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Twitter can be an important component of your efforts to find a new job opportunity. This deck includes an overview of Twitter, how it's being used both by recruiters and job seekers, and describes various tools, techniques and services to support the job search process.
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Twitter and the
Job Search
© March 2010
David Swinney, Social Media Specialist
Includes an Introduction to Twitter for New Users
The Big 3 Social Networks
Big 3 Usage Comparison
More than 50% of updates are posted via mobile and web-based tools other than Twitter.com.
Twitter 101
It’s All About the Dialogue!
What is Twitter?
A social network An information network where everyday, millions of users create, share and discover ideas
Users• Share their experiences, both good and bad
• Provide feedback on recent events
• Learn about exclusive deals or offers
• Get customer service
How Does Twitter Work?
Write and read messages of up to 140
characters, including all punctuation and
spaces
Messages (tweets) are public
Decide which accounts you want to
receive messages from
Twitter Statistics February 22, 2010
Twitter hits 50M tweets per day
Twitter Statistics
Twitter Statistics
Before You Start
Listen first
Decide how you want to engage
No account is required to search at
search.twitter.com
Search for your company, professional
interest(s), and a few key topics in your field
Filter geographically to increase relevancy
Twitter’s New Home Page
Getting Started With Twitter
Sign up for an account
Choose a short, memorable name
Fill out your profile completely and include a picture
◦ Helps people recognize and trust your account
Key Terms
A tweet is an individual message
To follow somebody is to subscribe to their tweets
A DM (direct message) is a private message on Twitter
To RT (retweet) is to repost a valuable message from somebody else on Twitter and give them credit
Trending topics are the most-discussed terms on Twitter at any given moment
Twitter Lingo
@username is a public message to or
about an individual
A hashtag—the # symbol followed by a
term and included in tweets—is a way of
categorizing all the posts on a topic
Shortened URLs—To fit links into the
short messages, Twitter shrinks some
URLs down automatically
The Twitter Interface
Twitter Overview
Your tweets make up a timeline
Your home page shows a list of recent tweets by those that you follow
People who subscribe to your timeline are your ―followers‖
Following back is optional
You can tweet or respond publicly or privately via DM
What Should You Tweet?
People like
◦ tips, links to interesting stories/blog
posts, and a good sense of humor
◦ the human touch and will appreciate
posts with your thoughts and
experiences more than you think
◦ when you say hello, and respond to their
questions, comments, praise, complaints
and jokes
Finding People to Follow
Finding People to Follow
Use e-mail addresses from your contact list to see who you know is already on Twitter
Use search.twitter.com to find other people that you know
Use twellow.com and wefollow.com(organized by industry and interest)
◦ Look for people to follow
◦ List yourself
See who is recommended by people that you follow (#ff, #followfriday)
Twitter Lists Tutorial
http://help.twitter.com/entries/76460-how-to-use-twitter-lists
Twitter Value Proposition
To understand the value of Twitter and gain
benefit from your involvement, give more
than you expect to receive.
Dave Taylor,
DaveTaylorOnline.com
Twitter Best Practices
Build relationships
◦ Listen for comments about you
◦ Respond to comments and queries
◦ Ask questions
◦ Post links to things people would find
interesting
◦ Retweet messages you would like to share
◦ Use a friendly, casual tone
◦ Don’t spam people
Twitter Best Practices
Be nice
◦ Acknowledge information sources
◦ Converse and connect
◦ Build a trusted group
◦ Return favors without being asked
◦ Be sensitive to others
◦ Respect everyone
Twitter Help
Desktop Third-Party Tools
TweetDeck
Browser-based Third-Party Tools
HootSuite
TweetDeck vs. HootSuite
HootSuite TweetDeck
User Interface Updating one or more multiple
networks is easier
Keep track of multiple social networks
in a single window
Adding URLs is easier
Scheduled
Updates
Supported Not supported
Speed Web-based Memory hog
Updates less frequently
URL Shorteners Single shortener (ow.ly) 4 different shorteners supported (bit.ly)
Photos Limited to uploading a picture file Integrates with 3 different services
Statistics Detailed statistics (but only for
Twitter)
Only available through supported URL
shorteners (bit.ly)
Additional Social
Networks
Supports multipleTwitter
accounts, LinkedIn, Facebook,
Facebook Fan Pages, and Ping.fm
Supports multipleTwitter accounts,
LinkedIn, and Facebook
Twitter Interface URL shortener separate from
tweet dialog; multiple clicks for
scheduling tweets
Easy and fast
Multiple
Accounts/Users
Easy to add multiple users and
control accounts they update
Does not support multiple users per
account
Twitter User
Features
Most of the actions are available,
but not all
On any tweet, you can perform any
action you can do from Twitter
http://sazbean.com/2010/02/04/review-tweetdeck-vs-hootsuite/
Twitter Mobile
Applications available for
◦ iPhone/iPod Touch
Tweetie
HootSuite
◦ Android
◦ BlackBerry
◦ Windows Phone
Using Twitter in
the Job Search
How Companies Use Twitter to Find
Candidates
Many big companies list job openings on
Cheaper and less-crowded alternative to
job boards
Allows them to
◦ target social media-savvy job hunters
◦ convey an innovative image
How Candidates Use Twitter to Find
Fobs
Follow feeds that aggregate jobs from
multiple companies
Use Twitter search to research prospective
employers
Locate/connect with individuals who work
at targeted companies
Interact directly with companies' recruiters
More convenient than job boards
Maximizing Twitter for the Job
Search Connect your Twitter feed to LinkedIn
Follow people in your field to be
connected and informed on industry
news and trends
Create your follower list by posting
regular updates on topics of interest
Build your network by following relevant
groups, associations and professional lists
Twitter – LinkedIn Integration
Twitter to LinkedIn
◦ Add your Twitter account to LinkedIn
◦ Designate which tweets are displayed as your
LinkedIn status
Twitter Settings: https://www.linkedin.com/secure/settings?twitterSettings=&
Twitter – LinkedIn Integration
Twitter to LinkedIn
◦ Use #in or #li hashtag
◦ Add to any part of a tweet
◦ Use at anytime; will override existing settings
Twitter – LinkedIn Integration
LinkedIn to Twitter
◦ Check the box next to the Twitter icon on
the LinkedIn home page
◦ Updates will be posted to Twitter
Maximizing Twitter for the Job
Search Use tools such as JobDeck
◦ Allows job seekers to search specific topics relative to an industry
Create a Twitter list
◦ Add companies you’re interested in working for
Utilize Tweetafile.com
◦ Share/send your resume when requested
Spend a minimum of15 minutes daily
◦ posting tweets
◦ reviewing comments by others in your field
Desktop Third-Party Tools
JobDeck
Use TweetDeck as a Dashboard
Job-Related Twitter Feed Resources
101 Best Twitter Feeds for Job Hunters
◦ http://greengigs.blogspot.com/2009/02/101-best-twitter-feeds-
for-job-hunters.html
100 Useful Twitter Tools and Feeds for Your Job
Search
◦ http://www.jobprofiles.org/library/job-search/100-useful-
twitter.htm
101 Twitter Feeds to Help You Land a Job
◦ http://www.jobprofiles.org/library/job-
search/100_twitter_feeds_for_job_search.htm
Thank You
David Swinney
Social Media Specialist
http://davidswinney.com
http://twitter.com/davidswinney
http://linkedin.com/in/davidswinney
Presentation available for download from www.slideshare.net
214-233-5678
