3x3 Design Portfolio

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  • designx33turning complexity intoeffective communication

  • what were all about...

    We are an interdisciplinary team of global minded design thinkers that work across disciplines to strategize outreach tactics, educate with new communication tools, and drive impactful programming.

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  • We go above and beyond average design and FRPPXQLFDWLRQLQVLJQLFDQWZD\V

    We conduct advanced research to synthesize information and identify patterns in data that can capture and express meaningful narratives;

    :HZRUNFORVHO\ZLWKFOLHQWVWRFRPPXQLFDWHGHQHGobjectives and develop frameworks to achieve impact and improve organizational performance;

    We understand cultural contexts and use the human point of view to tell stories that captivate and educate diverse audiences about a programs larger contribution to our cities.

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  • We place high value on analysis and synthesis of universal issues and opportunities to help our clients build out successful projects or programs. We dont see a project as a one-time job; ZHJXUHRXWKRZWRPDNHDSURJUDPVXVWDLQDEOHDQGRXULVKLQWKHODUJHUIUDPHZRUNRIFLWLHV

    our strategy

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    clients needs methods used strategyx33

  • RESEARCH

    DESIGN

    COMMUNICATION

    use data

    tell stories

    measure impact

    the big picture

  • &/,(17Studio X Global Network / Studio X Rio

    AS CRNICAS TIRADENTES

    3x3 created a storytelling platform to improve RXWUHDFKPHWKRGVLQGRZQWRZQ5LRGH-DQHLUR$V&U{QLFDV7LUDGHQWHVGUDZVIURPDUDQJHRIUHVHDUFKWHFKQLTXHVWRFUHDWHDVHULHVRIJUDSKLFQRYHOVDZHEVLWHDQGDQRQJRLQJH[KLELWLRQWRVWLPXODWHFLWL]HQHQJDJHPHQW

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  • Leveraged local culture for JUDSKLFQDUUDWLRQWRHQJDJHDGLYHUVHDXGLHQFHWRWKLQNDERXWlocal economies and activities LQDQHZOLJKW

    Understood local culture to ground design in historic references for captivating content.

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  • Used mixed methods to inform program development and product making. Interviewed businesses and documented their social and QDQFLDOQHWZRUNVWRVWUDWHJL]HGHVLJQDQGbranding.

    Translated businesses economic activities into a network of graphic illustrations that show daily activities.

    turn analysis into illustrations2RESEARCH

  • Leveraged interviews, research, and cultural events to develop a uniquely Brazilian storyline that grabs attention and drives participation.

    Employed real stories to develop characters that illustrate economic activities and explain larger urban phenomena.

    create a public narrative3STORYTELLING + DESIGN

  • Developed an online platform and disseminated various print materials to engage an audience, stimulate new discussions, and emphasize the projects overarching goals. Leveraged Brazilian culture

    to create characters that not only explain a plot but also explain contemporary urban issues and policy.

    Create a series of print graphics and distribute them in strategic locations for targeted participation in various workshops and exhibitions.

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    COMMUNICATION

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  • INCLUSIVE PLACEMAKING

    3x3 led a citizen-generated planning process IRULQFOXVLYHQHLJKERUKRRGGHYHORSPHQWLQ-HUVH\&LW\2XUWHDPGHYHORSHGDQLQWHJUDWHGplacemaking strategy using participatory design PHWKRGVWRLGHQWLI\ORFDODVVHWVDQGFDSWXUHFRPPXQLW\LQSXW

    FOLHQW Redstone Townhomes Neighborhood Association; New Jersey City University

  • Designed and led game, surveys, and workshops to identify key goals and develop neighborhood interventions with stakeholders.

    FDSWXUHVKRZFDVHFLWL]HQLGHDV1'HYHORSHGDFRKHVLYHYLVLRQDQGLGHQWLW\IRUWKH5HGVWRQH1HLJKERUKRRGDQGWKH-HUVH\&LW\8QLYHUVLW\FDPSXVWKDWOHYHUDJHGORFDOcultural capital for a safe, attractive, and OLYDEOHFDPSXVWRZQ

  • InjuriesPedestrian Accidents0

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    21 minors involved in 44 pedestrian accidents 59 car accidents in 1 year

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    cidents

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    Conducted spatial analysis and designed qualitative mapping study to determine painpoints experienced by residents, students, and visitors surrounding urban connectivity, public safety, and neighborhood resilience.

    $QDO\]HG FLW\ WUDIF UHSRUW GDWD VHWV WRhighlight high-risk areas for pedestrians DQGYHKLFOHLQFLGHQWVDQGGHYHORSWUDIFcalming solutions.

    pinpoint problem zones 2RESEARCH

  • Created renderings that activate residents and students around pedestrian experience improvements through public VSDFHUHGHVLJQWUDIFFDOPLQJDQGuniversity public art installations.

    Visually narrated physical and social programming that capitalizes on local assets, activates underutilized public space, improves public safety for walkability and community resilience.

    envision vibrant public space3STORYTELLING + DESIGN

  • 'HYHORSHGDH[LEOHSODQQLQJGRFXPHQWWKDWoutlines shared goals for creative design and placemaking to garner local project support during phasing structures.

    Organized an open forum for dialogue around desired area changes that align city-wide stakeholders with community-generated collaborative proposals.

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  • MAPPING FOOD ACCESS

    [LGHQWLHGXQWDSSHGIRRGPDUNHWVFRQGXFWHGXVHUUHVHDUFKDQGGHYHORSHGDFURZGVRXUFLQJplatform to inform service strategies and increase PDUNHWH[SRVXUHIRUD1HZ

  • Employed location-based suitability modeling and consumer behavior UHVHDUFKWRGHQHFXVWRPHUSUROHVDQGidentify the market size.

    identify target end-user1Mapped underserved QHLJKERUKRRGVWRLPSURYHDFFHVVto and boost production of locally-PDGHDQGORFDOO\VRXUFHGIRRGV

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  • Developed site and consumer surveys to verify food culture, site suitability, and FRQVXPHUSUHIHUHQFHVZLWKLQLGHQWLHGneighborhoods to pinpoint exact distribution locations.

    &UHDWHGDH[LEOHUDQNLQJIUDPHZRUNWRmeasure food culture and density of target customers for service locations throughout New York City.

    spatialize access2RESEARCH

  • Translated spatial analysis into an interactive digital platform to crowdsource consumer information for the companys growth strategy and disseminate information about food servicing to the consumer.

    Designed and integrated an online interface into the existing brand experience, utilizing research outputs, maps, and vendor information.

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    STORYTELLING + DESIGN

  • 3x3 developed a robust case to protect and VWLPXODWHVWUHHWYHQGLQJXVLQJLQIRJUDSKLFVDQGVSDWLDOYLVXDOL]DWLRQ:HFUHDWHGDFDPSDLJQWKDWKLJKOLJKWVWKHVWUHHWYHQGLQJH[SHULHQFHZLWKLQWKHODUJHUFXOWXUDODQGKLVWRULFIUDPHZRUNRID1HZ
  • 6SDWLDOL]HGYHQGLQJQHVLQ0DQKDWWDQDQGKLJKOLJKWHGWKHSHUFHQWDJHRIQHVlevied and paid.

    uncover an unsustainable model1

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  • Obtained and rendered various data sets for spatial analysis and impactful visualizations. 8QFRYHUHGFOHDUIDFWVDERXWZKHUHQHVRFFXUand how much revenue is actually generated from police enforcement.

    Launched a map study to visualize the patchwork of illegal codes that vary by vending type, streets, and times of day.

    expose a complicated model2RESEARCH

  • Packaged in-depth report to illustrate street vendings relevance for New York Citys culture DQGFLW\EXGJHWXQGHURQHXQLHGPHVVDJHPDNHYHQGLQJUXOHVFOHDUDQGH[LEOH

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    Reported and exposed how restrictions are counter productive using infographics, storytelling, and mapping.

    present a clear case

    Used vendors stories to add the personable side of street vending.

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    STORYTELLING + DESIGN

  • FRAGMENTED CITY

    [DQDO\]HGFHOOSKRQHGDWDIURP0H[LFRVlargest cellular provider to identify meaningful storylines and develop animated visualizations WKDWVKRZFDVHYDULHGDSSOLFDWLRQVIRUGDWDDQGLWVSRWHQWLDOLPSDFWRQWKHIXWXUHRIFLWLHV

    FOLHQW Telefonica

  • map mobility patternsInvestigated socioeconomic status and its impact on mobility to improve transportation networks throughout Mexico City.

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    Analyzed Big Data to visually QDUUDWHQHZXWLOLW\DQGpromote its potential value for VPDUWHUFLWLHV

  • Analyzed and compared two boroughs that vary in socioeconomic status. Measured health care coverage to understand how social networks, livelihoods, and city services incentivize travel

    Used geospatial analysis to measure disparities in transportation access and identify mobility patterns. Added new value to existing data by incorporating and analyzing additional data sets that may have an impact on transportation.

    XQFRYHUKLGGHQPHDQLQJV2RESEARCH

  • Created a compelling video narrative about mobility patterns to grab audience attention and highlight big datas ability to improve city services.

    YLVXDOL]HDQGFRPPXQLFDWHLQVLJKWV7UDQVODWHGNH\QGLQJVLQWRYLGHRIRUPDWWRreveal the impact of socioeconomic status on connectivity and distance traveled.

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    STORYTELLING + DESIGN

  • BRAND EXPERIENCE

    3x3 creates integrated brand and service experiences, FRQWH[WXDOL]HGLQXVHUUHVHDUFKDQGEDFNHGE\GDWDDesign is subjective and contingent on cultural phenomena. Our desi