Embed Size (px)
DESCRIPTION
In this episode of Digital Marketing This Week, we will answer one question that a lot of marketers and business owners need to know -- "Who Is Visiting My Site?" This is the first part in our Google Analytics Series and we will talk about Audience in this episode. Make sure to stay tuned for the succeeding parts of this series. Enjoy and feel free to share!
Citation preview
Episode 18: Google Analytics (Part 1)
Chris Mercer• Content Developer• Optimization Expert• Host of DMTW• Call me “Mercer”
Who Am I?
This Week’s Focus Topic…
Have A Question? http://ssm.tips/question
Your Goal:
• Get ONE Idea
• Act On That ONE Idea
• Repeat!
“A Beginners Guide To Google Analytics”
(Part 1: Who Is Visiting My Site?)
Why Should You Care?Because Today You’ll Discover…
• Who Your Visitors Are
• What Browsers They’re Using
• How Many Use Mobile
• If Your Competition Is Beating You
• And more…
The Audience: “Who Is Visiting?”
Overview: A Snapshot
Demographics: Age & Sex
Interest: Personas
Geo: Location
Behavior: Type & Frequency
Technology: Browser & OS
Mobile: Devices
Custom: Custom Fields
Benchmarking: Comparison
Users Flow: Visualization Tool
What Was Your One Idea?• Mobile vs Desktop?
• User Flow Report?
• Psychographic Research?
• Action Brings Results!
How To Ask A Question...http://ssm.tips/question
Insiders get expanded access, are able to join the live recordings, a dedicated Q&A and
more!
Are You A DMTW Insider?
Visit www.SeriouslySimpleMarketing.com & join free!
