boxpark™

shoreditch08/2011

not some run-of-the-mall shopping centre. it's a living, fertile community packed with talent, innovation and attitude that puts creativity and fashion back where they belong: on the street.

destined to be home to more than fifty carefully chosen fashion, arts and lifestyle brands. boxpark is a retail revolution – the world's first pop-up mall.

the conceptBoXpARK is A fResh RetAil Revolution fRom RogeR WAde, cReAtoR of BoXfResh And fAshion BRAnd consultAncy BRAnds incoRpoRAted, in pARtneRship With ReAl estAte developeRs hAmmeRson And BAllymoRe.

BoXpARK stRips And Refits shipping contAineRs to cReAte unique, loW cost, loW RisK, ‘BoX shops’. put them togetheR With A unique miX of inteRnAtionAl fAshion, ARts And lifestyle BRAnds, gAlleRies And cAfés And you’ve got the WoRld’s fiRst ‘pop-up’ mAll – so nAmed BecAuse its BAsic Building BlocKs ARe inheRently movABle: they cAn, And Will, liteRAlly pop up AnyWheRe in the WoRld!

BoXpARK is RAdicAl stuff. it’s not some Run-of-the-mAll shopping centRe. it's A living, feRtile community of BRAnds pAcKed With tAlent, innovAtion And Attitude thAt puts cReAtivity And fAshion BAcK WheRe they Belong: on the stReet.

BoXpARK isn’t just WheRe you shop. it’s An inspiRing And enjoyABle plAce to dRop in And hAng out. it’s WhAt A ReAl BRAnd eXpeRience should Be All ABout.

dRAy WAlK hoXton squARe

boxpark isn’t intrusive or invasive. wherever it pops up, it fits in, joins in and contributes to the community. boxpark aims to become part of the fabric of local life by adding colour, creativity and life of its own.

loW-cost, loW-RisK ethos –foR A RevolutionARy pRoduct miXBoXpARK is A home thAt nuRtuRes the smAlleR BRAnds, the edgy And innovAtive Round pegs thAt cAn’t AffoRd And Won’t fit in to the high stReet’s squARe holes.

no high stReet RetAileRs – just selected, gRound-BReAKing BRAnds By invitAtion only to cReAte A RevolutionARy miX – And simply gReAt pRoducts – thAt you Won’t find AnyWheRe else in the WoRld. thAt’s only possiBle BecAuse the BoXpARK philosophy is to give those innovAtive RetAileRs spAce At AffoRdABle RAtes – And on unBeAtABly fleXiBle teRms. And it’s As locAl As it’s gloBAl – some ‘BoX-shops’ Will Be offeRed to locAl cReAtive industRies And oRgAnisAtions At pRefeRentiAl RAtes to ensuRe BoXpARK AlWAys involves And enhAnces eveRy community it joins.

BRicK lAne spitAlfields

Why london?the lifeBlood of the WoRld’s cReAtive industRies - ARt, music, fAshion And moRe - floWs out of london, the tRue cApitAl of stReet style. it’s A city With A tRAdition of tAKing RAdicAlism to its heARt: the home of id mAgAzine, of vivienne WestWood, AleXAndeR mcqueen And some of the Best music in the WoRld.

And Why shoReditch?if london’s the souRce of the WoRld’s cReAtive lifeBlood, shoReditch is the cReAtive heARt of london – A BReeding gRound foR ideAs, WheRe the outsideRs, the RenegAdes And the RAdicAls ARe mAKing stuff inteResting By mAKing inteResting stuff.

the fiRst BoXpARK is Right WheRe it should Be. noWheRe in the WoRld could Be moRe fitting thAn diRectly opposite shoReditch house And the neW shoReditch high stReet stAtion And Within WAlKing distAnce of BRicK lAne, spitAlfields, hoXton, And old stReet.

once home to the teXtile industRy, shoReditch is noW the setting foR the ‘silicon RoundABout’, gAlleRies, fAshion shoWRooms, BARs, cluBs And hip hotels. it’s WheRe neW mediA Businesses RuB shouldeRs With BRicK lAne, petticoAt lAne, columBiA RoAd And spitAlfields mARKets And the old RAg tRAde’s RemnAnts.

the goodsyARdBoXpARK is locAted At the goodsyARd, A 4.7 hectARes site And foRmeR RAilWAy goodsyARd, Which hAs Been unused foR oveR 40 yeARs And lies BetWeen the neighBouRhoods of shoReditch, spitAlfields, And to the noRth of the city of london.

the site Will Be developed in pARtneRship BetWeen hAmmeRson And the BAllymoRe gRoup And the RegeneRAtion hAs the potentiAl to deliveR up to 2000 neW homes, office spAce foR Both lARge oRgAnisAtions And stARt up enteRpRises, RetAil And leisuRe fAcilities, And up to 1.7 hectARes of neW puBlic open spAce.

dRAys WAlK

shoReditchhigh st

RIVINGTON GRILL

WHITE CUBE

SCP

HOXTON STUDIOS

THE BRICKLAYERS ARMS

SHOREDITCHHOUSE

TRUMANBREWERY

VIBE BAR

LOUNGE LOVERSTEA

BUILDING

BIG CHILLBAR

THE LIGHT BAR

THE DINNER

old stReet

THE OWL & THE PUSSYCATBOUNDARY

CARGO

THE DRAGON BAR

BAR MUSIC HALL

CANTALOUPETHE GRIFFIN

THE HOXTONTHE HOXTONPONY

ALBION

THE REDCHURCHBAR

LES TROIS GARçONS

old st c

hAR

lotte R

d

BRic

K l

Ane

Rivington st

gReAt eAsteRn st

hAcK

ney Rd

commeRciAl st

Bis

hpsg

Ate

BethnAl gReen Rd sclAteR st

city

Rd

hoXton squARe

columBiARoAd

liveRpool stReet spitAlfieldssh

oRed

itch

hig

h st

shoRed

itch h

igh s

t

the AReA

Well-connectedshoReditch is incRediBly AccessiBle - WheReveR you’Re coming fRom.

tuBeshoReditch high stReet [1min]

liveRpool stReet [10min]

old stReet [10min]

nAtionAllyRight neXt to the neW shoReditch high stReet tuBe stAtion, And 10 mins WAlK to liveRpool stReet And old stReet stAtion.

tRAinsliveRpool stReet [10 min]

london BRidge [21min]

victoRiA [34min]

euston [26min]

pAddington [39min]

inteRnAtionAllyit’s A stone’s thRoW fRom liveRpool stReet stAtion With oveRgRound And undeRgRound linKs to All london AiRpoRts – With london city AiRpoRt just A feW stops AWAy.

AiRpoRtslondon city [32min]

gAtWicK [58min]

stAnsted [60min]

heAthRoW [70min]

luton [70min]

tRAvel times hAve Been cAlculAted on the tfl jouRney plAnneR BAsed on A tRAvel time of 1pm

columBiA RoAd

boxpark™

shoreditchdetails

vieW fRomshoReditch high stReet

vieW fRomBethnAl gReen RoAd

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BoXdimensions

40' hi-cuBe steel dRy cARgo contAineReXteRioRlength Width height40'0" 8'0" 9'6"12.192 m 2.438 m 2.896 m

inteRioRlength Width height39'5 45/64" 7'8 19/32" 8'9 15/16"12.032 m 2.352 m 2.69 m

suggested lAyout foR clothes RetAileR

stoRe

fittingRoom

co-BRAndingthe RelAtionship BetWeen BoXpARK And the pARtneR BRAnds is significAnt. BoXpARK is the sum of its pARts And We WAnt eAch compAny to co-eXist Alongside ouR BRAnd. though the destinAtion is BoXpARK, eAch BRAnd Will RetAin its oWn dnA.

the teAm

RogeR WAdediRectoRthe pRincipAl of BoXpARK – RogeR WAde – is the foundeR And eX-oWneR of the BRitish stReetWeAR BRAnd, ‘BoXfResh’. RogeR stARted BoXfResh in 1989. he gReW the BRAnd fRom A mARKet stAll, to An inteRnAtionAl BRAnd selling in oveR 12 diffeRent countRies. BoXfResh WeRe RenoWned pioneeRs of the BRitish stReet scene And WeRe the fiRst to impoRt lABels liKe cARhARtt, gApstAR (noW g-stAR) And penfield into the uK. in 2005 RogeR sold BoXfResh to pentlAnd BRAnds And foRmed his oWn BRAnd consultAncy, BRAnds incoRpoRAted (WWW.BRAndsinc.eu). RogeR is A RegulAR columnist foR dRApeRs (WWW.dRApeRsonline.com), A guest speAKeR At mAnchesteR And london fAshion netWoRK, An AssociAte lectuReR At london college of fAshion, And is A memBeR of the cool BRAnds council (WWW.supeRBRAnds.uK.com).

Anthony thistletonARchitectAnthony is A founding diRectoR of WAugh thistleton And is closely involved in the design, ResouRcing, pRogRAmming And contRAct of All pRojects. Anthony hAs Been instRumentAl in geARing the pRActice toWARds fAcing the neW chAllenges of hoW to design tRuly sustAinABle Buildings And lectuRes RegulARly on these issues. Anthony is involved in A numBeR of locAl community Bodies And chAiRs the south shoReditch conseRvAtion AReA AdvisoRy committee.

chARles moRAnplAnning consultAntchARles moRAn WoRKed in enfoRcement And development contRol depARtments in An inneR london BoRough, giving him An eXcellent plAnning And legAl BAcKgRound And fiRst-hAnd eXpeRience of uRBAn development issues. oveR the yeARs he hAs Built up eXcellent contActs With A numBeR of plAnning AuthoRities As Well As pRopeRty pRofessionAls in All fields. his Business dRive And client focus leAd to estABlish cmA plAnning in 2006. chARles is An eXcellent negotiAtoR of plAnning mAtteRs And section 106 pRovisions And cAn Add commeRciAl vAlue to plAnning stRAtegies As Well As Being ResponsiBle foR BRinging foRWARd A numBeR of innovAtive RegeneRAtion schemes in eAst london.

joe mc nultypRoject mAnAgeRjoe mcnulty is A pRoject mAnAgeR With oveR 28 yeARs of eXpeRience in the constRuction industRy . joe WAs mAnAging diRectoR of A Building And development compAny BAsed in BRighton cAlled integRA. the compAny hAs WoRKed on mAny pRestigious commeRciAl pRojects. joe hAs Been involved in mAnAging A Wide RAnge of pRojects such As the uK’s fiRst BeAch volleyBAll centRe in BRighton, A neW chuRch in hAyWARds heAth And mAny lARge scAle top end ResidentiAl developments including A mAjoR RetiRement villAge in BAth. joe hAs An honoRs degRee in pRoject mAnAgement And is A memBeR of the chARteRed institute of Building. joe is A BoARd memBeR of secBe (south-eAst centRe foR the Built enviRonment). joe is ResponsiBle foR the sustAinABility AgendA.

donnA lAmBeRtsAles And mARKetingdonnA WoRKed At shAftesBuRy plc; lAndloRds of cARnABy, seven diAls - covent gARden, chinAtoWn, opeRA quARteR. As heAd of communicAtions, donnA speciAlised in A comBined RAnge of mARKeting, digitAlised stRAtegy, cReAtive content, pR And events sKills Aimed At developing the RetAil AReAs Whilst pRomoting the poRtfolio to A uK And oveRseAs mARKet. souRcing independent RetAileRs, donnA successfully cReAted A sepARAte And unique identity foR eAch of the Key shopping distRicts. donnA’s eXpeRt undeRstAnding of consumeR tRends comBined With heR effoRtless gRAsp of BRAnds ultimAtely leAd to heR Being Appointed A judge on the ‘coolBRAnds’ council 2010/11.

Agee johnston sAles And mARKetingAssistAntAgee hAs oveR 5 yeARs' eXpeRience in fAshion, mediA And events. AfteR gRAduAting fRom susseX univeRsity she stARted heR cAReeR As A fReelAnce fAshion AssistAnt And stylist. in 2008 she moved into mediA And events And WAs ResponsiBle foR the plAnning And successful lAunch of BRighton's fiRst BeAchdoWn festivAl. Agee joined BRAnds incoRpoRAted in 2010 to suppoRt All fAshion BRAnd licensing pRojects. Agee's sKills include mARKeting, AdveRtising, pR And sponsoRship And in heR cuRRent Role At BoXpARK she Will Be cooRdinAting All pR, sAles And mARKeting Activities.

timingBoXpARK shoReditch Will Be opening in August 2011

teRmsBoXes ARe AvAilABle on fleXiBle leAse teRms With fuRtheR detAils on Request.

contActdonnA lAmBeRtsAles And mARKetingt +44 (0)208 133 0137m +44 (0)7772 394765donnA@BoXpARK.co.uKsKype: BoXpARK02

Agee johnstonsAles And mARKeting AssistAntt +44 (0)208 133 0182m +44 (0)7899 861021Agee@BoXpARK.co.uKsKype: BoXpARK03

WWW.BoXpARK.co.uK

AgentBRiAnt chAmpion long

dAvid cARlssont +44 (0)20 7434 7130m +44 (0)7904 949 275dcARlsson@BclRetAil.co.uK

ARon sAmRAt +44 (0)20 7434 7105 m +44 (0)7850 601737AsAmRA@BclRetAil.co.uK

copyRightAll copyRight, pAtent, design Rights And intellectuAl pRopeRty Rights eXisting in ouR designs And pRoducts And in the imAges, teXt And design of ouR WeBsite / mARKeting mAteRiAl ARe And Will RemAin the pRopeRty of BoXpARK ltd And BRAnds incoRpoRAted ltd.

pAtent ApplicAtion no 1012940.1

photogRAphy on pAges 5,6,9,10,11 By fABio vennidesigned By studiomAKgill

come join the revolu-tion08/2011