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www.ovum.com © Copyright Ovum 2014. All rights reserved. BI means business! BI as a business capability Tim Jennings, Chief Research Officer [email protected] 24 th Nov 2014 @tjennings

BI as a business capability

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Digital transformation is creating a powerful requirement to leverage data in every aspect of the business, or risk getting left behind. In this keynote presentation, Tim Jennings will discuss how business intelligence has become a critical capability for every organization, explain the steps required to build an effective information management platform, and analyze the expertise required to generate compelling business insight. Tim explains the importance of treating data as an asset, the best and worst practices of BI and analytics strategies, and why BI means business in today’s competitive market.

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Page 1: BI as a business capability

www.ovum.com

© Copyright Ovum 2014. All rights reserved.

BI means business! BI as a business capability

Tim Jennings, Chief Research Officer

[email protected]

24th Nov 2014 @tjennings

Page 2: BI as a business capability

2 © Copyright Ovum 2014. All rights reserved.

Agenda

Foundations of business intelligence

Why BI means business

Developing business intelligence as a capability

Page 3: BI as a business capability

3 © Copyright Ovum 2014. All rights reserved.

Tim and the great explorers

Page 4: BI as a business capability

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Imperial Trans-Antarctic Expedition 1914–17

Ernest

Shackleton

Page 5: BI as a business capability

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Conquering Mt. Everest 1953

Edmund Hilary &

Tenzing Norgay

Page 6: BI as a business capability

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Successful

expeditions are

built on solid

foundations

Page 7: BI as a business capability

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Foundations for BI

Have we got the priorities right?

What is BI really about?

What does BI stand for?

Page 8: BI as a business capability

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B

means

business!

I

Page 9: BI as a business capability

9 © Copyright Ovum 2014. All rights reserved.

B

means

business!

I

Page 10: BI as a business capability

10 © Copyright Ovum 2014. All rights reserved.

B

means

business!

I

Page 11: BI as a business capability

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Business intelligence as a business capability

Digital

Transformation

Customer Online Production

Strategy Logistics

Finance Workforce Maintenance

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What are the foundations for this capability?

Discovering and developing data assets

Employee understanding of information management principles

Having a common data dictionary and master data view

Ability to easily integrate data from different sources

Ease of data discovery and visualization

Culture of data driven decision making

Understanding the analytical needs of the business

Improving data quality and consistency

Building a first-class platform for information management & analysis

Page 13: BI as a business capability

13 © Copyright Ovum 2014. All rights reserved.

Data and

technology has

moved faster than

our ability to

exploit it

Page 14: BI as a business capability

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The Rosetta mission

Launch date: 2 Mar 2004

Philae landing: 12 Nov 2014

Page 15: BI as a business capability

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How much information?: 2004

Page 16: BI as a business capability

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Show me the money!: 2005

Page 17: BI as a business capability

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Actionable information: 2006

1,420 Calories

107 Grams of Fat

Page 18: BI as a business capability

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Unified information management: 2007

Page 19: BI as a business capability

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The role of BI in innovation: 2008

Page 20: BI as a business capability

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What has BI done for you lately?: 2009

Page 21: BI as a business capability

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Smarter and smarter, or dumb and dumber?: 2010

Page 22: BI as a business capability

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BI in an age of engagement: 2011

Page 23: BI as a business capability

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Business at the speed of thought: 2012

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Data is changing the game: 2013

Page 25: BI as a business capability

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The same challenges keep returning!

Disconnect between business objectives and BI initiatives

Poor data quality and information culture

Solutions use different data models

Difficulty in combining information from multiple sources

Lack of appropriate structures and roles for data

management

Difficult to find the relevant data required to make

the best decisions

Page 26: BI as a business capability

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Strategic thinking is required

Which are the critical areas of your business where new

sources of data are available?

How is this data changing your approach to these areas of your business?

To customers, to employees, to processes

How are you currently managing that information through its lifecycle?

What do you need to do to improve the data -> insight ‘value chain’?

Where are the priority areas for investing to enhance this capability?

Page 27: BI as a business capability

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Technology trends

Big data analytics

Unified platform architecture

Federated query

In-memory processing

Self-service analytics

Data discovery and visualization

Cloud-based BI / analytics-as-a-service

Page 28: BI as a business capability

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IM investment plans in the Netherlands 2014/15

Unstructured analysis

Data integration

Data quality

Document management

Web content mgmt.

EPM

Archiving

Master data mgmt.

Predictive analytics

Query & reporting tools

Web content mgmt.

Install new or replace

Transform

Enhance

Maintain

Do not have

N=73

Page 29: BI as a business capability

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Key steps to develop BI as a business capability

Opportunity for a Chief Data Officer role

Data governance council with business ownership

Repurposing the BI competency centre

Adopting agile approaches for BI projects

Develop a long-term business intelligence capability plan

Evaluate progress against plan and fine-tune on a regular basis

Page 30: BI as a business capability

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Shooting for the moon

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Come and meet the team, and register for a free

Ovum report on Business Intelligence

Page 32: BI as a business capability

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Thank you