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Print MediaMonthly Report August 2015
Analysis: MediaTrack
About the Report: This report doesn’t includes classified ads, Job opportunities, Tender and Notices.
For Magazines and Digest all type of advertisement monitored. 50+ Weekly / Monthly Magazines and Digest monitor for this study.
To get the better understanding of Brand spending analysis are made separately from Publications and Magazines.
About Mediatrack:Mediatrack monitor the data from all major Publications of Karachi, Lahore, Islamabad Hyderabad & Multan regions.
About the Report
TOP 20 BRANDSNewspapers
% Share of spent
EDEN LIFE ISLAMABAD
FAZAIA HOUSING SCHEME
BAHRIA TOWN NAWABSHAH
COMMONERS SKY GARDENS
MINISTRY OF WATER & POWER
GOVERNMENT OF PAKISTAN
ROYAL ORCHARD MULTAN
DHA BAHAWALPUR
EMIRATES AIRLINE
HBL PLATINUM CREDIT CARD
OMEGA MALL KARACHI
SAFA GOLD MALL
METRO CASH CARRY
FEDERAL BOARD OF REVENUE
DHA OASIS KARACHI
THE CITY SCHOOL
BEACONHOUSE SCHOOL
UNIVERSITY OF SARGODHA
THE EDUCATORS
HOME DEPARTMENT PUNJAB
4%
4%
3%
2%
2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
TOP 20 ADVERTISERSNewspapers
% Share of spent
GOVERNMENT OF PAKISTAN
EDEN BUILDERS
BAHRIA TOWN
GOVERNMENT OF PUNJAB
ZAAMIN GROUP
DEFENCE HOUSING AUTHORITY
COMMONERS SKY GARDENS
HABIB BANK LTD
TREET CORPORATION LTD
HABIB RAFIQ PVT LTD
GOVERNMENT OF SINDH
EMIRATES AIRLINE
CALTEX PAKISTAN LTD
BEACONHOUSE SCHOOL
THE CITY SCHOOL
SONERI BUILDERS & DEVELOPERS
SAFA GOLD DEVELOPERS
METRO CASH & CARRY PAKISTAN
BANK AL HABIB
MUSLIM COMMERCIAL BANK
6%
4%4% 4% 4%
2% 2%2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
TOP 20 CATEGORIESNewspapers
% Share of spent
CONSTRUCTION COMPANIES
INSTITUTESBANKS
FEDERAL GOVERNMENT
GOVT OF PUNJAB
AIRLINES
PETROL/LUBRICANTS
GOVT OF SIND
GARMENTS/FEBRICS/LAWNS
INVESTMENT COMPANIES / SAVING CENTRES
CHAIN STORES
MEDICINE
HOTELS/MOTELS/RESTAURANTSRAZERS
CHARITY ORGANISATIONS/WALFARE SERVICES
INTERNET SERVICE
MOBILE PHONE OPERATORS
SHOES & SANDLES
BISCUITS
GOVT OF KHYBER PAKHTUNKHWA
26%
22%
9%7%
3% 3% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
TOP 10 PUBLICATIONS % Share of spent
JANGDAWN
EXPRESSTHE NEWS
NAWA-E-WAQTDUNYA
BUSINESS RECORDERKHABRAIN
DAILY TIMES
THE NATION
24%
14%13%
12%
7%6%
4% 4% 3%2%
TOP 10 URDU PUBLICATIONS % Share of spent
JANGEXPRESS
NAWA-E-WAQTDUNYA
KHABRAINNAI BAAT
KAWISHAUSAF
UMMATMASHRIQ
41%
17%
12%10%
6%3% 2% 2% 2% 1%
TOP 10 ENGLISH PUBLICATIONS % Share of spent
DAWNTHE NEWS
BUSINESS RECORDEREXPRESS
DAILY TIMES
THE NATION
PAKISTAN OBSERVER
PAKISTAN TODAY
35%
29%
11%8% 8%
5%3% 2%
PAGE WISE ANALYSISNewspapers
% Share of spent
BACK COVER16%
BACK INSIDE1.47%
CEN-TRAL
SPREAD0.53%
FRONT COVER23%
FRONT INSIDE
8%GET FOLD
0%
INSIDE51%
CITY WISE SHARENewspapers
% Share of spent
Hyderabad1%
Islamabad26%
Karachi38%
Lahore34%
PUBLICATIONS vs MAGAZINES% Share of spent
Mag4%
Publications96%
Magazine Analysis includes: Bio Monthly, Monthly & Weekly Magazines and digests. Sunday Magazines of Publications are merge
with Publications
WEEKLY TRENDNewspaper
% Share of spent
Saturday Sunday Monday Tuesday Wednesday Thursday Friday -
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
700,000,000
For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:[email protected]
Mr. Arshad [email protected] Phone: +9221-34289818-9
THE END
