Plan for Mobile Site

Sophie Latour, Hanae Bardiaux & Alexis Robelin

MBA2B – CMH – 10/04/14

Who is the audience?What do we want them to do?

• People between 25 and 50 years old• International tourist• New generation C

• If it esay to use we can reach more potential client• Find the hotel attractive

What elements will be essential for the mobile experience

• The description of diferent services

• Pictures

• Prices

• Interactivity

• Possibility to book a room directly

• Contact information

Screenshot of mobile site

How is your new mobile different -better than the original?

• Our version is easier to read and more attractive through a mobiel device

• The text is simplified, there is only essential information so the potential client are not bored with reading

• There are lots of pictures

Why did you choose the specific elements to include – exclude?

• We used more pictures of the hotel in order to attract the guests

• We point out the facebook page where the users can find more informations

• We deleted a lot of text avoiding the clients to be bored

Did you feel you have successfully created an excellent mobile

experience?

• Yes we feel that we have successfully createdan excellent mobile experience because of the added pictures.