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© Copyright 2016 Gigya, Inc.
Identifying your Customer
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Today’s Agenda• Trends in Identity• Gigya Approach to Customer Identity Management
• Connect• Collect• Convert
• Integrating Customer Data• With Marketing Apps• With Other Systems
• Q&A
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Identity Trend #1: Consumers want personalization and
customization
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Offline era = Intimate
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PC era = Customization and Personalization
• Email Personalization
• Website and Mobile App Personalization and Customization
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Identity Trend #2: Users are demanding a trusted
experience where they control their information
(Privacy and Compliance)
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No Control
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User Control – Profile Center/Preference Management
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Compliance
• Social Provider’s ‘Terms of Service’ (TOS)
• Government Regulation
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Identity Trend #3: Global security & regulatory environment
demands business investment
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Data breach OR Lack of Security
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Takeaways
Security
Customer Experience
Omni Channel Customer Experience
Access Management
Personalization & Customization
Data Security
Privacy Compliance
Regulatory Compliance Preference Management
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Today’s Agenda• Trends in Identity• Gigya Approach to Customer Identity Management
• Connect• Collect• Convert
• Integrating Customer Data• With Marketing Apps• With Other Systems
• Q&A
14© Copyright 2016 Gigya, Inc.
Customer Identity Management PlatformTurn unknown users into known, loyal
customers
1.1BIdentities
700+
customers 46
Countries15B
API Calls / Month
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700 Global Enterprise CustomersMedia &
Entertainment Consumer Products Ecommerce Travel & Leisure
Education / Non-Profit Communications & Infrastructure Financial Services Healthcare
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Gigya: Customer Identity Management Platform
Registration-as-a-Service Profile Management Customer Insights
CONNECT COLLECT CONVERT
Social Login Regulation & Compliance Identity Access
Engagement & Loyalty Hygiene & Governance Identity Exchange Marketplace
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Connect: Registration-as-a-Service & Social Login
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Collect: Identity Profile Management
Identity Storage Highlights: Unstructured Identity Data Storage Identity & Account Linking Terms of Service Management Privacy Regulation Compliance Access Rules & Permissions
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DemographicsConvert: Report and Segment
20© Copyright 2016 Gigya, Inc.
Convert: Exchange with Other Applications
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Today’s Agenda• Trends in Identity• Gigya Approach to Customer Identity Management
• Connect• Collect• Convert
• Integrating Customer Data• With Marketing Apps• With Other Systems
• Q&A
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Data Integration with Business Applications
Email Marketing
Data Management &
Ad ServingContent
ManagementSMS & PushNotifications
Recommendation & PersonalizationWeb Analytics
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Batch Data Exchange (Salesforce Marketing Cloud)Profile
Management ETL Service
Data Mapping Export Format Encryption File Names Exception Notification Compression Scheduling Transport
Filters:New / Updated Accounts
Other filter criteria
External Systems Email Service Provider Campaign Management
System Data Warehouse CRM DMP
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Gigya Integration – Web Analytics - Google AnalyticsWeb
AnalyticsClient App – On Page
LoadGigya
User Object
Relevant User Data (e.g. UID, Gender, Age, Relationship Status, Country, Likes)
Enhanced Analytics
Page loads Gigya JS, calls getAccountInfo()
Gigya responds with User Object
1
2
3
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Gigya Integration – Advertising Platforms - DoubleClickExternal
Advertising Platform
Client App – On Page Load
Gigya
User Object
Real-time decision
Page loads Gigya JS, calls getAccountInfo()
Advert Delivered
Gigya responds with User Object
Enhanced Analytics
1
2
3Relevant User Data (e.g. Gender, Age, Relationship Status, Country, Likes)
4
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Business Objectives
• Improve User Engagement and Retention
• Increase User Acquisition and Data Quality
The Solution
• Gigya’s RaaS and Social Login option
• Gigya’s Engagement Modules
The Results
• 8x Increase in User Acquisition and Data Capture
• 20-25% Forecasted Increase in Ads Revenue
• 12 Months Saved in Development Time
NewsLifeMedia Case Study
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Integrated authentication on vending machines and grew user base
120% increase in daily logins
48% increase in new registrations
Customer Spotlight: Nutricia-Danone
120%
48%
© Copyright 2016 Gigya, Inc.
Q & A
