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Agenda• Google Analytics• Introduction• Technology• Features• Limitations
• Data Analytics in Insurance Industry• Case studies• Interesting Statistics
What is Google Analytics?• Freemium analytics service
• Started in November 2005
• Versions:• Google Analytics 360• Free Version for small businesses• Google Analytics for Mobile Apps
Technology behind Google Analytics• Google Analytics JavaScript Code
• Google Analytics Data Collection Service
• Processing Visit Information
Data Analytics in Insurance Industry• Lots of Data (Third Party and Primary)
• Risk Pricing
• Identifying applicants
• Fraud Detection
Case Study – Progressive Insurance• Understanding consumer behavior on mobile devices • Increasing consumer confidence with a lower crash
rate • Providing easier access while ensuring security