steps, we’re able to draft various logo options, which we then narrow down until a design that represents your brand has been completed.

FIRST STAGE Variations FINAL Variation

SECOND STAGE Variations

THIRD STAGE Variations

CASE STUDY | Veenstra’s Garage

FINISHING TOUCHES

HERE COMES THE FUN PART! / CASE STUDY Flavor 616

Step 05 After submitting the logo to you for critiquing, we make any revisions or last-minute tweaks deemed necessary in order to complete the design. These finishing touches can make a good logo truly great.

After a conversation with the client,

an idea was devised that produced

this series of handrawn logos to be

used in thier branding

ORIGINAL Logo Submitted

PRESENT

CASE STUDY | Premier Jewelers

Step 06 The logo now completed, we will present you with the final version, ready for use on billboards, banner ads online or for printing on a t-shirt.

PMS COOL GRAY 11 BACKGROUND / PMS 551 LOGOMARK / WHITE LOGOTYPE

PHOTO BACKGROUND / ALL WHITE LOGO

PMS 551 BACKGROUND / ALL WHITE LOGO

WHITE BACKGROUND / PMS COOL GRAY 11 LOGOTYPE / PMS 551 LOGOMARK