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PROJECT 3 User Experience Design Immersive (UXDi) General Assembly NYC : Winter 2013-2014 Team: Gregg Antonucci Roxanne Mustafa Angelynn Nakaguchi Lucas Polavieja Disclaimer: The contents of all pages are solely the responsibility of the page authors for a student project. Statements made and opinions expressed are strictly those of the authors and not endorsed by or affiliated with Instagram.
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I N T R O D U C E S
Project 3. Team X. 2014 UXDI Winter students: Angelynn Nakaguchi, Gregg Antonucci, Roxanne Mustafa, Lucas Polavieja
T H E P R I N T F E A T U R E
Project 3. Team X. 2014 UXDI Winter students: Angelynn Nakaguchi, Gregg Antonucci, Roxanne Mustafa, Lucas Polavieja
Project 3. Team X.
About the product
About the project
T H E P R I N T F E A T U R E
Instagram is currently a mobile application for people who want to share pictures or videos with followers. It is designed for quick, easy, on-the-go sharing with the ability to comment, like and tag people in photos. !!!
!To diversify its revenue stream beyond just advertising, Instagram is a adding a new feature to it’s app. It will now allow users to customize and purchase physical versions of their photos. !In this case study we will: • identify where in the app we will introduce this feature • describe how people edit and customize their photos
for printing • show a flow for selecting and editing photos • show a checkout and delivery flow
Discovery
User research
Design iterations
Prototype
Looking ahead
Project 3. Team X. T H E P R I N T F E A T U R E
Case study
Project 3. Team X. T H E P R I N T F E A T U R E
How much can we change the App?
What is User Behavior within the App?
Where can we perform new functions in the App?
Who would this feature be used by?
Discovery Design Prototype
Discovery
Process
User research Looking ahead
Project 3. Team X. T H E P R I N T F E A T U R E
Research
Major increase in Users when New Feature is added
Sources QuantcastGigaom
Significant increase in users when new feature is added.
Discovery
Discovery Design PrototypeUser research Looking ahead
Project 3. Team X. T H E P R I N T F E A T U R E
• SHUTTERFLY
• MOO.COM
• PRINTSTAGRAM
• ARTIFACT UPRISING
• KANVESS
• FOXGRAM
• SNAPSTAGRAM
MANY PRODUCTS
FEWER PRODUCTS
FEWER FEATURES
MANY FEATURES
FUTURE
Discovery
Competitive analysis
Discovery Design PrototypeUser research Looking ahead
Project 3. Team X. T H E P R I N T F E A T U R E
Method: We surveyed Instagram users with 10 questions about printing behavior. !!Findings: • More women print than men. • Of the women and men who did
print, the majority were mostly printing gifts.
• The content of the pictures was mainly family, friends and travel.
• A large percentage of Instagram users do print but only a small percentage were printing Instagram photos.
User research
By the numbers
Discovery Design PrototypeUser research Looking ahead
Project 3. Team X. T H E P R I N T F E A T U R E
Opportunities identified: • Easy to use • Customization • Unique products
• individuals: squares, retro/polaroids style prints • mini-books • stickers, tattoos • flip video - convert videos to flip book • calendar (future item)
User research
By the numbers
Discovery Design PrototypeUser research Looking ahead
Personas
Project 3. Team X. T H E P R I N T F E A T U R E
Mary Childs Monica Lone John SmithAGE 35-40 25-30 30-35
STATUS Married, with one child Single Married, with two children.
QUOTE “I don’t like to share everything I do but I like to give gifts”
“I like the idea of scrapbooking and printing, like frames, but I just never get around to it.”
“The kids grow up so fast. I don’t want to miss a thing. Printed photos feel more permanent.”
CHARACTERISTICS Very creative (artsy-crafty) Tech Savy !
Very creative (artsy-crafty) Tech Savy
Non-creative Tech Savy
BEHAVIORS Power User of Social Media Prints Sometimes Gift Giver
Power User of Social Media Does Not Prints Often Likes Humorous Gifts
Power User of Social Media Prints Often Takes Pics Often of Family
GOALS Wants to give gifts to others that matter. Wants to print special occasions for herself.
Wants to print more with minimal effort. Wants to print more mementos.
Wants collect mementos of family and kids Wants to make quality prints easily and affordably.
User research
Discovery Design PrototypeUser research Looking ahead
Project 3. Team X. T H E P R I N T F E A T U R E
EDITINGSELECT PRODUCT
PAST PROJECT
CURRENT PROJECT
NEW PROJECT
TAG
YOUR FEED
YOUR PROFILE
FOLLOWERSPROFILE
ADD PHOTOS
CART
PRINT HISTORY
PRINT SCENARIOS
NEW PRINT PROJECT
SAVE!(to queue)
Designiteration 1
Print path
Discovery Design Iterations PrototypeUser research Looking ahead
Project 3. Team X. T H E P R I N T F E A T U R E
Method: The group created paper prototypes in PopApp and Flinto.
Designiteration 1
Sketches
Discovery Design Iterations PrototypeUser research Looking ahead
Project 3. Team X. T H E P R I N T F E A T U R E
Findings: • Most users did not like the
location of the print icon. • Users did not see clearly how to
add pictures. • Editing and arranging photos from
sources was not clear.
Opportunities identified: • A way to catalog/save/view the
pictures saved from the feed into a print queue.
• Make “Save to Print” part of “like” and “comment” features.
• Security features need to address the user who may not want any print notifications.
1. PopApp 2. Flinto
Prototypes
Designiteration 1
Discovery Design Iterations PrototypeUser research Looking ahead
Project 3. Team X. T H E P R I N T F E A T U R E
Flinto
Designiteration 1
Discovery Design Iterations PrototypeUser research Looking ahead
Project 3. Team X. T H E P R I N T F E A T U R E
Findings: Allowing others to print shared photos may be enough of a security concern to drive some users away. Settings need to be clear and customizable.
2. Default Settings: restriction of the access for other users to print user’s photos.
3. “Allow Printing” setting: Selective print access - the user can manually select who is allowed to print his/her photos.
1. New “Print” option in Settings.
Opportunities identified:
Security
Discovery Design Iterations PrototypeUser research Looking ahead
Designiteration 1
Project 3. Team X. T H E P R I N T F E A T U R E
No Notification but request is stored
PROJECT
FOLLOWERSPROFILE
FOLLOWERSPROFILE
SEND PRINT REQUEST
PIC
BASED ON FOLLOWERS
SETTINGS
TURNED OFF
: PRINT REQUEST
NOTIFICATION
FROM EVERYONE
FROM PEOPLE I KNOW
: PRINT REQUEST
RECEVIED?
Only Notifications from Followers
Notifications from anyone
Notification
Discovery Design Iterations PrototypeUser research Looking ahead
Designiteration 1
Project 3. Team X. T H E P R I N T F E A T U R E
Print request
Designiteration 1
Discovery Design Iterations PrototypeUser research Looking ahead
Project 3. Team X. T H E P R I N T F E A T U R E
Method: The group created a prototype using Axure. !!Findings: • Most users were confused about the
function of the print icon. • Users did not understand how to create
print projects. !!Opportunities identified: • Print icon should be in an obvious place. • Check out flow should function like a hub. • Saved pictures should be accessible for
future use, so that Users can tag pictures and refer to them at a later time.
• Push the User throughout the checkout flow.
Hypothesis
Designiteration 1
Discovery Design Iterations PrototypeUser research Looking ahead
Project 3. Team X. T H E P R I N T F E A T U R E
Method: The team created a prototype in Axure that captured the screen-based version of the experience. !Awareness: Awareness of the new feature. !Set up and first run: Current Instagram Users create and purchase “print project.” !!
AxurePrototype
Discovery Design PrototypeUser research Looking ahead
Project 3. Team X. T H E P R I N T F E A T U R E
Overall Impression: • Not disruptive to primary
user behavior (sharing and posting photos and videos).
• Need easier access to project history. • Further engagement through tapping on the picture
- not looking below picture. • Is Brand willing to change new design of hiding
header in feed to stay static so user can see interaction with print icon.
• Is there a bridge between home, print and purchase part of app -hamburger menu?
Core product experience: • Print Icon is Intuitive • Editing is Clear • Checkout Flow is clear • Starting Project is Clear
Looking ahead
Moving forward
Discovery Design PrototypeUser research Looking ahead
Project 3. Team X. 2014 UXDI Winter students: Angelynn Nakaguchi, Gregg Antonucci, Roxanne Mustafa, Lucas Polavieja
S E E P R O T O T Y P E
T H A N K Y O U