WEB DEVELOPMENT

Creating Your Business’sOnline Identity

A DEFINITION

Web Development brings all aspects of your brand together by integrating graphic design, interactivity and information about your business. Creating professional looking, easy-to-navigate

websites is one of our top priorities; we will provide you with an online base of operations unparalleled by your competitors

ReferenceBrand

Guidelines

OBJECTIVES

THE ULTIMATE GOAL

Step 01 In order to build a website best suited for presenting your brand, we need to decide its ultimate goal. What needs are we solving with this website, and what purpose does it serve for prospective customers? A budget must also be locked down in order to determine what options are or are not viable going forward.

What kind of budget are weworking with? We will make it work.

AnalyzeData

STRATEGY

3-4 SPLIT ARM SLANT. BREAK!

Step 02 With objectives firmly in place, we can now create a strategy for what we want the website to be. Much like the tonal rules of your brand, a clear concept for your site and how you want clients to engage with it will help serve as a point of reference for every subsequent decision.

Blue32!

WIREFRAME

BLUEPRINT SPECIAL

Step 03 A wireframe is the blueprint for your website, which determines its structure and layout. We’ll make navigating your site easy by constructing a strong foundation that clearly directs visitors to what they’re looking for.

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LOGOMARK

Is parallax scrolling a

relevant option?

How will the type &

photography integrate

and pace throughout the

website?

What SEO advantages do

we need to imbed in the site

statically to improve results?

Asking The RightQuestions Is Imperative

HUMAN INTERFACE

WE TEST & RETEST THE SITE

Step 04 It’s now time to incorporate the human element. We test and retest the site, tweaking any problems that may arise during the process, resulting in pages honed to functional perfection.

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& Design

CREATE CONTENT

REINFORCING THE CONCEPT

Step 05 With the wireframe in place and the interface tested, it’s time to create content. Using your brand rules as a guide, we generate illustrations and copy that express your company’s distinct voice.

PHOTOGRAPHY COPY

ELEMENTS

Falcon creates foundations on which legacies are built. Our commitment

to excellence is unparalleled. Our drive to provide a

unique experience is unrivalled.

Our passion is unequalled.

CASE STUDY Falcon Homes

GATHER IMAGES

CASE STUDY | Chop Landscaping

Step 06 Images that compliment your brand are selected and incorporated into the site. When necessary, new images will be created to supplement preexisting ones.

PROGRAMMING

CRUNCHING THE CODE

Step 07 All the facets gathered up to this point are now used in the development phase. The app programming is created and rigorously tested to ensure quality before a finalized version is made ready for general release.

GO LIVE

CLOSE OBSERVATION AFTER YOUR LAUNCH

Step 08 As soon as the site goes live, we’re already on the lookout for any errors that need attention. Close observation at this period is crucial in allowing the rollout to happen as smoothly as possible. Any hiccups or bugs that may occur will be quickly dealt with.

PERFORMANCE

MAINTAINING OUR HIGH STANDARDS

Step 09 Our services extend beyond the site’s launch, as we continue to monitor its performance and make adjustments as needed. We measure incoming web traffic and search results and utilize this data to further refine your website.

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KeywordsWaste Disposal Company

Search Engine Rank Position ( SERP )

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FOOD WASTE

RECYCLING,

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COMPOSTING,

COMPOSTER,

ZERO WASTE

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