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As part of our ongoing Analytics Educational Series, you'll learn how to integrate and analyze all the data you collect about your customers, enrich it with third party data, and perform predictive analytics to anticipate customer behavior. And, create these Customer Analytics solutions yourself without waiting for data or statistics specialists to get back to you. You will learn how to create analytics that predict outcomes instead of simply reporting past information Seeing the product live is the fastest way to understand what Alteryx can do You can ask any questions of our experts about using the product.
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© 2013 Alteryx, Inc.
Predicting Customer Behavior:Analytics Educational Series
© 2013 Alteryx, Inc.
Today’s Presenters
Bob LaurentDirector of Industry Marketing
Alteryx
Jimmy GarrettSales Engineer
Alteryx
© 2013 Alteryx, Inc.
• Overview: Customer Analytics• Traditional Approaches• Alteryx Enables the Data Artisan
• Alteryx in Action• Application development• Decision Tree Analysis
• Next Steps
• Q&A
Today’s Agenda
© 2013 Alteryx, Inc.
Overview:Customer Analytics
© 2013 Alteryx, Inc.
Customer AnalyticsStarts Key Strategic Decisions
Unify picture across all channels & systems
Improve customer profitability with
sophisticated analytics
Empower decision-makerswith analytic apps
© 2013 Alteryx, Inc.
The Traditional Way to SeekCustomer Insight is Broken
Large IT Data Project
Multiple Tools Lots of Time
Fail
© 2013 Alteryx, Inc.
© 2013 Alteryx, Inc.
How Are They Solving this Challenge?
Data Artisan
Capabilities of Data Scientist that Drive Largest Value Today
Marketing orCustomer Analyst
© 2013 Alteryx, Inc.
Alteryx is:
• Both our company and our product
• A Windows-based software platform
• Installed on a desktop or server
• Used by data artisans closest to the problem and their data
• Used by other line-of-business users via applications published to the cloud
• Trusted by 250+ customers and 200,000+ users, including the Fortune 500
• Leading the Consumerization of Big Data Analytics
© 2013 Alteryx, Inc.
Create applicationswith predictive
analyticsand a unique spatial
perspective
Ana
lyze
Enrich
Packaged Market &
Customer Data
Utilize and integrate anydisparate data
source
Inte
gra
te
All Relevant Data
Consumerize the use of sophisticated
analyticsby enabling the key
decision makers
Sha
re
The Alteryx Solution
© 2013 Alteryx, Inc.
Step #1:Enriching Customer Data
© 2013 Alteryx, Inc.
Step #1: Enriching Customer Data
Customers
Loyalty CardHolders
© 2013 Alteryx, Inc.
Step #2:Providing Spatial Relevance
© 2013 Alteryx, Inc.
Step #2: Providing Spatial Relevance
StoreLocations
Results from Step #1
© 2013 Alteryx, Inc.
Step #3:Determining your Best Customers
© 2013 Alteryx, Inc.
Step #3: Determining your Best Customers
Results from Step #2
© 2013 Alteryx, Inc.
Step #4:Summarizing Results Effectively
© 2013 Alteryx, Inc.
Step #4: Summarizing Results Effectively
Results from Step #3
© 2013 Alteryx, Inc.
Customer Analytics Application:
Decision Tree Analysis
© 2013 Alteryx, Inc.
Next Steps
Visit the AlteryxAnalytics Gallerygallery.alteryx.com
Download theDesigner Desktop
www.alteryx.com
© 2013 Alteryx, Inc.
• Consumer Analytics• Predictive Analytics• Strategic Analytics• Big Data Analytics• Big Data Analysis• Humanizing Big Data• Strategic Analytics• Data Scientist• Data Artisan• Data Analyst• Big Data Gap• Unstructured data• Analytics Platform• Unstructured Data
• Alteryx• Bob Laurent• Jimmy Garrett• Alteryx Analytics Gallery• Alteryx Inspire
Key Terms
