Upload
guestc33f6d
View
2.302
Download
5
Tags:
Embed Size (px)
DESCRIPTION
Composition Tools for Web TypographyHave you ever seen a web site so clear, logical, and exquisitely composed it made you stop in your tracks? Have you wondered how the designer achieved such a stunning and cohesive design?In this presentation, Kimberly Elam, designer and author of the best-selling “Geometry of Design” and “Typographic Systems” will reveal the mysterious relationships between proportion, visual systems, composition and aesthetics.Too often excellent conceptual ideas suffer during the process of realization, in large part because the designer did not understand the essential visual principles. This presentation explores these elements and how they work by examining how the use of visual principles informs, even creates, beauty in typographic design, but, more importantly, how you can use these techniques to create cohesiveness in your own design. The wide range of visual examples are both informative and insightful, and any designer can benefit from learning or revisiting the rules governing the basics of typographic design.
Citation preview
Web Typography
Kimberly Elam, Ringling College of Art and Design
WebVisions, 2009
What you’ll learn about:
1. Macro-typography, the overall structure and visual organization of typography
2. Micro-typography, the details and nuances of type
Ready?
Let’s start by dispelling some myths.
First, typography is not font selection.
Second, content does not exist to serve typography.
Typography exists to serve the content.
Many desperate acts of design such as novelty fonts, drop shadows, wild colors, backgrounds, outlines, and gradients are done in lieu of a strong concept in a vain attempt at creativity.
“Creative” aesthetics are secondary issues where legibility is concerned.
Good typography is almost invisible because it functions so well.
It’s a lot tougher to do than it looks.
So what exactly is typography?
Typography is what language looks like.
Design & type gently collaborate to:
serve the reader and author
enhance understanding
organize thoughts and actions
acknowledge visual culture
Any job can be typographically sound.
Even yours!
You will need to:
think more,
read more,
edit more,
and design less.
But first, you have to master the five methods of organizing information.
Information can be almost infinite...
Fortunately, there are only 5 ways to organize it:
Organizing Information
1. Category2. Time3. Location4. Alphabet5. Hierarchy
1. Category2. Time3. Location4. Alphabet5. Hierarchy
Category
1. Category2. Time3. Location4. Alphabet5. Hierarchy
Time
Styles and trends could be identified.Changes in technology and manufacturing could be revealed.We could plot the emergence of the car as a cultural icon.
*The cars don’t change but meaning does.
1930s1920s1896
1940s
1908
1950s 1960s 1970s
1. Category2. Time3. Location4. Alphabet5. Hierarchy
Location
1. Category2. Time3. Location4. Alphabet5. Hierarchy
Alphabet
E-SeriesEscape HybridEdgeExpeditionExplorerF-150Focus FusionMustangRangerSport TracSuper Duty 250Super Duty 350Super Duty 450TaurusTaurus X
1. Category2. Time3. Location4. Alphabet5. Hierarchy
Hierarchy
1. Category2. Time3. Location4. Alphabet5. Hierarchy
Hierarchy
1. Category2. Time3. Location4. Alphabet5. Hierarchy
Hierarchy
Once information is understood, and content is organized, it can become visual.
Macro-TypographyGrid Structures
Lessons from graphic design
The grid is the most vivid manifestation of the will to order in graphic design.
Before Redesign
After Redesign
After Redesign
2 Major Columns
After Redesign
2 Major Columns
Subdivide into 8 columns
All text aligns on columns
After Redesign
2 Major Columns
Subdivided into 8 columns
All text aligns on columns
Page is divided into 12 rows of visual fields
Web Grids
Before Redesign
Bad Typography
Disorganized
Unstructured
Unreadable
Unclear
Good Typography
Disorganized
Unstructured
Unreadable
Unclear
Graphic Arts Exchange
GRAPHIC ARTS EXCHANGE
DEALERS: SELL YOUR EQUIPMENT!CLICK FOR MORE INFORMATION...
AVAILABLE ADVERTISEMENTFOR MORE INFORMATION CALL RICH AT 1-888-396-5104
HOMEEQUIPMENT DEALERSSERVICELOGIN
PRINTERS: SELECT A CATEGORY OF EQUIPMENT
BOOKMARK USMY ACCOUNTTELL SOMEONE
PRE-PRESS EQUIPMENTDIGITAL PRINTING EQUIPMENTFLEXOGRAPHIC EQUIPMENTXEROGRAPHIC EQUIPMENTSCREEN PRINTING EQUIPMENTMAILING & INSERTING EQUIPMENTSHEET FED OFFSET PRESSESWEB FED OFFSET PRESSES
PACKAGING & CONVERTINGBINDERY & FINISHINGEQUIPMENT PARTSSUPPLIES & CONSUMABLES
WELCOME TO GAX...
Looking for something? The Graphic Arts Exchange is the premier internet destination for finding used printing equipment, used bindery equipment, used pre-press equipment, graphic arts related supplies, consumables, parts, and more!
And the Equipment Listings are the most important things here! Intended for browsing, you can select a category from the list to your left and begin drilling down to find that perfect piece of equipment, the best deal on that part you needed yesterday, and more…
DEALERS: SELL YOUR EQUIPMENT!CLICK FOR MORE INFORMATION...
FEATURED PARTNER...SUPERBINDER 200X
BIG BINDER FEATURES ON A COMPACT HAND FED PERFECT BINDERDISTRIBUTED EXCLUSIVELY BY: ADTECH GRAPHIC SERVICECLICK HERE
PAPER HANDLING EQUIPMENTKNORR SYSTEMECLICK HERE
FKB SERIES OF FOLDING & GLUING EQUIP-MENTADTECH GRAPHIC SERVICECLICK HERE
BOTTCHER ROLLERSNEW! EASY ONLINE ORDERINGFORM BLUE, FORM RED, FORM WHITE, FORM YELLOW, DISTRIBUTOR BLUE, DISTRIBUTOR RED, DISTRIBUTOR WHITE, DISTRIBUTOR YELLOW, DUCTOR BLUECLICK HERE
HEIDELBERGREMARKETED EQUIPMENTCLICK HERE
TECHNOTRANSDAMPENING SOLUTION, CIRCULATORS, AND INK ROLLER TEMPERATURE CONTROL UNITSCLICK HERE
All Text from Graphic Arts Exchange
Business NameGraphic Arts Exchange
NavigationHomeEquipment DealersServiceLoginBookmark UsMy AccountTell Someone
Equipment CategoriesPre-Press EquipmentDigital Printing EquipmentFlexographic EquipmentXerographic EquipmentScreen Printing EquipmentMailing & Inserting EquipmentSheet Fed Offset PressesWeb Fed Offset PressesPackaging & ConvertingBindery & FinishingEquipment PartsSupplies & Consumables
Descriptive TextLooking for something? The Graphic Arts Exchange is the premier internet destination for finding used printing equipment, used bindery equipment, used pre-press equipment, graphic arts related supplies, consumables, parts, and more!
And the Equipment Listings are the most important things here! Intended for browsing, you can select a category from the list to your left and begin drilling down to find that perfect piece of equipment, the best deal on that part you needed yesterday, and more…
Sales of SpaceDealers: Sell Your Equipment!Click for more information.
Available AdvertisementFor More Information Call Rich at 1-888-396-5104
AdvertisersFeatured PartnersSuperbinder 200XBig Binder Features on a Compact Hand Fed Perfect BinderDistributed Exclusively by: Adtech Graph-ic ServiceClick Here
Paper Handling EquipmentKnorr SystemeClick Here
FKB Series of Folding & Gluing EquipmentAdtech Graphic ServiceClick Here
Bottcher RollersNew! Easy Online OrderingForm Blue, Form Red, Form White, Form Yellow, Distributor Blue, Distributor Red, Distributor White, Distributor Yellow, Duc-tor BlueClick Here
HeidelbergRemarketed EquipmentClick Here
TechnotransDampening Solution, Circulators, and Ink Roller Temperature Control UnitsClick Here
Organized Text by Category
Business NameGraphic Arts Exchange
NavigationHomeEquipment DealersServiceLoginMy AccountBookmark UsTell Someone
Equipment CategoriesPre-Press EquipmentDigital Printing EquipmentFlexographic EquipmentXerographic EquipmentScreen Printing EquipmentMailing & Inserting EquipmentSheet Fed Offset PressesWeb Fed Offset PressesPackaging & ConvertingBindery & FinishingEquipment PartsSupplies & Consumables
Descriptive TextLooking for something? The Graphic Arts Exchange is the premier internet destination for finding used printing equipment, used bindery equipment, used pre-press equipment, graphic arts related supplies, consumables, parts, and more!
And the Equipment Listings are the most important things here! Intended for browsing, you can select a category from the list to your left and begin drilling down to find that perfect piece of equipment, the best deal on that part you needed yesterday, and more…
Sales of SpaceDealers: Sell Your Equipment!Click for more information.
Available AdvertisementFor More Information Call Rich at 1-888-396-5104
AdvertisersFeatured PartnersSuperbinder 200XBig Binder Features on a Compact Hand Fed Perfect BinderDistributed Exclusively by: Adtech Graph-ic ServiceClick Here
Paper Handling EquipmentKnorr SystemeClick Here
FKB Series of Folding & Gluing EquipmentAdtech Graphic ServiceClick Here
Bottcher RollersNew! Easy Online OrderingForm Blue, Form Red, Form White, Form Yellow, Distributor Blue, Distributor Red, Distributor White, Distributor Yellow, Duc-tor BlueClick Here
HeidelbergRemarketed EquipmentClick Here
TechnotransDampening Solution, Circulators, and Ink Roller Temperature Control UnitsClick Here
Organized Text Categories
Organized by hierarchyGrouped by function
Business NameGraphic Arts Exchange
NavigationHomeEquipment DealersServiceLoginMy AccountBookmark UsTell Someone
Equipment CategoriesBindery & FinishingDigital Printing EquipmentEquipment PartsFlexographic EquipmentMailing & Inserting EquipmentPackaging & ConvertingPre-Press EquipmentScreen Printing EquipmentSheet Fed Offset PressesSupplies & ConsumablesWeb Fed Offset PressesXerographic Equipment
Descriptive TextLooking for something? The Graphic Arts Exchange is the premier internet destination for finding used printing equipment, used bindery equipment, used pre-press equipment, graphic arts related supplies, consumables, parts, and more!
And the Equipment Listings are the most important things here! Intended for browsing, you can select a category from the list to your left and begin drilling down to find that perfect piece of equipment, the best deal on that part you needed yesterday, and more…
Sales of SpaceDealers: Sell Your Equipment!Click for more information.
Available AdvertisementFor More Information Call Rich at 1-888-396-5104
AdvertisersFeatured PartnersSuperbinder 200XBig Binder Features on a Compact Hand Fed Perfect BinderDistributed Exclusively by: Adtech Graph-ic ServiceClick Here
Paper Handling EquipmentKnorr SystemeClick Here
FKB Series of Folding & Gluing EquipmentAdtech Graphic ServiceClick Here
Bottcher RollersNew! Easy Online OrderingForm Blue, Form Red, Form White, Form Yellow, Distributor Blue, Distributor Red, Distributor White, Distributor Yellow, Duc-tor BlueClick Here
HeidelbergRemarketed EquipmentClick Here
TechnotransDampening Solution, Circulators, and Ink Roller Temperature Control UnitsClick Here
Organized Text Categories
Organized by alphabet
Business NameGraphic Arts Exchange
NavigationHomeEquipment DealersServiceLoginBookmark UsMy AccountTell Someone
Equipment CategoriesBindery & FinishingDigital Printing EquipmentEquipment PartsFlexographic EquipmentMailing & Inserting EquipmentPackaging & ConvertingPre-Press EquipmentScreen Printing EquipmentSheet Fed Offset PressesSupplies & ConsumablesWeb Fed Offset PressesXerographic Equipment
Descriptive TextLooking for something? The Graphic Arts Exchange is the premier internet destination for finding used printing equipment, used bindery equipment, used pre-press equipment, graphic arts related supplies, consumables, parts, and more!
And the Equipment Listings are the most important things here! Intended for browsing, you can select a category from the list to your left and begin drilling down to find that perfect piece of equipment, the best deal on that part you needed yesterday, and more…
Sales of SpaceDealers: Sell Your Equipment!Click for more information.
Available AdvertisementFor More Information Call Rich at 1-888-396-5104
AdvertisersFeatured PartnersSuperbinder 200XBig Binder Features on a Compact Hand Fed Perfect BinderDistributed Exclusively by: Adtech Graphic ServiceClick Here
Paper Handling EquipmentKnorr SystemeClick Here
FKB Series of Folding & Gluing EquipmentAdtech Graphic ServiceClick Here
Bottcher RollersNew! Easy Online OrderingForm Blue, Form Red, Form White, Form Yellow, Distributor Blue, Distributor Red, Distributor White, Distributor Yellow, Ductor BlueClick Here
HeidelbergRemarketed EquipmentClick Here
TechnotransDampening Solution, Circulators, and Ink Roller Temperature Control UnitsClick Here
Organized Text Categories
Graphic Arts Exchange
Search
Bindery & Finishing
Digital Printing Equipment
Flexographic Equipment
Mailing & Inserting Equipment
Packaging & Converting
Parts
Pre-Press Equipment
Screen Printing Equipment
Sheet Fed Offset Presses
Supplies & Consumables
Web Fed Offset Presses
Xerographic Equipment
HomeEquipment
DealersService
LoginMy Account
Bookmark UsTell Someone
Looking for something? The Graphic Arts Exchange is the premier internet destina-tion for finding used printing equipment, used bindery equipment, used pre-press equipment, graphic arts related supplies, consumables, parts, and more!
F e a t u r e d Pa r t n e r s :
Perfect Binder
Superbinder 200X Big Binder Features on a Compact Hand Fed Perfect Binder
Distributed Exclusively by: Adtech Graphic Service
Click Here
Paper Handling Equipment
Knorr SystemeClick Here
Folding & Gluing Equipment
FKB Series, Adtech Graphic ServiceClick Here
Rollers
Bottcher RollersForm Blue, Form Red, Form White, Form Yellow, Distribu-tor Blue, Distributor Red, Distributor White, Distributor Yellow, Ductor Blue New! Easy Online Ordering
Click Here
Heidelberg
Remarketed EquipmentClick Here
Technotrans
Dampening Solution, Circulators, and Ink Rollers
Click Here
Available AdvertisementFor More Information Call Rich at 1-888-396-5104
Dealers: Sell Your Equipment! Click for more info
Looking for something? The Graphic Arts Exchange is the pre-mier internet destination for finding used printing equipment, used bindery equipment, used pre-press equipment, graphic arts related supplies, consumables, parts, and more!
Looking for something? The Graphic Arts Exchange is the premier internet destina-tion for finding used printing equipment, used bindery equipment, used pre-press equipment, graphic arts related supplies, consumables, parts, and more!
F e a t u r e d Pa r t n e r s :
Perfect Binder
Superbinder 200X Big Binder Features on a Compact Hand Fed Perfect Binder
Distributed Exclusively by: Adtech Graphic Service
Click Here
Paper Handling Equipment
Knorr SystemeClick Here
Folding & Gluing Equipment
FKB Series, Adtech Graphic ServiceClick Here
Bottcher RollersForm Blue, Form Red, Form White, Form Yellow, Distribu-tor Blue, Distributor Red, Distributor White, Distributor Yellow, Ductor Blue New! Easy Online Ordering
Click Here
Remarketed EquipmentClick Here
Dampening Solution, Circulators, and Ink Rollers
Click Here
Available AdvertisementFor More Information Call Rich at 1-888-396-5104
Dealers: Sell Your Equipment! Click for more info
Looking for something? The Graphic Arts Exchange is the pre-mier internet destination for finding used printing equipment, used bindery equipment, used pre-press equipment, graphic arts related supplies, consumables, parts, and more!
Graphic Arts ExchangeSearch
Bindery & Finishing
Digital Printing Equipment
Flexographic Equipment
Mailing & Inserting Equipment
Packaging & Converting
Parts
Pre-Press Equipment
Screen Printing Equipment
Sheet Fed Offset Presses
Supplies & Consumables
Web Fed Offset Presses
Xerographic Equipment
HomeEquipment
DealersService
LoginMy Account
Bookmark UsTell Someone
Graphic Arts ExchangeSearch
Bindery & Finishing
Digital Printing Equipment
Flexographic Equipment
Mailing & Inserting Equipment
Packaging & Converting
Parts
Pre-Press Equipment
Screen Printing Equipment
Sheet Fed Offset Presses
Supplies & Consumables
Web Fed Offset Presses
Xerographic Equipment
HomeEquipment
DealersService
LoginMy Account
Bookmark UsTell Someone
Bottcher Rollers
Form Blue, Form Red, Form White, Form Yellow, Distribu-tor Blue, Distributor Red, Distributor White, Distributor Yellow, Ductor Blue New! Easy Online Ordering
Click Here
Remarketed Equipment
Click Here
TechnotransDampening Solution, Circulators, and Ink Rollers
Click Here
Available AdvertisementFor More Information Call Rich at 1-888-396-5104
Dealers: Sell Your Equipment! Click for more info
Looking for something? The Graphic Arts Exchange is the pre-mier internet destination for finding used printing equipment, used bindery equipment, used pre-press equipment, graphic arts related supplies, consumables, parts, and more!
F e a t u r e d Pa r t n e r s :
Perfect Binder
Superbinder 200X Big Binder Features on a Compact Hand Fed Perfect Binder
Distributed Exclusively by: Adtech Graphic Service
Click Here
Paper Handling Equipment
Knorr SystemeClick Here
Folding & Gluing Equipment
FKB Series, Adtech Graphic ServiceClick Here
Graphic Arts ExchangeSearch
Bindery & Finishing
Digital Printing Equipment
Flexographic Equipment
Mailing & Inserting Equipment
Packaging & Converting
Parts
Pre-Press Equipment
Screen Printing Equipment
Sheet Fed Offset Presses
Supplies & Consumables
Web Fed Offset Presses
Xerographic Equipment
HomeEquipment
DealersService
LoginMy Account
Bookmark UsTell Someone
Bottcher Rollers
Form Blue, Form Red, Form White, Form Yellow, Distribu-tor Blue, Distributor Red, Distributor White, Distributor Yellow, Ductor Blue New! Easy Online Ordering
Click Here
Remarketed Equipment
Click Here
TechnotransDampening Solution, Circulators, and Ink Rollers
Click Here
Available AdvertisementFor More Information Call Rich at 1-888-396-5104
Dealers: Sell Your Equipment! Click for more info
Looking for something? The Graphic Arts Exchange is the pre-mier internet destination for finding used printing equipment, used bindery equipment, used pre-press equipment, graphic arts related supplies, consumables, parts, and more!
F e a t u r e d Pa r t n e r s :
Perfect Binder
Superbinder 200X Big Binder Features on a Compact Hand Fed Perfect Binder
Distributed Exclusively by: Adtech Graphic Service
Click Here
Paper Handling Equipment
Knorr SystemeClick Here
Folding & Gluing Equipment
FKB Series, Adtech Graphic ServiceClick Here
HomeEquipment
DealersService
LoginMy Account
Bookmark UsTell Someone
Looking for something? The Graphic Arts Exchange is the premier internet destina-tion for finding used printing equipment, used bindery equipment, used pre-press equipment, graphic arts related supplies, parts, and more!
F e a t u r e d Pa r t n e r s :
Perfect Binder
Superbinder 200X Big Binder Features on a Compact Hand Fed Perfect Binder
Distributed Exclusively by: Adtech Graphic Service
Click Here
Paper Handling Equipment
Knorr SystemeClick Here
Folding & Gluing Equipment
FKB Series, Adtech Graphic ServiceClick Here
Bottcher Rollers
Form Blue, Form Red, Form White, Form Yellow, Distribu-tor Blue, Distributor Red, Distributor White, Distributor Yellow, Ductor Blue New! Easy Online Ordering
Click Here
Remarketed Equipment
Click Here
TechnotransDampening Solution, Circulators, and Ink Rollers
Click Here
Available AdvertisementFor More Information Call Rich at 1-888-396-5104
Dealers: Sell Your Equipment! Click for more info
Looking for something? The Graphic Arts Exchange
is the premier internet destination for finding used
printing equipment, used bindery equipment, used
pre-press equipment, graphic arts related supplies,
consumables, parts, and more!
Graphic Arts ExchangeSearch
Bindery & Finishing
Digital Printing Equipment
Flexographic Equipment
Mailing & Inserting Equipment
Packaging & Converting
Parts
Pre-Press Equipment
Screen Printing Equipment
Sheet Fed Offset Presses
Supplies & Consumables
Web Fed Offset Presses
Xerographic Equipment
Graphic Arts Exchange Search
Bindery & Finishing
Digital Printing Equipment
Flexographic Equipment
Mailing & Inserting Equipment
Packaging & Converting
Parts
Pre-Press Equipment
Screen Printing Equipment
Sheet Fed Offset Presses
Supplies & Consumables
Web Fed Offset Presses
Xerographic Equipment
HomeEquipment
DealersService
LoginMy Account
Bookmark UsTell Someone
F e a t u r e d Pa r t n e r s :
Superbinder 200X Big Binder Features on a Compact Hand Fed Perfect Binder
Distributed Exclusively by: Adtech Graphic Service
Click Here
Knorr Systeme
Click Here
FKB Series, Adtech Graphic Service
Click Here
Rollers
Bottcher RollersForm Blue, Form Red, Form White, Form Yellow, Distribu-tor Blue, Distributor Red, Distributor White, Distributor Yellow, Ductor Blue New! Easy Online Ordering
Click Here
Heidelberg
Remarketed EquipmentClick Here
Technotrans
Dampening Solution, Circulators, and Ink Rollers
Click Here
Available AdvertisementFor More Information Call Rich at 1-888-396-5104
Dealers: Sell Your Equipment! Click for more info
Looking for something? The Graphic Arts Exchange
is the premier internet destination for finding used
printing equipment, used bindery equipment, used
pre-press equipment, graphic arts related supplies,
consumables, parts, and more!
Graphic Arts ExchangeSearch
Bindery & Finishing
Digital Printing Equipment
Flexographic Equipment
Mailing & Inserting Equipment
Packaging & Converting
Parts
Pre-Press Equipment
Screen Printing Equipment
Sheet Fed Offset Presses
Supplies & Consumables
Web Fed Offset Presses
Xerographic Equipment
HomeEquipment
DealersService
LoginMy Account
Bookmark UsTell Someone
Bottcher Rollers
Form Blue, Form Red, Form White, Form Yellow, Distribu-tor Blue, Distributor Red, Distributor White, Distributor Yellow, Ductor Blue New! Easy Online Ordering
Click Here
Remarketed Equipment
Click Here
TechnotransDampening Solution, Circulators, and Ink Rollers
Click Here
Available AdvertisementFor More Information Call Rich at 1-888-396-5104
Dealers: Sell Your Equipment! Click for more info
Looking for something? The Graphic Arts Exchange is the premier internet destination for finding used printing equipment, used bindery equipment, used pre-press equipment, graphic arts related supplies, consumables, parts, and more!
F e a t u r e d Pa r t n e r s :
Perfect Binder
Superbinder 200X Big Binder Features on a Compact Hand Fed Perfect Binder
Distributed Exclusively by: Adtech Graphic Service
Click Here
Paper Handling Equipment
Knorr SystemeClick Here
Folding & Gluing Equipment
FKB Series, Adtech Graphic ServiceClick Here
What does success look like?
What’s so great about that?
Organization
Navigation
White Space
Grid System
Rules
Restraint
Key Words
Line Lengths
Organization
Navigation
White Space
Grid System
Rules
Restraint
Key Words
Line Lengths
Complex Visual Structure
TED Technology, Entertainment, Design
View as:
Visualization
List
Show themes related to:
Technology
Entertainment
Design
Business
Science
Culture
Arts
Global Issues
Featured
All
Resize by:
Most talks
Most emailed
Most discussed
Recently updated
Themes A-Z >>
Image Grid 12 columns
Image Grid 12 columns 12 visual fields
Image Grid 12 columns 12 visual fields proportion 3:4
Image Grid 12 columns 12 visual fields
Image Grid 12 columns 12 visual fields
Proportion of 3:4 (1) 8 X 8 large
Image Grid
Structure 12 columns 12 visual fields
Proportion (1) 8 X 8 large (2) 4 X 4 medium
Image Grid
Structure 12 columns 12 visual fields
Proportion (1) 8 X 8 large (2) 4 X 4 medium (4) 2 X 2 small
Image Grid
Structure 12 columns 12 visual fields
Proportion (1) 8 X 8 large (2) 4 X 4 medium (4) 2 X 2 small (12) 1 smallest
Image Grid
Structure 12 columns 12 visual fields
Proportion (1) 8 X 8 large (2) 4 X 4 medium (4) 2 X 2 small (12) 1 smallest
Image Grid
Image Grid
Image Grid
(0) 8 X 8 largest (4) 4 X 4 medium (5) 2 X 2 small (4) 1 smallest
Image Grid
(0) 8 X 8 largest (4) 4 X 4 medium (5) 2 X 2 small (4) 1 smallest
Image Grid
(0) 8 X 8 largest (4) 4 X 4 medium (5) 2 X 2 small (4) 1 smallest
Micro-Typography
The Typographic Pledge
Setting the tone for good typographic practice.
(Place your hand over your heart)
The Typographic Pledge
“I will not stretch or squish type.
Typography
Typography
Typography
Typography
The Typographic Pledge
“I will not stretch or squish type.
I will not outline type.
Typography
The Typographic Pledge
“I will not stretch or squish type.
I will not outline type.
I will not stack type.
Typography
MO
BY DIC
K
Typography
MO B Y D I C K
The Typographic Pledge
“I will not stretch or squish type.
I will not outline type.
I will not stack type.
I will use prime marks and quotation marks appropriately.
5' 11"27º33' Nprime marks
“I’m smart.”quotation marks
"I’m dumb."
The Typographic Pledge
“I will not stretch or squish type.
I will not outline type.
I will not stack type.
I will use prime marks and quotation marks appropriately.
I will appropriately use hyphens, en dashes, and em dashes.
Typo-graphyhyphen
well–being1985–1997en dash
No one—not even…em dash
The Typographic Pledge
“I will not stretch or squish type.
I will not outline type.
I will not stack type.
I will use prime marks and quotation marks appropriately.
I will appropriately use hyphens, en dashes, and em dashes.
I will honor the classic families of type.
Baskerville
Bodoni
Helvetica
TimesCaslonCenturySerifa
Garamond
The Typographic Pledge
“I will not stretch or squish type.
I will not outline type.
I will not stack type.
I will use prime marks and quotation marks appropriately.
I will appropriately use hyphens, en dashes, and em dashes.
I will honor the classic families of type.
I pledge not to commit crimes against typography.”
Back to Grid Structures
LongscycleBringing order to chaos.
Home Page
Home Page (scroll down)
Home Page (scroll down more)
Home Page (scroll down still more)
All Longscycle TextBlow-Out SaleHave some fun go shopping click hereHalf price sale click hereSAVE 50% STAY WARM AP-PARELSAVE 50% CYCLING SOCKS YOU PICKSAVE 87% CYCLING TODAY’S SPECIALSAVE 68% CYCLING COOL-MAX SOCKSSAVE 65% SUNGLASSES XPD® SERIESSAVE 50% CYCLING SHORTS SALESAVE 60% CYCLING TIGHTS SALESAVE 35% CYCLING LIGHTS CYCLINGSAVE 35% CYCLING KIDS APPARELSAVE 25% CYCLING JERSEYSCYCLING DAILY SPECIALCYCLING ARM WARMERS ROUBAIXCYCLING BAGS LANCE ARMSTRONGCYCLING BOOTIES SHOE COVERSCYCLING CAPS CYCLINGCYCLING CHILDREN’S AP-PARELCYCLING COOLMAX UNDER-SHIRTSCYCLING COUPONCYCLING GREETING CARDSCYCLING GIFT CERTIFI-CATESCYCLING GLOVES CYCLINGCYCLING JACKETS CYCLINGCYCLING JERSEYSCYCLING JERSEYS LONG-SLEEVECYCLING JERSEYS-SLEEVE-LESS
CYCLING KIDS APPARELCYCLING LEG + KNEE WARMERSCYCLING LIGHTS CYCLING - SAVE 35%CYCLING LIVE STRONG BRACELETSCYCLING PERSONALIZE YOUR BIKECYCLING SAMPLES SALE! YOU SAVE!CYCLING SHORTS-BIB-SHORTSCYCLING SHORTS-KNICKERSCYCLING SHORTS-PREMIUMCYCLING SKINSUITS PRES-TIGECYCLING SKULLCAPS BAN-DANASCYCLING SOCKS GRABBAG COOLMAXCYCLING SOCKS-BLAZE HIKINGCYCLING SOCKS-CUSH COOLMAXCYCLING SOCKS PEDS COOLMAX Red Tag TODAYCYCLING SOCKS-PEDSCYCLING SOCKS PICK YOUR OWNCYCLING SOCKS-WOOLCYCLING SUN-CATCHERS CYCLINGCYCLING SUNGLASSES CYCLINGCYCLING SUNGLASSES XPD® SERIESCYCLING SUNGLASSES XPD® SERIES 2CYCLING TIES LOGOCYCLING TIGHTS CYCLING/RUNNINGCYCLING TOOLS for CY-CLINGCYCLING VESTS CYCLING
CYCLING WOOL - JERSEYS, TIGHTSCYCLING WOOL SOCKSCYCLING KIDS CYCLE AP-PAREL CYCLING WOMEN’S AP-PARELBlow-Out SaleClick HereSave 50%For all the times you work too much and play too little. For every reason. For no reason. Indulge your passion for Cycling. You Deserve LongsCycle Cycling Brand-Name Apparel and Presti-gious Coolmax Socks since 1979.LONGCYCLE100% Satisfaction GuaranteedLargest Retailer of Discount Brand-Name Cycling ApparelPro Quality Cycling ApparelExperience the extreme comfort of wearing prestige coolmax socksSave 50% You choose your own design.$2.97 to $5.97(Retail $10)(Retail $60)UNTIL YOU HAVE TRIED CY-CLING RUNNING COOLMAX SOCKS IT IS IMPOSSIBLE TO UN-DERSTAND HOW COMFORT-ABLE AND LUXURIANT COOLMAX SOCKS REALLY FEEL AND HOW GOOD THEY MAKE YOU FEEL. THAT IS WHY PEOPLE PAY UP TO $16 A PAIR FOR CYCLING RUNNING COOLMAX SOCKS. THIS IS AN INCREDIBLE SAV-INGS FOR
PRESTIGIOUS CYCLING RUN-NING COOLMAX SOCKSYOU’LL GET MOTIVATED TO EXERCISE TOO WEARING CYCLING RUN-NING COOLMAX SOCKS AND YOU WILL LOOSE WEIGHT! -DO SOMETHING FOR YOUR-SELF--GET YOURSELF SOME COOLMAX SOCKS-
You Work Hard...Treat YourselfYou Deserve It! FANTASTIC SALEHave some fun go shopping click hereHave some fun! WE WANT TO MAKE YOU A CUSTOMER FOR LIFE!BECOME PART OF LONGSCY-CLE’S FAMILY OF CUSTOM-ERS AND BE TREATED LIKE FAMILY!100% SATISFACTION GUAR-ANTEE BRAND-NAME QUALITY PRESTIGE CYCLING AP-PAREL ANY QUESTIONS PLEASE CALL 1-800-737-6129 Quality Cycling Jerseys and Ap-parel for Long RidesBoston, MassachusettsTreasure the Outdoors!Have some fun go shopping click hereGet Out and Ride!Read Cycle Tips From Our Cus-tomers CLICK HEREEXPERIENCE THE POWER OF RIDING WEARING A CY-CLING JERSEYYOU’LL ALSO LOOK AND FEEL GREAT
IN A NEW CYCLING JER-SEYS!!!You Deserve the Best ! Enjoy Every Ride in Comfort!Prestigious Brand Name QualityLongcycle.comSolar Power www.aiso.netSubscribe to the LongCycle.com newsletter100% Satisfaction Guaranteed Returns/Customer Service About LongsCycle Customer Comments Shipping InformationPayPal International—LongsCycle’s service to make fast, easy, and secure payments for LongsCycle.com purchases!All Rights Reserved 2006© LongsCycle Any Questions Please Call Long-sCycle at 1-800-737-6129or E-Mail Your Questions to: [email protected] Thomas P. Clapp RoadScituate, MA 02066Have Some Fun Go Shopping Click Here“Tamper Proof” Uline S-9926 Security TapeTamper Proof Tape available at check-out FREE OF CHARGEImpossible to realign Tape once your box has been opened.Tamper Proof Tape is 22 lbs. Strong LongCycle.comOur 28th Year in BusinessLongCycle.comWISH WE SHOPPED AT LONG-CYCLE.COMHave Some Fun Go Shopping Click HereYOU DESERVE A THANK YOU
FOR ALL YOU DO....TREAT YOURSELF! GET SOME NEW CYCLING APPAREL....YOU DESERVE IT!
ALL YOUR CYCLING AP-PAREL NEEDSCycling jerseys, Cycling shorts, Cycling Bib-Shorts, Cycling arm warmers,Cycling Gloves, Cycling Cool-max Socks,Cycling Jackets, Cycling Vests, Cycling Gloves,Cycling Leg Warmers, Cycling Headbands,Cycling facemasks, Cycling Skull Caps,Cycling Tights, Cycling Sun-glasses,Cycling Bib-Shorts, Cycling Knickers ALL CYCLING APPAREL IS HERE FOR YOU!Join Specail Offeres Delivered By Email- Join Today!Save Big at Longcycle.comCloseouts Shop NowBiggest Sale of them All!Weekend Sale $16.99Cool max Grabbag Socks Six Pairs Blow-Out SaleBlow-Out SaleCLICK HERE(Retail $60)
Organizing Longscycle TextBlow-Out SaleHave some fun go shopping click hereHalf price sale click hereSAVE 50% STAY WARM AP-PARELSAVE 50% CYCLING SOCKS YOU PICKSAVE 87% CYCLING TODAY’S SPECIALSAVE 68% CYCLING COOL-MAX SOCKSSAVE 65% SUNGLASSES XPD® SERIESSAVE 50% CYCLING SHORTS SALESAVE 60% CYCLING TIGHTS SALESAVE 35% CYCLING LIGHTS CYCLINGSAVE 35% CYCLING KIDS APPARELSAVE 25% CYCLING JERSEYSCYCLING DAILY SPECIALCYCLING ARM WARMERS ROUBAIXCYCLING BAGS LANCE ARMSTRONGCYCLING BOOTIES SHOE COVERSCYCLING CAPS CYCLINGCYCLING CHILDREN’S AP-PARELCYCLING COOLMAX UNDER-SHIRTSCYCLING COUPONCYCLING GREETING CARDSCYCLING GIFT CERTIFI-CATESCYCLING GLOVES CYCLINGCYCLING JACKETS CYCLINGCYCLING JERSEYSCYCLING JERSEYS LONG-SLEEVECYCLING JERSEYS-SLEEVE-LESS
CYCLING KIDS APPARELCYCLING LEG + KNEE WARMERSCYCLING LIGHTS CYCLING - SAVE 35%CYCLING LIVE STRONG BRACELETSCYCLING PERSONALIZE YOUR BIKECYCLING SAMPLES SALE! YOU SAVE!CYCLING SHORTS-BIB-SHORTSCYCLING SHORTS-KNICKERSCYCLING SHORTS-PREMIUMCYCLING SKINSUITS PRES-TIGECYCLING SKULLCAPS BAN-DANASCYCLING SOCKS GRABBAG COOLMAXCYCLING SOCKS-BLAZE HIKINGCYCLING SOCKS-CUSH COOLMAXCYCLING SOCKS PEDS COOLMAX Red Tag TODAYCYCLING SOCKS-PEDSCYCLING SOCKS PICK YOUR OWNCYCLING SOCKS-WOOLCYCLING SUN-CATCHERS CYCLINGCYCLING SUNGLASSES CYCLINGCYCLING SUNGLASSES XPD® SERIESCYCLING SUNGLASSES XPD® SERIES 2CYCLING TIES LOGOCYCLING TIGHTS CYCLING/RUNNINGCYCLING TOOLS for CY-CLINGCYCLING VESTS CYCLING
CYCLING WOOL - JERSEYS, TIGHTSCYCLING WOOL SOCKSCYCLING KIDS CYCLE AP-PAREL CYCLING WOMEN’S AP-PARELBlow-Out SaleClick HereSave 50%For all the times you work too much and play too little. For every reason. For no reason. Indulge your passion for Cycling. You Deserve LongsCycle Cycling Brand-Name Apparel and Presti-gious Coolmax Socks since 1979.LONGCYCLE100% Satisfaction GuaranteedLargest Retailer of Discount Brand-Name Cycling ApparelPro Quality Cycling ApparelExperience the extreme comfort of wearing prestige coolmax socksSave 50% You choose your own design.$2.97 to $5.97(Retail $10)(Retail $60)UNTIL YOU HAVE TRIED CY-CLING RUNNING COOLMAX SOCKS IT IS IMPOSSIBLE TO UN-DERSTAND HOW COMFORT-ABLE AND LUXURIANT COOLMAX SOCKS REALLY FEEL AND HOW GOOD THEY MAKE YOU FEEL. THAT IS WHY PEOPLE PAY UP TO $16 A PAIR FOR CYCLING RUNNING COOLMAX SOCKS. THIS IS AN INCREDIBLE SAV-INGS FOR
PRESTIGIOUS CYCLING RUN-NING COOLMAX SOCKSYOU’LL GET MOTIVATED TO EXERCISE TOO WEARING CYCLING RUN-NING COOLMAX SOCKS AND YOU WILL LOOSE WEIGHT! -DO SOMETHING FOR YOUR-SELF--GET YOURSELF SOME COOLMAX SOCKS-
You Work Hard...Treat YourselfYou Deserve It! FANTASTIC SALEHave some fun go shopping click hereHave some fun! WE WANT TO MAKE YOU A CUSTOMER FOR LIFE!BECOME PART OF LONGSCY-CLE’S FAMILY OF CUSTOM-ERS AND BE TREATED LIKE FAMILY!100% SATISFACTION GUAR-ANTEE BRAND-NAME QUALITY PRESTIGE CYCLING AP-PAREL ANY QUESTIONS PLEASE CALL 1-800-737-6129 Quality Cycling Jerseys and Ap-parel for Long RidesBoston, MassachusettsTreasure the Outdoors!Have some fun go shopping click hereGet Out and Ride!Read Cycle Tips From Our Cus-tomers CLICK HEREEXPERIENCE THE POWER OF RIDING WEARING A CY-CLING JERSEYYOU’LL ALSO LOOK AND FEEL GREAT
IN A NEW CYCLING JER-SEYS!!!You Deserve the Best ! Enjoy Every Ride in Comfort!Prestigious Brand Name QualityLongcycle.comSolar Power www.aiso.netSubscribe to the LongCycle.com newsletter100% Satisfaction Guaranteed Returns/Customer Service About LongsCycle Customer Comments Shipping InformationPayPal International—LongsCycle’s service to make fast, easy, and secure payments for LongsCycle.com purchases!All Rights Reserved 2006© LongsCycle Any Questions Please Call Long-sCycle at 1-800-737-6129or E-Mail Your Questions to: [email protected] Thomas P. Clapp RoadScituate, MA 02066Have Some Fun Go Shopping Click Here“Tamper Proof” Uline S-9926 Security TapeTamper Proof Tape available at check-out FREE OF CHARGEImpossible to realign Tape once your box has been opened.Tamper Proof Tape is 22 lbs. Strong LongCycle.comOur 28th Year in BusinessLongCycle.comWISH WE SHOPPED AT LONG-CYCLE.COMHave Some Fun Go Shopping Click HereYOU DESERVE A THANK YOU
FOR ALL YOU DO....TREAT YOURSELF! GET SOME NEW CYCLING APPAREL....YOU DESERVE IT!
ALL YOUR CYCLING AP-PAREL NEEDSCycling jerseys, Cycling shorts, Cycling Bib-Shorts, Cycling arm warmers,Cycling Gloves, Cycling Cool-max Socks,Cycling Jackets, Cycling Vests, Cycling Gloves,Cycling Leg Warmers, Cycling Headbands,Cycling facemasks, Cycling Skull Caps,Cycling Tights, Cycling Sun-glasses,Cycling Bib-Shorts, Cycling Knickers ALL CYCLING APPAREL IS HERE FOR YOU!Join Specail Offeres Delivered By Email- Join Today!Save Big at Longcycle.comCloseouts Shop NowBiggest Sale of them All!Weekend Sale $16.99Cool max Grabbag Socks Six Pairs Blow-Out SaleBlow-Out SaleCLICK HERE(Retail $60)
Organizing Longscycle TextBlow-Out SaleHave some fun go shopping click hereHalf price sale click hereSAVE 50% STAY WARM AP-PAREL
YOU PICKSAVE 87% CYCLING TODAY’S SPECIAL
SAVE 65% SUNGLASSES XPD® SERIESSAVE 50% CYCLING SHORTS SALESAVE 60% CYCLING TIGHTS SALESAVE 35% CYCLING LIGHTS CYCLINGSAVE 35% CYCLING KIDS APPARELSAVE 25% CYCLING JERSEYSCYCLING DAILY SPECIALCYCLING ARM WARMERS ROUBAIXCYCLING BAGS LANCE ARMSTRONGCYCLING BOOTIES SHOE COVERSCYCLING CAPS CYCLINGCYCLING CHILDREN’S AP-PARELCYCLING COOLMAX UNDER-SHIRTSCYCLING COUPONCYCLING GREETING CARDSCYCLING GIFT CERTIFI-CATESCYCLING GLOVES CYCLINGCYCLING JACKETS CYCLINGCYCLING JERSEYSCYCLING JERSEYS LONG-SLEEVECYCLING JERSEYS-SLEEVE-LESS
CYCLING KIDS APPARELCYCLING LEG + KNEE WARMERSCYCLING LIGHTS CYCLING - SAVE 35%CYCLING LIVE STRONG BRACELETSCYCLING PERSONALIZE YOUR BIKECYCLING SAMPLES SALE! YOU SAVE!CYCLING SHORTS-BIB-SHORTSCYCLING SHORTS-KNICKERSCYCLING SHORTS-PREMIUMCYCLING SKINSUITS PRES-TIGECYCLING SKULLCAPS BAN-DANASCYCLING SOCKS GRABBAG COOLMAX
Red Tag TODAY
CYCLING SUN-CATCHERS CYCLINGCYCLING SUNGLASSES CYCLINGCYCLING SUNGLASSES XPD® SERIESCYCLING SUNGLASSES XPD® SERIES 2CYCLING TIES LOGOCYCLING TIGHTS CYCLING/RUNNINGCYCLING TOOLS for CY-CLINGCYCLING VESTS CYCLINGCYCLING WOOL - JERSEYS, TIGHTSCYCLING WOOL SOCKSCYCLING KIDS CYCLE AP-PAREL
CYCLING WOMEN’S AP-PARELBlow-Out SaleClick HereSave 50%For all the times you work too much and play too little. For every reason. For no reason. Indulge your passion for Cycling. You Deserve LongsCycle Cycling Brand-Name Apparel and Presti-gious Coolmax Socks since 1979.LONGCYCLE100% Satisfaction GuaranteedLargest Retailer of Discount Brand-Name Cycling ApparelPro Quality Cycling ApparelExperience the extreme comfort of wearing prestige coolmax socksSave 50% You choose your own design.$2.97 to $5.97(Retail $10)(Retail $60)UNTIL YOU HAVE TRIED CY-CLING RUNNING COOLMAX SOCKS IT IS IMPOSSIBLE TO UN-DERSTAND HOW COMFORT-ABLE AND LUXURIANT COOLMAX SOCKS REALLY FEEL AND HOW GOOD THEY MAKE YOU FEEL. THAT IS WHY PEOPLE PAY UP TO $16 A PAIR FOR CYCLING RUNNING COOLMAX SOCKS. THIS IS AN INCREDIBLE SAV-INGS FOR PRESTIGIOUS CYCLING RUN-NING COOLMAX SOCKSYOU’LL GET MOTIVATED TO EXERCISE TOO WEARING CYCLING RUN-
NING COOLMAX SOCKS AND YOU WILL LOOSE WEIGHT! -DO SOMETHING FOR YOUR-SELF--GET YOURSELF SOME COOLMAX SOCKS-
You Work Hard...Treat YourselfYou Deserve It! FANTASTIC SALEHave some fun go shopping click hereHave some fun! WE WANT TO MAKE YOU A CUSTOMER FOR LIFE!BECOME PART OF LONGSCY-CLE’S FAMILY OF CUSTOM-ERS AND BE TREATED LIKE FAMILY!100% SATISFACTION GUAR-ANTEE BRAND-NAME QUALITY PRESTIGE CYCLING AP-PAREL ANY QUESTIONS PLEASE CALL 1-800-737-6129 Quality Cycling Jerseys and Ap-parel for Long RidesBoston, MassachusettsTreasure the Outdoors!Have some fun go shopping click hereGet Out and Ride!Read Cycle Tips From Our Cus-tomers CLICK HEREEXPERIENCE THE POWER OF RIDING WEARING A CY-CLING JERSEYYOU’LL ALSO LOOK AND FEEL GREAT IN A NEW CYCLING JER-SEYS!!!You Deserve the Best ! Enjoy Every Ride in Comfort!Prestigious Brand Name Quality
Longcycle.comSolar Power www.aiso.netSubscribe to the LongCycle.com newsletter100% Satisfaction Guaranteed Returns/Customer Service About LongsCycle Customer Comments Shipping InformationPayPal International—LongsCycle’s service to make fast, easy, and secure payments for LongsCycle.com purchases!All Rights Reserved 2006© LongsCycle Any Questions Please Call Long-sCycle at 1-800-737-6129or E-Mail Your Questions to: [email protected] Thomas P. Clapp RoadScituate, MA 02066Have Some Fun Go Shopping Click Here“Tamper Proof” Uline S-9926 Security TapeTamper Proof Tape available at check-out FREE OF CHARGEImpossible to realign Tape once your box has been opened.Tamper Proof Tape is 22 lbs. Strong LongCycle.comOur 28th Year in BusinessLongCycle.comWISH WE SHOPPED AT LONG-CYCLE.COMHave Some Fun Go Shopping Click HereYOU DESERVE A THANK YOU FOR ALL YOU DO....TREAT YOURSELF! GET SOME NEW CYCLING APPAREL....YOU DESERVE IT!
ALL YOUR CYCLING AP-PAREL NEEDSCycling jerseys, Cycling shorts, Cycling Bib-Shorts, Cycling arm warmers,Cycling Gloves,
ets, Cycling Vests, Cycling Gloves,Cycling Leg Warmers, Cycling Headbands,Cycling facemasks, Cycling Skull Caps,Cycling Tights, Cycling Sun-glasses,Cycling Bib-Shorts, Cycling Knickers ALL CYCLING APPAREL IS HERE FOR YOU!Join Specail Offeres Delivered By Email- Join Today!Save Big at Longcycle.comCloseouts Shop NowBiggest Sale of them All!Weekend Sale $16.99
Blow-Out SaleBlow-Out SaleCLICK HERE(Retail $60)
Organizing Longscycle TextBlow-Out SaleHave some fun go shopping click hereHalf price sale click hereSAVE 50% STAY WARM AP-PAREL
YOU PICKSAVE 87% CYCLING TODAY’S SPECIAL
SAVE 65% SUNGLASSES XPD® SERIESSAVE 50% CYCLING SHORTS SALESAVE 60% CYCLING TIGHTS SALESAVE 35% CYCLING LIGHTS CYCLINGSAVE 35% CYCLING KIDS APPARELSAVE 25% CYCLING JERSEYSCYCLING DAILY SPECIALCYCLING ARM WARMERS ROUBAIXCYCLING BAGS LANCE ARMSTRONGCYCLING BOOTIES SHOE COVERSCYCLING CAPS CYCLINGCYCLING CHILDREN’S AP-PARELCYCLING COOLMAX UNDER-SHIRTSCYCLING COUPONCYCLING GREETING CARDSCYCLING GIFT CERTIFI-CATESCYCLING GLOVES CYCLINGCYCLING JACKETS CYCLINGCYCLING JERSEYSCYCLING JERSEYS LONG-SLEEVECYCLING JERSEYS-SLEEVE-LESS
CYCLING KIDS APPARELCYCLING LEG + KNEE WARMERSCYCLING LIGHTS CYCLING - SAVE 35%CYCLING LIVE STRONG BRACELETSCYCLING PERSONALIZE YOUR BIKECYCLING SAMPLES SALE! YOU SAVE!CYCLING SHORTS-BIB-SHORTSCYCLING SHORTS-KNICKERSCYCLING SHORTS-PREMIUMCYCLING SKINSUITS PRES-TIGECYCLING SKULLCAPS BAN-DANASCYCLING SOCKS GRABBAG COOLMAX
Red Tag TODAY
CYCLING SUN-CATCHERS CYCLINGCYCLING SUNGLASSES CYCLINGCYCLING SUNGLASSES XPD® SERIESCYCLING SUNGLASSES XPD® SERIES 2CYCLING TIES LOGOCYCLING TIGHTS CYCLING/RUNNINGCYCLING TOOLS for CY-CLINGCYCLING VESTS CYCLINGCYCLING WOOL - JERSEYS, TIGHTSCYCLING WOOL SOCKSCYCLING KIDS CYCLE AP-PAREL
CYCLING WOMEN’S AP-PARELBlow-Out SaleClick HereSave 50%For all the times you work too much and play too little. For every reason. For no reason. Indulge your passion for Cycling. You Deserve LongsCycle Cycling Brand-Name Apparel and Presti-gious Coolmax Socks since 1979.LONGCYCLE100% Satisfaction GuaranteedLargest Retailer of Discount Brand-Name Cycling ApparelPro Quality Cycling ApparelExperience the extreme comfort of wearing prestige coolmax socksSave 50% You choose your own design.$2.97 to $5.97(Retail $10)(Retail $60)UNTIL YOU HAVE TRIED CY-CLING RUNNING COOLMAX SOCKS IT IS IMPOSSIBLE TO UN-DERSTAND HOW COMFORT-ABLE AND LUXURIANT COOLMAX SOCKS REALLY FEEL AND HOW GOOD THEY MAKE YOU FEEL. THAT IS WHY PEOPLE PAY UP TO $16 A PAIR FOR CYCLING RUNNING COOLMAX SOCKS. THIS IS AN INCREDIBLE SAV-INGS FOR PRESTIGIOUS CYCLING RUN-NING COOLMAX SOCKSYOU’LL GET MOTIVATED TO EXERCISE TOO WEARING CYCLING RUN-
NING COOLMAX SOCKS AND YOU WILL LOOSE WEIGHT! -DO SOMETHING FOR YOUR-SELF--GET YOURSELF SOME COOLMAX SOCKS-
You Work Hard...Treat YourselfYou Deserve It! FANTASTIC SALEHave some fun go shopping click hereHave some fun! WE WANT TO MAKE YOU A CUSTOMER FOR LIFE!BECOME PART OF LONGSCY-CLE’S FAMILY OF CUSTOM-ERS AND BE TREATED LIKE FAMILY!100% SATISFACTION GUAR-ANTEE BRAND-NAME QUALITY PRESTIGE CYCLING AP-PAREL ANY QUESTIONS PLEASE CALL 1-800-737-6129 Quality Cycling Jerseys and Ap-parel for Long RidesBoston, MassachusettsTreasure the Outdoors!Have some fun go shopping click hereGet Out and Ride!Read Cycle Tips From Our Cus-tomers CLICK HEREEXPERIENCE THE POWER OF RIDING WEARING A CY-CLING JERSEYYOU’LL ALSO LOOK AND FEEL GREAT IN A NEW CYCLING JER-SEYS!!!You Deserve the Best ! Enjoy Every Ride in Comfort!Prestigious Brand Name Quality
Longcycle.comSolar Power www.aiso.netSubscribe to the LongCycle.com newsletter100% Satisfaction Guaranteed Returns/Customer Service About LongsCycle Customer Comments Shipping InformationPayPal International—LongsCycle’s service to make fast, easy, and secure payments for LongsCycle.com purchases!All Rights Reserved 2006© LongsCycle Any Questions Please Call Long-sCycle at 1-800-737-6129or E-Mail Your Questions to: [email protected] Thomas P. Clapp RoadScituate, MA 02066Have Some Fun Go Shopping Click Here“Tamper Proof” Uline S-9926 Security TapeTamper Proof Tape available at check-out FREE OF CHARGEImpossible to realign Tape once your box has been opened.Tamper Proof Tape is 22 lbs. Strong LongCycle.comOur 28th Year in BusinessLongCycle.comWISH WE SHOPPED AT LONG-CYCLE.COMHave Some Fun Go Shopping Click HereYOU DESERVE A THANK YOU FOR ALL YOU DO....TREAT YOURSELF! GET SOME NEW CYCLING APPAREL....YOU DESERVE IT!
ALL YOUR CYCLING AP-PAREL NEEDSCycling jerseys, Cycling shorts, Cycling Bib-Shorts, Cycling arm warmers,Cycling Gloves,
ets, Cycling Vests, Cycling Gloves,Cycling Leg Warmers, Cycling Headbands,Cycling facemasks, Cycling Skull Caps,Cycling Tights, Cycling Sun-glasses,Cycling Bib-Shorts, Cycling Knickers ALL CYCLING APPAREL IS HERE FOR YOU!Join Specail Offeres Delivered By Email- Join Today!Save Big at Longcycle.comCloseouts Shop NowBiggest Sale of them All!Weekend Sale $16.99
Blow-Out SaleBlow-Out SaleCLICK HERE(Retail $60)
Organized and Edited Text• Men’s Wear• Women’s Wear• Kid’s Wear
Head Wear Sale & Specials Caps Sunglasses Skullcaps Bandanas Headbands Face masksTops Sale & Specials Undershirts Jerseys - Long-Sleeve Jerseys - Sleeveless Jerseys - Wool Arm Warmers Roubaix Jackets VestsHands Sale & Specials Gloves CyclingBottoms Sale & Specials Leg & Knee Warmers Bib-Shorts Knickers Premium Tights Cycling/Running Wool TightsFeet, Socks Sale & Specials Grabbag Coolmax Blaze Hiking Cush Coolmax Peds Coolmax Peds Pick Your Own Wool
Whole Body Skinsuits Prestige
Bike Equipment, Etc. Tools Lights Personalize Your Bike Bags, Armstrong Greeting Cards Live Strong Bracelets Sun-Catchers, Cycling Ties, Logo Greeting Cards
About LongsCycle
LONGCYCLE100% Satisfaction GuaranteedLargest Retailer of Discount Brand-Name Pro Quality Cycling Apparel
Returns/Customer Service Customer Comments
Shipping InformationPayPal International All Rights Reserved 2006© LongsCycle
Any Questions Please Call Long-sCycle at 1-800-737-6129or E-Mail Your Questions to: [email protected]
185 Thomas P. Clapp RoadScituate, MA 02066
Let’s see what some soph typography students did with Longscycle.
Men Women Kids
TOPS Sale | Specials Undershirts Jerseys long-sleeve Jerseys sleeveless Jerseys wool Arm warmers roubaix Jackets Vests
HEAD WEAR Sale | Specials Caps Sunglasses Skullcaps Bandanas Headbands Face masks
HAND WEAR Sale | Specials Gloves Cycling
BOTTOMS Sale | Specials Leg | Knee Warmers Bib-Shorts Knickers Premium TightsCycling/Running Wool Tights
FEET | SOCKS Sale & Specials Grabbag Coolmax Blaze Hiking Cush Coolmax Peds Coolmax Peds Pick Your Own Wool
Bike Equlpment
Shopping Cart
About Longcycle Shipping Information Contact Us
All Rights Reserved 2006© LONGSCYCLE
LONGSCYCLE100% SATISFACTION GUARANTEE
Men’s Apparel
Women’s Apparel
Kid’s Apparel
Bike Equipment
Head WearSale & Specials
Bandanas
Caps
Face masks
Helmets
Skullcaps
Sunglasses
TopsSale & Specials
Arm Warmers Roubaix
Jackets
Jerseys - Long-Sleeve
Jerseys - Sleeveless
Jerseys - Wool
Undershirts
Vests
HandsSale & Specials
Gloves Cycling
BottomsSale & Specials
Bib-Shorts
Knickers
Leg & Knee Warmers
Premium
Tights Cycling/Running
Wool Tights
Feet, SocksSale & Specials
Blaze Hiking
Cush Coolmax
Grabbag Coolmax
Peds
Peds Coolmax
Pick Your Own
Wool
Whole BodySkinsuits Prestige
My Cart
Search
LongsCycles.com | My Account | My Cart
About | Shipping | Customer Service
Call LongsCycle at 1-800-737-6129
Largest Retailer of Discount Brand
Name Quality Cycling Apparel
LongsCycle home about contact (4)
For all the times you work too hard and play too little.
kids
women
men
Bike Equipment, etc
All Rights Reserved 2006© Longscycle
100% Satisfaction Gauranteed
Largest Retailer of Discount
Brand-Name Pro Quality Cycling
Men’s Wear Women’s WearWomen’s Wear Bike Equipment, etc
ContactReturns/Customer Service Shipping Information Paypal International
Kid’s WearKid’s Wear
My Account Shopping Bag [ 0 ]
Men’s Wear
$17.997 pack
Brabbag Coolmax
$39.99Louis Garneao Pilotta
Gloves
$54.99Castelli Nano Leg
Warmer
SALESALESALE
Longscycle
Customer Service / Shipping Information / About Us / Shopping Cart
Largest retailer of discount brand name, pro-quality cycling apparel
Men’s WearWomen’s WearKid’s WearHead Wear Sale & Specials
Caps
Sunglasses
Skullcaps
Bandanas
Headbands
Face masks
Tops Sale & Specials
Undershirts
Jerseys - Long-Sleeve
Jerseys - Sleeveless
Jerseys - Wool
Arm Warmers Roubaix
Jackets
Vests
Bottoms Sale & Specials
Leg & Knee Warmers
Bib-Shorts
Knickers
Premium
Tights Cycling/Running
Wool Tights
Hands Sale & Specials
Gloves Cycling
Feet, Socks Sale & Specials
Grabbag Coolmax
Blaze Hiking
Cush Coolmax
Peds Coolmax
Peds
Pick Your Own
Wool
Whole Body Skinsuits Prestige
Equipment, etc. Tools
Lights
Personalize Your Bike
Bags, Armstrong
Greeting Cards
Live Strong Bracelets
Sun-Catchers
Greeting Cards
Questions? 1-800-737-6129 or [email protected] 185 Thomas P. Clapp Road, Scituate, MA 02066 All Rights Reserved 2006© LongsCycle
Shop for: Featured Items:
Coolmax Cycling SocksGiro Atmos Helmet
Novara Rivet Biking GlovesPearl Izumi UltraSensor Shorts
General purpose, One size fits all. The best in comfort!Superior technology and Tour de France-proven performance.
Men’s. Choose from 3 sizes. Water resistant.Men’s. Pearl combines excellent technical function, durability
and fit in the race-ready UltraSensor bike shorts.
$175.00 $3.99/pr
$30.99$99.99
Search
Why is good typography so important?
People have too many choices and too little time
Most communications have a similar quality and features
We tend to base our focus choices on efficiency
Good typography can make the differ-ence between:
understanding or misunderstanding,
engaging with content or ignoring it,
delight or disappointment.
Typography will affect the way a reader sees, feels, and understands.
The larger role of graphic design
What about graphic design?
(and why should I care)
What is Graphic Design?
“A little pizazz and color.”
(and why should I care)
What is Graphic Design?
“A little pizazz and color.”“After-the-fact some added edgy stuff.”
(and why should I care)
What is Graphic Design?
“A little pizazz and color.”“After-the-fact some added edgy stuff.”“Surface styling so as to seem current.”
(and why should I care)
What is Graphic Design? “A little pizazz and color.”“After-the-fact some added edgy stuff.”“Surface styling so as to seem current.”
Design is a way of influencing life and changing the future.
(and that’s why I should care)
Remember the 2000 presidential election?
How about the 2008 election?
What are the odds that the RNC is working on their 2012 web presence right now?
Design is in a state of rapid evolution
1984 Cell Phone
4 Lbs.$3,995.
2008 Cell Phone
4.7 oz.$200.phonemedia playerclockcalculatorgps systemcomputercameranotebookmapsetc., etc., etc.
Graphic Design is Evolving Too
We Have More Tools
http://www.commoncraft.com/store-item/web-search-strategies
Communications Can Become Richer
http://www.nytimes.com/interactive/2008/07/12/arts/20080712_BEIJING_GRAPHIC.html?scp=10&sq=andrew%20devigal&st=cse
More Meaningful
http://www.nytimes.com/2007/04/19/arts/20070419_MET_GRAPHIC.html?_r=3&oref=slogin&oref=slogin
Re-envisioned
https://www.cicatriz.se/SS07/
Web Environments
(entertainment, gaming, & music industries)
http://billyharvey.com/
Make A Statement
http://sendables.jibjab.com/originals/time_for_some_campaignin
Finally:
Make Typography & Design Purposeful
Make Typography & Design Purposeful
1. Content Organization & Editing Location Alphabet Time Category Hierarchy
Make Typography & Design Purposeful
1. Content Organization & Editing
2. Visual Structures Grids: Columns & Visual Fields
Make Typography & Design Purposeful
1. Content Organization & Editing
2. Visual Structures
3. New Media
Make Typography & Design Purposeful
1. Content Organization & Editing
2. Visual Structures
3. New Media
4. Appropriate–
Original Text
Nebraska is filled with internationally recognized
attractions that draw large crowds of people every
year, without fail. In 1996, some of the most popular
paces were Fort Robinson State Park (344,000 visitors),
Scotts Bluff National Monument (132,166), Arbor Lodge
State Historical Park & Museum (100,000), Carhenge
(86,598), Stuhr Museum of the Prairie Pioneer (60,002),
and Buffalo Bill Ranch State Historical Park (28,446).
Designing Web Usability, Jakob Nielsen
Somewhat Better Text
In 1996, six of the best-attended attractions in
Nebraska were Fort Robinson State Park, Scotts Bluff
National Monument, Arbor Lodge State Historical Park
& Museum, Carhenge, Stuhr Museum of the Prairie
Pioneer, and Buffalo Bill Ranch State Historical Park.
Much Better Text
In 1996, six of the best-attended attractions in
Nebraska were:
• Fort Robinson State Park
• Scotts Bluff National Monument
• Arbor Lodge State Historical Park & Museum
• Carhenge
• Stuhr Museum of the Prairie Pioneer
• Buffalo Bill RanchState Historical Park.
Maybe even better
0 50,000 100,000 150,000 200,000 250,000 300,000 350,000
Fort RobinsonState Park
Number of Visitors
Scotts Blu�Natl. Monument
Arbor LodgeState Park & Museum
CarhengeState Park
Stuhr MuseumPrairie Pioneer
Bu�alo Bill RanchState Historical Park
1996 Nebraska State Parks VisitorsTotal: 751,212
KNI is a passionate and energetic design stu-
dio committed to exceeding expectations.
Our competencies include pre-production
project discovery, complete brand overhauls,
new identity development, full-service in-
teractive design and engineering, and web-
based content management utilities, blah
blah....
KNI is a passionate and energetic design stu-
dio committed to exceeding expectations.
Our competencies include pre-production
project discovery, complete brand overhauls,
new identity development, full-service in-
teractive design and engineering, and web-
based content management utilities, blah
blah....
Our goal is to make awesome websites, give great service to our clients, and be good people.
Ringling College Mission
Ringling College of Art and Design recognizes that artists and designers play a significant role in society. The School’s primary mission is to pro-vide programs leading to a Bachelor of Fine Arts degree that prepare stu-dents to be discerning visual think-ers and ethical practitioners in their chosen area of art and design.
Visual arts professionals must un-derstand diverse aspects of past and present cultures, and develop their capacity for creative expression and effective communication. Ringling College of Art and Design’s curricu-lum, therefore, balances the teaching of technical knowledge and skills with the development of critical, conceptual and creative abilities and supports courses that provide histor-ical, multicultural, global and future perspectives. Ringling College fac-
ulty consists of professionally active and teaching-oriented artists, design-ers and scholars.
Ringling College of Art and Design strives to enroll both full- and part-time students from diverse back-grounds who intend to become pro-fessionals in the visual arts. Through its policies and practices, the School supports excellence in teaching and fosters the aesthetic, intellectual, professional, personal and social de-velopment of its students. Academic programs and advising, career ser-vices, and an extensive cocurricular student life program prepare stu-dents for an art or design profession, or when appropriate, for continued studies on the graduate level.
In addition to its degree program, Ringling College offers courses, lec-tures, exhibitions and other art-relat-ed services to the local and regional community through its gallery, li-brary, continuing education and com-munity service programs.
Through the efforts of its Board of Trustees, administrators, faculty, staff, alumni and friends, Ringling College endeavors to provide the necessary resources, services and environment to fulfill its institutional mission.
Founded in 1931, Ringling College of Art and Design is a private, inde-pendent, nonprofit, four-year college.
Ringling College Mission
Ringling College of Art and Design recognizes that artists and designers play a significant role in society. The School’s primary mission is to pro-vide programs leading to a Bachelor of Fine Arts degree that prepare stu-dents to be discerning visual think-ers and ethical practitioners in their chosen area of art and design.
Visual arts professionals must un-derstand diverse aspects of past and present cultures, and develop their capacity for creative expression and effective communication. Ringling College of Art and Design’s curricu-lum, therefore, balances the teaching of technical knowledge and skills with the development of critical, conceptual and creative abilities and supports courses that provide historical, multicultural, global and future perspectives. Ringling
College faculty consists of profes-sionally active and teaching-oriented artists, designers and scholars.
Ringling College of Art and Design strives to enroll both full- and part-time students from diverse back-grounds who intend to become pro-fessionals in the visual arts. Through its policies and practices, the School supports excellence in teaching and fosters the aesthetic, intellectual, professional, personal and social development of its students. Aca-demic programs and advising, career services, and an extensive cocurricu-lar student life program prepare stu-dents for an art or design profession, or when appropriate, for continued studies on the graduate level.
In addition to its degree program, Ringling College offers courses, lec-tures, exhibitions and other art-relat-ed services to the local and regional community through its gallery, li-brary, continuing education and com-munity service programs.
Through the efforts of its Board of Trustees, administrators, faculty, staff, alumni and friends, Ringling College endeavors to provide the necessary resources, services and environment to fulfill its institutional mission.
Founded in 1931, Ringling College of Art and Design is a private, inde-pendent, nonprofit, four-year college.
My Mission (Inspired by Kurt Nobel)
My goal is to create awesome designers, give a great education to my students, and be a good person.
Thank you.