Chinese and Latin Font Matching Transform conference Asia-Pacific

di Worlds apart.

Bruno Maag @ Transform Asia, 2014-11-19 www.daltonmaag.com @DaltonMaag @bruno_maag

Why so different?

Worlds together.

A

AD

E

A D E F I C J

K N B G Q O

We’re not so different after all.

A modern vision of the cortical networks for reading

Access to pronunciation and articulation

Top-down attentionand serial reading

Visual inputs

Visual Word Form Area (the brain’s letterbox)

Access to meaning

Inferior frontalregion

Anterior temporal region

Ventral occipito-temporal region

Occipitalregions

Middle temporalregion

Angular gyrus

Posterior parietalregion

Supramarginalgyrus

Superior temporal regionsPrecentral

regionAnteriorinsula

Anterior fusiform region

PiccadillyPiccadillyPiccadilly

Combine skills & knowledge.

London―Taipei

London―Taipei

d

Creating simple(r)solutions.

AaAktiv

Bb23

InterFace

AaBb23

AaBb23

Foco Corp

AaBb23

Cordale

AaBb23

Lexia

AaBb23

EfexgcikaEfexgcikae g

ggff a

aaa

e

Aktiv

初步想法

國新國新

國新国新

國新國新

AaAktiv

晶熙黑圓體

晶熙黑 95

晶栩黑中宋

書苑黑

InterFace

AaEffra

Aa

Foco Corp

AaCordale

AaLexia

Aa

初步想法

國新國新

國新国新

國新國新

AaAktiv

晶熙黑圓體

晶熙黑 95

晶栩黑中宋

書苑黑

InterFace

AaEffra

Aa

Foco Corp

AaCordale

AaLexia

Aa

Effra - AR 95UDJingxicuheiI feel that this is a less successful match than the others. It does not quite capture the softer and humanistic tones of Effra. AR 95UDJingxicuhei is more suited to Aktiv Grotesk than Effra. It also appears too dark in colour when compared to Effra Regular.

Instinctively, I would have chosen AR Shu-lin Hei or AR Newcu Hei. The look and feel is warmer, more in tune with Effra than your choice. I understand that when looking at the design details, like the stroke terminals slightly flaring in Chinese, there is a design discrepancy. However, as far as tone/tex-ture goes it captures the warmness of Effra better than your choice. Would it be pos-sible to see a larger sample of both these fonts together with Effra?

Please note that Effra is our best selling font at present, and I believe that a warm and friendly Chinese complement would make it commercially very successful.

初步想法

國新國新

國新国新

國新國新

AaAktiv

晶熙黑圓體

晶熙黑 95

晶栩黑中宋

書苑黑

InterFace

AaEffra

Aa

Foco Corp

AaCordale

AaLexia

Aa

Cordale - AR ZhongSongAR ZhongSong has a good resemblance to Cordale but as already pointed out the weights need matching the Regular and Bold. I also think that it is a bit too cal-ligraphic, too ‘soft’ compared to Cordale which as a strong vertical emphasis and rhythm.

AR ZhongSong, too, has a strong verticality but it’s less ‘spikey’ than Cordale. From my Western perspective, I think some of the curves, particularly in the small drop-like elements could be a bit hardened, and some of the stroke end ‘serifs’ empha-sised a touch more.

I do feel, however, that much of the con-cerns can be addressed by simply match-ing the font weights, the ‘colour’ of the Chinese to go with Cordale. It may be that only a slight reduction of contrast is neces-sary, to match the stroke contrast in Cord-ale more, and that this will suffice already.

初步想法

國新國新

國新国新

國新國新

AaAktiv

晶熙黑圓體

晶熙黑 95

晶栩黑中宋

書苑黑

InterFace

AaEffra

Aa

Foco Corp

AaCordale

AaLexia

Aa

Aktiv Grotesk - AR JingxiHeiAR JingxiHei appears to be a very good match, in my opinion.

The main weights are covered for an initial release, and if it is commercially success-ful we could consider matching the other weights.

I feel that the look and feel of AR JingxiHei captures the clarity and simplicity of Aktiv Grotesk by and large. It may be that we would look into some minor detail-ing that Julius suggests. I see that not all weights are currently available in GB18030. It think it would be worth considering to start a project to expand the weight cover-age, to create a truly pan-Chinese Aktiv/JingxiHei font.

初次見面

GH國新g欣hex茶GH國新g欣hex茶GH國新g欣hex茶GH國新g欣hex茶

Aktiv

The nitty-gritty.

如何更適配？想法？

東東東100 % 97 % 96 % 95 %

Aktiv AR Jingxi Hei(Big5)

東方文字傳情之美東方文字傳情之美東方文字傳情之美東方文字傳情之美東方文字傳情之美東方文字傳情之美

Hairline

Thin

Light

Regular

Medium

Bold

XBold

Black

AEGHabegh01268AEGHabegh01268


AEGHabegh01268AEGHabegh01268AEGHabegh01268

AEGHabegh01268



Hairline

Thin

Light

Regular

Medium

Bold

XBold

Black




AEGHabegh01268



Hairline

Thin

Light

Regular

Medium

Bold

XBold

Black




AEGHabegh01268L

東E

東D

東

東

Eh

東M

東H

東B

東Uh

東Bl

東

EAktiv Grotesk Regular

新Ey新造型元素

新Ey造型元素

新Ey新字面大小

字面

東方文字傳情之美

東方文字傳情之美字間距較小

字間距較大

成果

Gb東新hgAktiv Grotesk Regular + AR UDJingxicuhei Bold

成果


整個遊戲的進行過程中，主角Lil'Howie 都會一直陪伴著你。遊戲一開始，Lil'Howie會作一段表演，並為 TuneLand 作介

紹，以引導你開始作遊戲。當他介紹完後，便會有一段主要的歌舞表演。在每一幕場景，Lil'Howie 都會出現，但它會藏

在某處，你必須用心尋找才會令它出現。第一幕是位於庭院，當 Lil'Howie告訴你遊戲進行的規則後，農夫就從屋子走

出，開始表演「王老先生有塊地」(Old Mac-Donald Had A Farm) 這一首歌，而在其身旁的火雞、牛、小豬、池塘中的三

只小鴨等亦會為它伴歌伴舞。這些童謠都是一些膾炙人口的世界名曲，例如，哦！蘇珊娜（Oh!Susana）、頭兒肩膀腳趾

頭（Head and Shoulders）、春神來了（I'm A Little Teapot）、小星星（Twinkle Little Star）。這些歌曲不但能喚起你

童年的回憶，也可以讓小孩子沈浸在這些歡樂的音樂中。整個遊戲的進行過程中，主角Lil'Howie 都會一直陪伴著你。遊

戲一開始，Lil'Howie會作一段表演，並為 TuneLand 作介紹，以引導你開始作遊戲。當他介紹完後，便會有一段主要的歌

舞表演。在每一幕場景，Lil'Howie 都會出現，但它會藏在某處，你必須用心尋找才會令它出現。第一幕是位於庭院，當

Lil'Howie告訴你遊戲進行的規則後，農夫就從屋子走出，開始表演「王老先生有塊地」(Old Mac-Donald Had A Farm) 這

一首歌，而在其身旁的火雞、牛、小豬、池塘中的三只小鴨等亦會為它伴歌伴舞。這些童謠都是一些膾炙人口的世界名

曲，例如，哦！蘇珊娜（Oh!Susana）、頭兒肩膀腳趾頭（Head and Shoulders）、春神來了（I'm A Little Teapot）、

成果


圖描寫圍坐於一張巨型方桌四周的後

宮嬪妃，有的品茗，也有的在行酒令。

畫面上方的四人負責吹樂助興，所持

用的樂器，自左而右，分別為笙、古

箏、琵琶與篳篥。兩名在旁的侍女，

還有一人輕敲著牙板，為她們打節













This painting shows ten ladies of

the inner court sitting around a large

rectangular table. Some enjoy tea,

while others drink wine. The four

figures at the far end seem to be

responsible for playing music and

This painting shows ten ladies of

the inner court sitting around a

large rectangular table. Some enjoy

tea, while others drink wine. The

four figures at the far end seem to

be responsible for playing music

This painting shows ten ladies

of the inner court sitting around

a large rectangular table. Some

enjoy tea, while others drink

wine. The four figures at the far

end seem to be responsible for

Aktiv Grotesk + AR UDJingxicuhei

Aktiv Grotesk R + AR UDJingxihei D Aktiv Grotesk M + AR UDJingxihei B Aktiv Grotesk B + AR UDJingxihei H

圖描寫後宮嬪妃十人


Aktiv Grotesk:Chinese TraditionalChinese SimplifiedJapanese


Aktiv Grotesk:Chinese TraditionalChinese SimplifiedJapaneseGreek, Cyrillic, Arabic, Hebrew

di One world.

Bruno Maag @ Transform Asia, 2014-11-19 www.daltonmaag.com @DaltonMaag @bruno_maag

Design

Chinese and Latin Font Matching Transform conference Asia-Pacific