2DA Presentation

Expanding Visions and Building New Strategies for Your Business We can do this together

Who we are

2DA Branding & DesignA brand building company

We transform ideas and businesses into strong brands

What we do

We use knowledge, energy and passion for results

to join our clients on the journey toward the development and expansion of their businesses, products or services.

We help companies to innovate and evolve based on branding strategies

We join forces with the management department to build brands that are both unique within the marketplace and relevant to the staff that fuels the company.

To break barriers and achieve success

We involve ourselves in the business world by guiding, inspiring and expanding the companies’ vision so the essence of the brand is revealed in a surprising way.

Markets and people change constantly. Understanding how they behave and winning them becomes a complex game that doesn’t depend on luck, but on knowledge, intelligence and strategy.

In this unstable and challenging atmosphere, the business managers across all sectors and sizes seek to make smart, precise decisions

The barriers to competition have moved from the physical to the intellectual, and from within the company’s control to ouside it.

(Graphic adapted from Marty Neumier - 2009)

Factories Capital Patents Advertising Brands

Context

Winning is an issue of strategy

Does the staff clearly understand the strategic vision and the business’ mission.How can you then line up both the board of directors’ and the staff team’s vision and motivation?

Context

How can you position your company in such a way as to make it unique

among competitors?

Is it time to expand or solidify your business. But how can you do what your clients and prospects really expect and desire?

A well-built brand:

It is unique among competitors and guarantees its spot in the marketplace today and in the future.When it does not stand out, it becomes weak.

It is about more than just how clients view a business, but about how it makes them feel. It carries meanings, feelings and matters to people.When it is not relevant, it is forgotten.

It reflects and strengthens the company’s culture. It is what guides the staff and makes them agents in fulfilling the business’ mission and vision. When it`s not activated, the company loses purpose and focus.

We believe brand building is the best strategy for business

What we believe

Through brands people want to experience emotions that give meaning to their lives. They are looking for affinity, satisfaction and self-assurance.

We believe the point of view that restrains the relationship patterns of companies/customers to only commercial

and sales venues is outdated. The time has come for managers to invest in building a brand better able to express the business‘core, values and meaning.

Strong brands are built by focusing on people

What we believe

Brands are made by people and for people

Therefore, we have chosen Branding

and Design

What we believe

Branding is our way of thinking and doing. Through Branding, we approach markets, businesses and people in order to build strong brands. We believe this is the way brands come alive, gain personality and become relevant to people. Branding guides the creation and management of the brand while including all the necessary touch points between the company and their clients, both internal and external; this creates a lasting bond between them.

Design makes the brand visible, desirable and unique. It is the engine of emotions, awakening and stimulating desire. Design makes it possible for people to experience the essence of a company, a product and a service.

Where 2DA and our partners come in

Branding and Design Management

Communication

Operation

PublicityPublic RelationsPress Office

SegmentationProduct Development

PrecificationDistribution Channels

Portfolio ManagementHuman ResourcesOrganizational Structuring Finances

Marketing

Our solutions BRAND STRATEGY

Brand Platform

Brand Positioning

Brand Architecture

Experience Chain

BRAND IDENTITY

Naming

Slogan

Visual Identity

Verbal Identity

Package

Editorial

Promotional

Signaling

Ambiance

POS

Web

BRAND IMPLEMENTATION

Internal Alignment

Brand Launch

Impact Assessment

BRAND MANAGEMENT

Consultancy

Solutions

Our Steps

Research Strategy Identity Implementing Management

Process

It can happen!It is our motto and always our answer

Why believe in 2DA

For the past 8 years, we have developed projects for companies across several

sectors: technology, food, tourism, beauty, services, fashion, entertainment, industries, and other segments, helping

managers to start, renew, or enhance their businesses based on brand building.

Our team is composed of innovative strategists, researchers, designers, editors and developers who understand business.

Supported by a partner network in fields like management, marketing, advertising, architecture, and others, we work alongside you aiming for success. Ask our clients.

Portfolio

Logos

Portfolio

Logos

Portfólio

Client OllsSector Health and Beauty

PositioningNamingTagline

LogoVisual Identity

WritingPackage

Promotional

Portfólio



LogoVisual Identity

WritingPackage

Promotional

Portfólio



LogoVisual Identity

WritingPackage

Promotional

Portfolio

Client GCTbioSector Science/Technology

Brand RepositioningBrand Architecture

Logo Visual Identity

GraphicsWriting

WebsiteBrand Lauching

Consultancy

Websitegctbio.com.br


Portfolio




GraphicsWriting


Consultancy


Portfolio




GraphicsWriting


Consultancy

Portfolio

Client Em FormaSector Gym and sports

Brand RepositioningBrand Plataform

TaglineLogo

Visual IdentityWriting

EnvironmentBrand Consulting

Portfolio

Client KyooSector Food

PositioningNaming

LogoVisual Identity

WritingPackage

PromotionalEnvironment

POSWebsite

Brand Consulting

Portfolio

Client KyooSector Food

PositioningNaming

LogoVisual Identity

WritingPackage


POSWebsite

Brand Consulting

Portfolio

Client Oro TelecomSector Telecommunication

PositioningLogo

Visual IdentityWriting

Website

Websiteorotelecom.com.br

Portfolio

Client GSCSector Technology

Corporate BrochureStationary

Products IconsWriting

Direct MailWebsite

Websitegscti.com.br

Websitegscti.com.br

CRMGestão de relacionamento com clientes

BIInteligência corporativa

ERPGestão de informações, setores e processos

Fábrica de SoftwareDesenvolvimento de sistemas personalizados

HCM (RH)Gestão de pessoas

OutsourcingGestão de TI terceirizada

Campus SolutionGestão de universidades

Portfolio

Client GSCSector Technology

Corporate BrochureStationary

Products IconsWriting

Direct MailWebsite

Portfolio

Client SaladaSector Food

Brand ArchitectureProduct Naming

TaglineWriting

PackagePromotional

POS

Portfolio

Client SaladaSector Food

Brand ArchitectureProduct Naming

TaglineWriting

PackagePromotional

POS

Portfolio

Client Let’s GoSector Entretainment

PositioningTagline

LogoVisual Identity

MascotWriting


Store FrontSignage systems and

wayfindingWebsite

Brand Consulting

Websiteletsgofestas.com.br

Portfolio


PositioningTagline

LogoVisual Identity

MascotWriting



wayfindingWebsite

Brand Consulting


Portfolio


PositioningTagline

LogoVisual Identity

MascotWriting



wayfindingWebsite

Brand Consulting


Contact us

Carol GomesDesigner

Daniel GuimarãesDirector/Strategist

César AugustoResearcher/ Strategist

Tell us your company‘s story. Bring out your culture, achievements,

challenges and questions.

Knowing your business is the starting point for us to achieve

success together.

Rua dos Timbiras, 1940 . sl 101731140-061 . LourdesBelo Horizonte . MG

[email protected]

31 3201 0663