© 2010 Twitter

Presented by Julia Kinslow

Using

To enhance your Job Search

• Introduction

• Why should I use Twitter?

• How can it help me find a job?

• Key terminology

• How do I get followers?

• What do I “tweet” about?

• Top 10 job search tips

• Job search sites / Useful apps

Today’s Discussion

Introduction

Why should I use Twitter?

• Visibility. Establish an online presence to better enable hiring managers/recruiters to find you

• Credibility. Allows you to demonstrate expertise within your network

Current field

New career area

As an entrepreneur

• Name recognition. Social media usage by businesses is continuing to expand in 2010

How can it help me find a job?

• Hiring managers/recruiters use to search for candidates

• A search engine to help locate job openings

• Those you follow/follow you may offer jobs

• Provides expert help for free

Résumé/cover letter tips

Network contacts/referrals/job leads

Matching potential employers with job seekers

Interview strategy

• To follow someone is to subscribe to their messages

• A tweet is an individual post or message

• @username allows you to exchange public messages with individuals posted directly on their page

• A DM or direct message, is a private message on Twitter

• RT or retweet is a repost of someone else’s message on Twitter and gives them credit

• Trending topics are the most-discussed topics on Twitter at any given moment

• Hashtag (#) is a simple way to link topics together

Key terminology…

• Design your intent

Job search

Establish credibility in new area

Explore personal interests

• Search for people with your interests

Follow those in similar career fields/interests

Follow who they are following

Twitter etiquette is to follow those who follow you

Send a warm welcome (DM) to new followers

Tweet and RT value-added comments, ideas and links

Earn followers and friends by RT

How do I get followers?

What do I “tweet” about?

• Tweet on items of interest to your followers – include links to relevant articles, RT blog information, current events

• Pose appropriate questions and answer questions from those you follow

• Visit http://alltop.com/ for everything you need to tweet

• Participate on a regular basis or your followers will lose interest and drop off

Job search tips

1. Create an account with an easily searchable username

2. Build an effective profile using keywords from your industry/interests

3. Search Twitter (using “Find People”) for others in your industry/groups

4. Follow them and follow the people they are following

5. Develop your online presence by posting interesting links and info you come across

6. Participate by replying to questions, give feedback about blog posts/mentioned articles or introduce yourself with a personalized DM

7. Use search.twitter.com to find specific tweets aboutcompanies & recruiters’ hiring

8. Be creative with networking on Twitter and other SM sites. Finding quality followers (as opposed to quantity) equates to more opportunity

9. Sharing knowledge related to your career interests will create your unique online “resume”

10. Participate often to be found easily on search engines

Test the water before

diving in …

• If you want to spend time listening first, you don’t need an account to search at http://search.twitter.com

• Try searching for companies and a few key topics in your field of interest

• Listening can help you get a sense of how you want to engage on Twitter

Useful third-party apps

• TweetDeck or Hootsuite

• RSS feed

• Google Alerts or TweetBeep

• Delicious

• iPhone or Blackberry mobile alerts

• http://bit.ly

• The Twitter Book

• Twitter 101: a Special Guide at http://business.twitter.com/twitter101

Questions?

Contact: Julia Kinslow

Phone: 614.395.2181E-mail: jmkinslow@ninedotscreative.com

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Helping you connect-the-dots to social marketing strategy