Alteryx and Our Journey to IT Market Transparencymarch 23th 2015

2013

IT market in disruption:•Ever increasing pace of technological developments •Traditional IT makes way for “Cloud Computing” and “as-a-Service”

Our ambition:•Bring transparency to the market•Help end users in their search for technology and supplier•Help suppliers reposition their business

As a result:•end users are “lost in the woods”•suppliers struggle to transform their business

The idea

Research IT MarketExtensive and continuous research on the IT market as

foundation for our services

Consultancy services•IT strategy •IT transition•Supplier selection•IT Governance

Consultancy services•IT strategy •IT transition•Supplier selection•IT Governance

Market information•Industry reports•Trends and Statistics•Benchmarks•Company profiles

Services we provide are based on continuous research

“Strategy & Selection in technology”

Objective

Scope

Approach

“Map out the market”

“Dutch IT as-a-Service market”

1. develop evaluation methodology & market model2. public information & desk research3. dynamic research database - flexible visualisation

“Bring transparency to the market”

Our Background

• Experienced Business & IT consultants • Clear ideas on where the IT market is going• Bold ideas on what we want to know• Well structured research approach

• Curious minds• Database “novices”• Excel is “my only friend”

Tijs Huetink

Jeroen Buijsrogge

Initial wish-list

Insight in the marketplace:•which companies are active on the Dutch market?•what do they look like?-general characteristics-services offered-Certification & Compliance

Interactive visualisation:-Explore, learn, refine-Data will grow over time-Content will change over time

Build a flexible database:-Based on current research methodology-Versatile and flexible-Easy to use

Challenges

Collecting the data:•variety of sources and datastructures (Excel, CSV, Web)•amount of data / nr of files•limitations of Excel / SQL

Preparing the data:•joining, blending, filtering, crunching the numbers•control, assess, validate during the process

Controlling our database:•adding new data with different structures•limited knowledge / modest budget•new insights trigger curiousity•input data is key, process is supportive

First results

Alteryx

Display IT suppliers on a map?

•based on Company ZIP codes

•using public available GEO data

•without mashing up the research data•without hours of programming the database

•with control over data and process

my new friend in action (1)

Alteryx

How about?

“Identify the competition geographically”

•based on the same data•in a few steps•with control over data and process

my new friend in action (2)

Alteryx

How about?

“finding your “as a Service” provider nearby”

•based on the same data•in a few steps•with control over data and process

my new friend in action (3)

How Alteryx helps us on our journey

•Extensive “database-building” can be skipped•Connection to diverse pallet of datasources and -types•Control over the process•Ease of use

•Helps us answer questions, along the way

Thanks!