Episode 18: Google Analytics (Part 1)
Chris Mercer• Content Developer• Optimization Expert• Host of DMTW• Call me “Mercer”
Who Am I?
This Week’s Focus Topic…
Have A Question? http://ssm.tips/question
Your Goal:
• Get ONE Idea
• Act On That ONE Idea
• Repeat!
“A Beginners Guide To Google Analytics”
(Part 1: Who Is Visiting My Site?)
Why Should You Care?Because Today You’ll Discover…
• Who Your Visitors Are
• What Browsers They’re Using
• How Many Use Mobile
• If Your Competition Is Beating You
• And more…
The Audience: “Who Is Visiting?”
Overview: A Snapshot
Demographics: Age & Sex
Interest: Personas
Geo: Location
Behavior: Type & Frequency
Technology: Browser & OS
Mobile: Devices
Custom: Custom Fields
Benchmarking: Comparison
Users Flow: Visualization Tool
What Was Your One Idea?• Mobile vs Desktop?
• User Flow Report?
• Psychographic Research?
• Action Brings Results!
How To Ask A Question...http://ssm.tips/question
Insiders get expanded access, are able to join the live recordings, a dedicated Q&A and
more!
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Visit www.SeriouslySimpleMarketing.com & join free!
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