Make Your March Madness A Slam Dunk

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What You’ll Get From This Session

How to join the March Madness conversation

Leverage the event to drive higher conversions

Make the most of your email list through social influence

We’ll also send the recorded webinar

mailto:[email protected]

Enterprise Behavioral Automation

ECOMMERCE

ENTERPRISE CLIENT RETENTION

RATE > 97%

Trusted By Global Leaders

PUBLISHERS

B2B

With strong tech teams

Listen. Inform. Engage.



About Us

We have worked with over 135 brands across the commercial and

nonprofit space helping them understand their customers and boost

engagement.

About Us


HOW TO TURN

MARCH MADNESS

INTO CONVERSION

MADNESS

Treat March Madness Like A

Holiday

PLAN, PROMOTE AND PROFITIZE

• March Madness goes beyond sports and college kids. Everyone’s talking about it. You want to join that conversation. (Note: It’s the 2nd highest viewed sport event of the year, 2nd to super bowl)

• Bracket pools transcend sports enthusiasts An estimated 50 MM Americans filled out brackets for last year’s tournament over 15% of the US population

• e-Commerce typically sucks during this time, it’s a chance to increase visitors and engagement in a time that would otherwise be flat.

March Madness Tournament Key

Dates

March 2015

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4 5 6 7

8

9 10 11 12 13 14

15

16 17Opening Round

18Opening Round

19Opening Round

20Opening Round

21 Opening Round

22Opening Round

23 24 25 26Sweet 16 & Elite 8

27Sweet 16 & Elite 8



30 31

April 2015

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1

2 3

4Final Four

5

6Championship Game

7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22

23 24 25

26 27 28 29 30

March Madness Tournament Key

Dates

PUBLISHER

STRATEGY

Create Your Own Bracket

CAPTURE THE BUZZ & REPURPOSE EVERGREEN CONTENT

• Create a branded bracket of the top 64 subjects of interest on your site and pit them head to head (best look, best gadget, tastiest dish, etc.)

• Encourage your user base to vote on their favorites and encourage sharing their vote via social media. Promote this through all of your core marketing channels (email, social, etc.)

• For each entrant, aggregate and display all related content to encourage longer sessions. More page views = more ad $$

Welcome Mat with Email

Capture

“UNLOCK ACCESS” TO YOUR MARCH MADNESS TOURNAMENT

• Ask people to opt-in to email if they are already on your list. You’ll get better value out of the visit and more visits down the road. Once they have opted in, no need to ask again.

• Partner with other publishers and create a lifestyle guide or offer a sweeps as additional incentive

• Email frequently throughout the tournament with updates about winners and encourage more votes

• Create urgency. Use countdown timers on a round per round basis around voting

At the Bare Minimum, Offer a Branded

Bracket

FOR YOUR AUDIENCE TO DOWNLOAD AND PRINT FOR OFFICE POOLS• Put your brand’s logo on a bracket and let your users download it off of your site to

print out for their office pools

• This costs nothing and will increase your brand awareness

BRANDS AND

E-COMMERCE

STRATEGIES

Tiered Tournament of Deals

TIER YOUR OFFERS INTO 3 DIFFERENT “ROUNDS” BASED ON CART TOTAL• Everyone gets the same basic sitewide offer. As users add more items to cart,

they progress to the next round of discount

• This strategy simultaneously improves your conversion rate and raises AOV & maximize revenue

• All messaging should be leveraging the tournament lingo

“Get Access” To the Tournament

“UNLOCK” THE MARCH MADNESS TOURNAMENT OF DEALS

• Create exclusivity to the tournament by asking people to opt-in to email even if they aren’t already on your list. Get high opt-in rates and better value out of the visit regardless of purchase in that session

• Email frequently throughout the tournament with doorbusters, especially when a new round starts to re-engage your core list & recent acquisitions

• Create urgency. Use countdown timers on a round per round basis

Gamify Your Site Experience

WHO DOESN’T LOVE A GOOD SCAVENGER HUNT?

• Create a bracket of products competing for the best offer. This is a great way to clear out your leftover Q4 inventory

• Make your customers’ shopping experience fun through games. Create scavenger hunts that unlock mystery deals throughout the site (Tips: Find the school: hide 64 codes around the site--in product descriptions, names, images, etc)

• Gets visitors to look at a lot of pages, including products they would have skipped otherwise. Also incentivizes returning visits.



Engage with March Madness Mentions

Send automated offers encouraging people to vote on your bracket.

1.Send Emails2.Tweet / DM3.Mailers




@johndman

Cant believe #marchmadness is right around the corner!

@WapostHey John, vote on our bracket

http://wapo.st/1Ln1knj! #marchmadness

John, vote on our bracket and share with your friends

www.wapost/marchmadness

Dear John,The WaPost covers your favorite

stories like March Madness. Subscribe by April 8 and get 50% off.




Send Triggered Calls to Action

Send automated emails or direct messages asking

people to:

Vote on bracket

Sign up for “tournament of deals”

Join scavenger hunt

Share hot new article




Start with your CRM.

EmailList

See what they’re saying on social.

Enterprise Listening

Automate email & social marketing.

RealtimeTargeting

Match to 100+ social networks.

Social Match




Influencer Identification

You have advocates within your list with reach and following.

Identify them, know how to resonate with them, and enlist

them in a campaign to put their audiences to work

for you.

4,153,750audience reached

4,153,750audience reached

2,039site visits

2,039site visits

550 mentions

67With Twitter followerCount over 5,000

67With Twitter followerCount over 5,000

86With Klout scoreOver 50 points

86With Klout scoreOver 50 points




Influencer Identification

Would you miss tech evangelist Guy

Kawasaki signing up for your list?

He has 14M Twitter followers... and Tweets about March Madness.




Roz LemieuxCEO & Co-Founder

[email protected]

@rozlem

Whit RotheOperations Manager

[email protected]

@WKRothe

Enterprise Behavioral Automation


Data & Analytics

Make Your March Madness A Slam Dunk