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1© 2015 Refract Consulting
PREMIX VENDING MARKET IN INDIAKEY TRENDS
Tea/Coffee Premix Vending market is estimated around INR 3,000 crore in 2014
Premix market is expected to grow at a rate of 30% per annum
Nestle and HUL [Lipton] are market leaders by virtue of their installed base
Café Coffee Day and Yours are targeting the market aggressively to increase their penetration
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Other Prepared Beverages include soups , malted drinks, etc.
33%
27%
14%
7%
19%
Nestle HUL Café Coffee Day F&H Amazon Others
TEA/COFFEE PREMIX VENDING MARKET
3,000 CRORE, 2014
70%
25%
5%Tea Coffee
Others
60%
34%
6%
CAGR: 30% 3,900 CRORE (e), 2015
MARKET SHARE OF KEY PLAYERS MOST PREFERRED FLAVORSLemon
Elaichi
Masala
Kesar
