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Pakistan Print Media Industry Yearly Report 2016
Analysis: Mediatrack PakistanDuration: 1st January, 2016 – 15th December 2016
About the Report: This report doesn’t includes classified ads, Job opportunities, Tender, Condolence, and Notices. Mediatrack monitor the data from all major Publications of Karachi, Lahore, Islamabad Hyderabad, Multan, Peshawar and Quetta regions.
For Magazines and Digest all type of advertisement monitored. 50+ Weekly, Monthly Bio Monthly Magazines and Digest monitor for this study.
Analysis are based on Publications and Magazines spending combine. Sunday Magazines of Publications are merged with Publications.
About Mediatrack:Mediatrack is Brand of the year awarded ISO 9001 certified company imaged in TV, FM, Print and Out of home media monitoring for Pakistan and Afghanistan.
About the Report
Data Source: Media Track Pakistan
Total spent on Pakistan Print media industry in 2016 was PKR 20.09 Billion (publications only).
PKR 0.44 Billion Spent on Weekly and Monthly Magazines.
Construction Category is top most spending category in Print media followed by Institute and Bank.
Government is one of the biggest spender on Print media.
Treet Corporation was the biggest Advertiser from private sector.
Print Media ReportData Statistics
CONSTRUCTION
INSTITUTES
GOVT OF PUNJAB
FEDERAL GOVERNMENTBANKS
GOVT OF SINDH
GARMENTS/LAWNS
HOSPITALS
MOBILE PHONE OPERATORSNGOS
GKPKRAZORS
MEDICINE
PETROL/LUBRICANTS
BEAUTY PRODUCTS
INSURANCE
UPS/BATERIES/GENERATORS/WIRES
FINANCIALS SERVICES
AIRLINES
HOTELS/RESTAURANTS
14.3%13.6%
9.9% 9.2%8.6%
4.6%
1.9% 1.7% 1.3% 1.2% 1.2% 1.2% 1.2% 1.2% 1.1% 1.0% 1.0% 0.9% 0.9% 0.9%
TOP 20 CATEGORIES % Share of Spent
GOVTOF PAKISTAN
GOVT OF PUNJAB
GOVT OF SINDH
TREET CORPORATION DHA
BAHRIA TOWN
MCB Bank
GOVTOF KPK HBL UBL
BANK AL HABIB
UNILEVER PAKISTAN LTD
ASF FOUNDATIONLASANI
CITY DISTRICT GOVERNMENT LAHORE
PUNJAB GROUP OF COLLEGE
ALLIED BANK LTD
METRO CASH & CARRY PAKISTAN
STAR MARKETING
NATIONAL BANK OF PAKISTAN
9.8%
8.6%
4.3%
2.5%1.7% 1.7% 1.4% 1.2% 1.0% 0.8% 0.6% 0.6% 0.6% 0.6% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5%
TOP 20 ADVERTISERS % Share of Spent
GOVT OF PUNJAB
GOVT OF PAKISTAN
BAHRIA TOWN
GOVT OF SINDH
MCB Bank
MINISTRY OF HEALTH PUNJABNADRA HBL
UBL
FEDERAL BOARD OF REVENUE
AGRICULTURAL DEPARMENT OF PUNJAB
MINISTRY OF INTERRIOR PUNJAB
SABA SOAPS
ASF HOUSING SCHEME KARACHI
DEFENCE HOUSING AUTHORITY
METRO CASH CARRY
DEFENCE RAYA GOLF RESORT
HIGHER EDUCATION COMMISSION
PAKISTAN PEOPLES PARTY
NEW JUBILEE INSURANCE
3.0%
2.4%
1.6%1.3% 1.3% 1.3%
0.9%0.8% 0.7% 0.7% 0.7% 0.7% 0.6% 0.6% 0.6% 0.5% 0.5% 0.5% 0.5% 0.5%
TOP 20 BRANDS % Share of Spent
JANG EXPRESS NAWA-E-WAQT DUNYA KHABRAIN NAI BAAT AUSAF KAWISH MASHRIQ DAILY PAKISTAN OTHERS
39%
15%12%
9%7%
4% 3% 2% 1% 1%
7%
OTHERS
TOP 10 URDU PUBLICATIONS % Share of spent
DAILY DAWN THE NEWS EXPRESS TRIBUNE BUSINESS RECORDER
DAILY TIMES THE NATION PAKISTAN TODAY PAKISTAN OBSERVER
34%
23%
11% 11% 10%
5%4% 3%
TOP 10 ENGLISH PUBLICATIONS % Share of spent
Back Page21% Back
Inside3%Central Spread
1%
Front Page27%
Front Inside12%
Inside36%
PAGE AD TYPE ANALYSIS% Share of spent
Is-lam-abad22%
Multan5%
Quetta 3%
Pe-shawar
2%Hy-der-abad1%
Karachi 35%
Lahore 32%
REGION WISE ANALYSIS % Share of spent
English Pub-lication
36%
Urdu Publi-cation64%
ENGLISH VS URDU PUBLICATION% Share of spent
Monthly Trend% Share of spent
Jan - Dec 2016
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
7%
8% 8% 8%
10%9%
8%
11%
8% 8%7% 7%
Analysis based on Magazines
Top MagazinesIn the year 2016
AKHBAR-E-JEHAN
FAMILY MAGAZINE
HERALD MAGAZINE
SHE MAGAZINE
WOMENS OWN
MAG MAGAZINE
DALDA KA DASTERKHUAN
BAWARCHI KHANA
MASALA TV FOOD MAG
HELLO PAKISTAN MAGAZINE
30%
10%8%
6% 6% 5% 5% 5% 4% 4%
Publications vs Magazines/DigestBased on % Spent
Publication98%
Magazine/Digest
2%
For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:[email protected]
Mr. Arshad [email protected] Phone: +9221-34289818-9
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