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INDONESIA MOBILE AND INTERNET SURVEY 2015Key Findings
Survey 1500 respondents in 6 big cities in Indonesia
Prepared by:
Alvara Strategic Research
November 2015
www.alvara-strategic.com
4.6
52.8
28.5
10.6
3.52.6
50.5
33.5
10.4
3.1
< 1 Hour 1 - 3 Hours 4 - 6 Hours 7 - 10 Hours > 10 Hours
2014 2015
Light Users
Medium Users
Heavy Users
Addicted Users
0.6 2.4
12.0
20.7
25.0
31.3 31.7
24.3 26.6
54.5
21.9
5.7 0.2
4.3
20.6
27.6 26.4
33.2 36.8
31.5
37.5
49.8
23.5
4.5
02.00 -04.00
04.00 -06.00
06.00 -08.00
08.00 -10.00
10.00 -12.00
12.00 -14.00
14.00 -16.00
16.00 -18.00
18.00 -20.00
20.00 -22.00
22.00 -24.00
24.00 -02.00
2014 2015
Internet consumption in Indonesia is increasing in 2015
TIME IN ACCESSING INTERNETTIME DURATION IN ACCESSING INTERNET IN ONE DAY
TIME IN ACCESSING INTERNET IN ONE DAY
Most of internet users are access internet 1 – 6 hours in one day In 2015, 13,5% Indonesia internet users are addicted users
Access internet frequency in 2015 higher than 2014 The peak hour of internet access is 20.00 – 22.00
2
2.5
5.0
2.5
17
.5
7.5
30
.0
15
.0
20
.0
10
.1
17
.2
12
.8
17
.4
16
.1
11
.8
10
.5
4.1
14
.4
18
.4
10
.3
18
.2
17
.6
8.3
10
.5
2.4
15
.3
22
.2
15
.3
15
.8
15
.3
7.4
6.4
2.5
15 - 19 Y .O 2 0 - 24 Y .O 25 - 29 Y .O 30 - 34 Y .O 35 - 39 Y .O 40 - 44 Y .O 45 - 49 Y .O 50 - 54 Y .O
Light User Medium User Heavy User Addicted User
INTERNET USERS POFILE BY AGE
Addicted users are dominated by internet users aged 15 24 years old, meanwhile light users are dominated by internet users aged 45 – 54 years old
Younger age are more frequent in accessing internet than older
Internet consumption is higher among younger internet users
3
17.5
22.9
41.343.3
37.5
26.7
35.4
28.6
12.5
27.329.8
33.5
10.0
17.3
32.2
27.1
5.0
18.1
29.127.6
25.0
18.0
9.5
13.8
5.0
8.0
12.5 13.3
Light User Medium User Heavy User Addicted User
Music/Movies Economy
Addicted users like to talk related music/movies and sport
INTERESTED TOPIC TO DISCUSS
4
92
.5
90
.9
75
.4
67
.5
60
.1
59
44
.1
39
.3
38
.6
15
.2
15
13
9.6
6.2
5.4
4.4
92
.9
92
.9
87
.8
54
.5
69
.1
58
.4
33
.8 42
.0
36
.7
12
.8 22
.1
11
.1
4.4 9
.7
4.6
4.6
SO
CIA
L N
ET
WO
RK
ING
BR
OW
SIN
G
CH
AT
TIN
G/M
ES
SA
GIN
G
NE
WS
DO
WN
LO
AD
MU
SIC
EM
AIL
GA
ME
ON
LIN
E
VID
EO
ST
RE
AM
ING
HE
AL
TH
IN
FO
RM
AT
ION
INT
ER
NE
T B
AN
KIN
G
WA
TC
HIN
G S
PO
RT
/MO
VIE
S
PU
BL
IC S
ER
VIC
E
INF
OR
MA
TIO
N
E-C
OM
ME
RC
E
RA
DIO
/TV
ST
RE
AM
ING
VO
IP/I
NT
ER
NE
T T
EL
EP
HO
N
2014 2015
The usage of messaging, download, internet banking, and e-commerce are increasing significantly in 2015
THE USAGE OF INTERNET
5
Addicted and heavy users has more activities in accessing internet 6
4.1
59
.0
51
.3
33
.3 41
.0
33
.3
35
.9
25
.6
17
.9
5.1
2.6
2.6
0.0 2.6
0.0
0.0
0.0
90
.2
90
.8
85
.2
64
.0
57
.1
50
.6
41
.5
35
.1
25
.8
21
.0
10
.7
8.9
5.1
4.3 5.0
3.3
1.2
96
.4
97
.6
91
.9
73
.3
61
.5
62
.5
41
.7
36
.8
39
.1
23
.3
14
.8
11
.3
14
.2
5.3
4.7 6.1
4.0
10
0.0
95
.1
94
.6
84
.7
59
.1
53
.7
45
.8
44
.8 53
.2
26
.6
17
.2
20
.2
17
.2
4.4
3.4 5.4 5.9
BR
OW
SIN
G
SO
CIA
L N
ET
WO
RK
ME
SS
AG
ING
DO
WN
LO
AD
MU
SIC
NE
WS
GA
ME
ON
LIN
E
VID
EO
ST
RE
AM
ING
EM
AIL
INT
ER
NE
T B
AN
KIN
G
HE
AL
TH
IN
FO
RM
AT
ION
WA
TC
HIN
G S
PO
RT
/MO
VIE
S
E-C
OM
ME
RC
E
RA
DIO
/TV
ST
RE
AM
ING
VO
IP/T
EL
EP
ON
IN
TE
RN
ET
/SK
YP
E
PU
BL
IC I
NF
OR
MA
TIO
N
EB
OO
K/E
-RE
AD
ER
Light User Medium User Heavy User Addicted User
THE USAGE OF INTERNET BY INTERNET USERS CATEGORY
In average, light users are doing 3,79 activities, medium users 6,01 activities, heavy users 6,86 activities, and addicted users 7,34 activities in internet
6
97
.6
47
.3
1.0 4
.2
1.7
1.3 3.2
96
.9
43
.8
7.5
4.1
2.8
2.3
1.3
F A C E B O O K T W I T T E R I N S T A G R A M M Y S P A C E P A T H L I N K E D I N F L I C K R
2014 2015
28.4
27.2
14.4
8.8
7.2
More FriendConnected
Update Information
Easy to Access
Follow Trend
Faster Loading
37.5
18.8
16.6
12.5
8.3
Upload Photo
Watching Video
More FriendConnected
Follow Trend
Attractive
32.6
21.7
17.5
10.1
8.3
More FriendConnected
Searching OldFriend
Easy To Access
Easy toCommunicate
MaintainRelationship
Users of Facebook are stable, meanwhile Instagram users are increasing very high in 2015
THE USAGE OF SOCIAL MEDIA
REASON TO JOINT
7
87
.2
41
.0
2.6
0.0
97
.0
33
.7
3.1
3.1
1.7
1.4
0.9
98
.0
49
.4
11
.1
3.8
3.6
2.6
1.2
95
.6
68
.5
16
.7
9.4
5.4
4.9
3.4
Facebook Twitter Instagram Myspace Path Linkedln Flickr
Light User Medium User Heavy User Addicted User
THE USAGE OF SOCIAL MEDIA BY INTERNET USERS CATEGORY
Facebook is leading in all internet users category, meanwhile Twitter is highest in addicted users
8
92.3
65.1
47.6
23.6
7.7
34.9
52.4
76.4
Light User Medium User Heavy User Addicted User
No Yes
74.1
61.3
55.6
51.9
42.9
84.9
65.7
60.8
58.9
57.0
85.2
69.0
61.9
59.4
47.1
Price
Product Feature
Promotion Program
Sales Point
Customer Review
Medium User Heavy User Addicted User
PRODUCT INFORMATION SEARCHING IN INTERNET
For addicted and heavy users, internet is the primary source of information regarding products and services
Do you searching information related to products and services?
What the kind information do you search?
9
60.7
14.6
10.3 10.6
5.83.4 3.4 3.4
6.6
58.5
19.715.9
10.1
4.0 3.8 3.6 3.4 3.4
Clothes Handphone/Smartphone
Travel Ticket/Concert
Computer/Notebook
Book Software Motorcycle HouseholdAppliances
Electronics
2014 2015
Clothes is still the most frequently purchased product via internet in 2015
PRODUCT PURCHASED VIA INTERNET
10
75
.6
41
.4
3.7
1.9
0.8
74
.8
38
.2
9.9
1.5 2.2
ACCOUNT TRANSFER
COD CREDIT CARD
REKBER PAYPAL
2014 2015
52.9
37.0
25.1
13.2
Online Store Forum andMarket Place
Social Media Messengger App
ONLINE SHOP USAGE
Most of internet users buy products through online stores and online forum/marketplace, and most of them using account transfer for payment
The Usage of credit card is increasing significantly in 2015
11
ABOUT ALVARA STRATEGIC RESEARCH
12
Inspired by the first alphabet of Greek and also one of the sacred symbol in research, ALVARA is always striving to be THE MOST ADVANCE in developing research with MEASURED and TESTED validity.
ALVARA also has a meaning of fairy elf, and thus ALVARA will always deliver INSPIRING INSIGHTS to your company and institution as the guidance in decision making
ALVARA is supported by professional individuals who have MORE THAN 10 YEARS EXPERIENCE in research industry, both SOCIAL, MARKETING, AND MEDIA research in various companies and institutions
ALVARA is an Indonesia research institution which always puts accuracy and insight as the first priority for the decision makers in any companies and institutions.
ALVARA PHILOSOPHIES
13
[IB]³ MEASUREMENT
[IB]³ Measurement is the most advanced and holistic approach to measure brand and product performance in consumers’ point of views
SERVICE QUALITY MONITORING
Brand Equity Model is measure brand equity based on three indicators: brand knowledge, brand image, and brand engagement
BRAND EQUITY MODEL
Service Quality Monitoring is measure and monitor service quality delivery to customer for service improvement
ALVARA SIGNATURE PRODUCT AND SERVICES
Our Research product should help companies to understand its customers and market, and also to evaluate their brand and service
UAI Research, Segmentation Research, Potential Market Estimation, Consumer Habit and Behavior Research, Pre and Post Ads Evaluation, Product and Concept Test, Product Acceptance Research, Product Portfolio Research
OTHERS PRODUCTS
DeepRich
Research Findings
Research Method-
ology
Ethnographic Research
Conventional Qualitative Research
Quantitative ResearchBroad, Measurable
Quantitative Research:— Survey (Face-to-face, Phone, Mail,
Internet)— MAPI (Mobile Assisted Personal
Interview)— Mystery Shopping— Car Clinic— CATI
Ethnographic Research— Observation— Ethnography
Conventional Qualitative Research— Focus Group Discussion— In-Depth Interview
ALVARA RESEARCH METHODOLOGY
We are using in all of our researches methodology is derived from basic to advance methodology that has been tested academically
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