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Digital transformation is creating a powerful requirement to leverage data in every aspect of the business, or risk getting left behind. In this keynote presentation, Tim Jennings will discuss how business intelligence has become a critical capability for every organization, explain the steps required to build an effective information management platform, and analyze the expertise required to generate compelling business insight. Tim explains the importance of treating data as an asset, the best and worst practices of BI and analytics strategies, and why BI means business in today’s competitive market.
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© Copyright Ovum 2014. All rights reserved.
BI means business! BI as a business capability
Tim Jennings, Chief Research Officer
24th Nov 2014 @tjennings
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Agenda
Foundations of business intelligence
Why BI means business
Developing business intelligence as a capability
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Tim and the great explorers
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Imperial Trans-Antarctic Expedition 1914–17
Ernest
Shackleton
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Conquering Mt. Everest 1953
Edmund Hilary &
Tenzing Norgay
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Successful
expeditions are
built on solid
foundations
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Foundations for BI
Have we got the priorities right?
What is BI really about?
What does BI stand for?
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B
means
business!
I
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B
means
business!
I
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B
means
business!
I
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Business intelligence as a business capability
Digital
Transformation
Customer Online Production
Strategy Logistics
Finance Workforce Maintenance
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What are the foundations for this capability?
Discovering and developing data assets
Employee understanding of information management principles
Having a common data dictionary and master data view
Ability to easily integrate data from different sources
Ease of data discovery and visualization
Culture of data driven decision making
Understanding the analytical needs of the business
Improving data quality and consistency
Building a first-class platform for information management & analysis
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Data and
technology has
moved faster than
our ability to
exploit it
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The Rosetta mission
Launch date: 2 Mar 2004
Philae landing: 12 Nov 2014
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How much information?: 2004
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Show me the money!: 2005
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Actionable information: 2006
1,420 Calories
107 Grams of Fat
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Unified information management: 2007
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The role of BI in innovation: 2008
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What has BI done for you lately?: 2009
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Smarter and smarter, or dumb and dumber?: 2010
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BI in an age of engagement: 2011
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Business at the speed of thought: 2012
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Data is changing the game: 2013
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The same challenges keep returning!
Disconnect between business objectives and BI initiatives
Poor data quality and information culture
Solutions use different data models
Difficulty in combining information from multiple sources
Lack of appropriate structures and roles for data
management
Difficult to find the relevant data required to make
the best decisions
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Strategic thinking is required
Which are the critical areas of your business where new
sources of data are available?
How is this data changing your approach to these areas of your business?
To customers, to employees, to processes
How are you currently managing that information through its lifecycle?
What do you need to do to improve the data -> insight ‘value chain’?
Where are the priority areas for investing to enhance this capability?
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Technology trends
Big data analytics
Unified platform architecture
Federated query
In-memory processing
Self-service analytics
Data discovery and visualization
Cloud-based BI / analytics-as-a-service
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IM investment plans in the Netherlands 2014/15
Unstructured analysis
Data integration
Data quality
Document management
Web content mgmt.
EPM
Archiving
Master data mgmt.
Predictive analytics
Query & reporting tools
Web content mgmt.
Install new or replace
Transform
Enhance
Maintain
Do not have
N=73
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Key steps to develop BI as a business capability
Opportunity for a Chief Data Officer role
Data governance council with business ownership
Repurposing the BI competency centre
Adopting agile approaches for BI projects
Develop a long-term business intelligence capability plan
Evaluate progress against plan and fine-tune on a regular basis
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Shooting for the moon
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Come and meet the team, and register for a free
Ovum report on Business Intelligence
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Thank you