First I walked into a furniture store, which was in liquidation, this store, despite having a good external image and corporate identity (you can see on the card will offer the couch) I noticed some discomfort from entering the store .Acontinuacion point out the strengths and weaknesses that I saw.

VIRTUES:* The front was glass so the customer is further invited to enter.* a good image of corporate identity* interior decorated according to current trendsDEFECTS:* The ceiling had an industrial facility that Deveria been solved, because it distracts the client and split with the idea of instead of a house.* The lighting used was a general illumination lamps not focus, when few products in a broad hubira I chose a focal lighting to illuminate the simulation of the spaces in the home.* The issuance of tenders is handmade, this suggests that it is only one or a few products which are on sale, on the contrary, if printed brochures were used by computer people probably un-derstand that it is a store with good prices.* Another observation that bothered me is that when I entered and went to the bottom aden-trando the shop assistant turned on the light in an area that was in penunmbra, I was fascinated, he did it to save light, that gave me a bad impression. Without enbargo, I thought it could be solved in an efficient way, because if it includes a small installation with motion sensors for remote areas will be much more accepted by customers ..

This is another store that is dedicated to household accessories, I spent some time looking and got the following results:

VIRTUES:* Good Corporate Image* great variety of product* good pricesDEFECTS:* At this estableciento has two plants, for which the client explore, however the transition between these is a bit odd, because in the stairs, in order to gain site exposing products have been followed. From my point of view this section should not be an exhibitor, or at least should not be as ornate as you can see in the picture.* Another defect I did not like was the ceiling (from what I have seen in the stores is the most forgotten) was a grid ceiling, which for lack of lighting hid his fondo.Yo had considered the possibility of creating something more corporate.* Finally, the logo of the company has a corporate color, and this has been used throughout the store, is a shame as it is a pretty color and represents well what sells.

In this store had little to modify, is an extremely recent, and very good ima-ge. However there were details that probably by circumstance infrastructure could not do better.

I refer to the placement of the box at the bottom of the listing, so, being a makeup store (small products) are more supceptibles to be stolen, maybe that’s the reason, because it has more control of the store, but on the other hand you feel uncomfortable and I observed,

another thing is that the prices of the products are very low compared to others in the same sector, but the clerks come to ask you want this kind of attention, in Spain and low cost products is a situation that makes you uncomfortable.

Otherwise, the store has a decoration and excellent spatial arrangements.

For the image of this store have used Bodoni typeface, which contrasts with its source modulation transmits delicacy and simplicity. The lighting is inte-resting, in addition to general lighting has been used somewhat whiter light for exhibitors localized.

For glazed windows have been used in this way are invited to enter the cus-tomer Additional display are well placed.

As for the deals are well placed, and well edited graphically, without glasses enbargo not have their price, and you have to ask every time you want to know one, from my point of view this hinders trade.

Later I went to a shoe store, perhaps in a time of constructivism bauhause typography was the bomb, but now I doubt it’s a good image for a company.

I would propose the establishment owner a redesigned logo and a modifi-cation of the label, because all the shops on this street are less luminous is, (just not that good highlights)

In addition, lighting and window dressing is very poor and there is no sign of corporate image.

Finally I went to this store, a beautiful store with a very nice corporate en-tity and striking, you could say it’s perfect, looks to the last detail, from its corporate entity to the comfort of its customers.

Honestly, I liked it so much I ended up eating my ice cream.:)