How to engagemichael rose

@MrMikeRose

Decide what engaging aboutWhat is the outcome we want?

Why do we care? (Acknowledge what our motive is)

Where are we on the change curve?

What are we trying to change and why?

Identify top 3 audiencesNot too many

Don't be too ambitious

Pick those who are already interested.

Pick those who are keen to help.

Where are they on the change curve?

how do you anticipate they will respond?

Pathfinders/trailblazers

Work out what is in it for themASK them what they are trying to achieve

RESEARCH what their plans and strategies are

Work out how what we are asking will help them

Demonstrate the next step of the change curve

Incentivising - Carrot not stick

Develop key messagesSimple and honest

Acknowledge BOTH motivations

Speak in their language

Persuading them to move on on the change curve

Demonstrate benefits - use examples

Test Messages and approachPILOT

ideally face to face

get active feedback then REFINE

Resource intensive, travelling and visiting

Roll out [communicate]but keep talking and listening

get more feedback

keep refining

Mini communication process spins off...

Identify the next audiencesBack to the start…...