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Talk at Chief Learning Officer Symposium, San Diego 2008
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1. Natural Learning2. Network Effects3. Management
Innovation4. Slam-Dunk ROI
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Learning is natural
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austin 1, 2, 3
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66
77
88
LearningNaturalSocialSpontaneousInformalUnboundedAdaptiveFunSelf-service
10
20%
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Learnscape Architecture
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NODES In the beginning...
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NODES CONNECT Connections create value
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HIERARCHIES Knowledge is power
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Connections reach out Connections erode scarcity
Now
Faster, faster, faster
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Information Glut
Connections hop the walls between disciplines. Everyone is forced to become a generalist.
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Connections hop the walls between disciplines.
Everyone is forced to become a genera Volatility
0
5
10
15
20
1950s 1960s 1970s 1980s 1990s 2000s
Days per Year the S&P 500 Gained or Lost >3% in Value
Market ValueS&P 500
19991982
Intangibles
Tangibles
Value migrates to intangibles
(Nodes)
(Connections)
Relationships
Stuff
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United States GNP Personal Consumption
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1947 2007
Services
Data: Moody’s www.freelunch.com
Business migrates to services
Goods
2623
Value distribution: BEFORE
Most value here
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The Post-network Tail
Source of innovation
Value distribution: AFTER
Most value here
Shorter
Longer
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The Post-network Tail
Source of innovation
The Long Tail
Peer-to-peerCrowd sourcingOpen softwareUser-driven innovationViral marketing
FolksonomyeBayCraig’s List
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PHASE CHANGEToday’s uneasy transition
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At work:
At home:
Learnscape
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Don’t think one node at a time.
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Wiki T. Rowe Price
Project History
recurring tax questions
set up FAQ & blog
rapid look-ups
Annual Value
1,500 temp workers
2 minutes/call
$3,000,000
+ better customer service
Annual Value
20,000 active users
x 30 minutes/week saved
200 person-years
Project History
3 years old
free software
1,000,000+ page views
Intelpedia
Blog + RSS CGI Systems
Professionals learn more from one another than they will ever learn from outsiders.
Annual Value
4,000 active users
x 30 minutes/week saved
+100,000 billable hours
Project History
communities of practice
consolidated research
redundancy slashed
CGI
Community
Annual Value
1,000,000+ active users
most queries answered by non-employees
incalculable
Project History
communities of practice
answer customer inquiries
network, blogs, tech library, wikis
SAP Developer Network
+ faster, more accurate responses
6152
6254
jaycross.com
