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USING TWITTER FOR JOB SEARCH SUCCESS Presented by

USING TWITTER FOR JOB SEARCH SUCCESS Presented by

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USING TWITTER FOR JOB SEARCH SUCCESS

Presented by

Hello! I’m Briana.

• 9 years in marketing• 6 years in social media

marketing• Passionate about

leveraging social media to forge relationships

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Today’s Session• Goal: provide value for everyone.

Our participants have varying levels of Twitter experience

• Please pitch in if you have an idea, pointer or question!

• Please mute your phone• Please don’t put us on hold• Recording of this session & slides will

be on www.advancedresources.com after the event

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Overview• Getting started with Twitter• Strategic following tactics• Content strategy• Interacting with Twitter community• Using Twitter as a job board• Tweeting don’ts for job seekers

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MEET TWITTERGetting Started

Why Use Twitter• Showcase your personality, interests, and talents• Connect with people and companies you don’t already know• Convenience for the recruiter• Digest real-time content

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45% of companies use Twitter to find talent

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SETTING UP YOUR TWITTER PROFILEThe basics

Signing Up for Twitter

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Your Username

•Choose a professional name•@FirstLast•@FirstLastCPA•Up to 15 characters

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Photo

Website

Bio

Elevator Pitch Bio• What industry are you in?• What type of job are you looking for?• What interests do you have?• Include industry words• Link to your LinkedIn or blog

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HOW TO TWEET

Anatomy of a Tweet Hashtag

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Link

@Mention

#Hashtags• Categorize

tweets• Clickable• Connect with

people with similar interests

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@ Mentions• Start conversation• Retweets• Give credit

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@Mention - Starting a conversation• Ask questions• Ask questions to companies, followers, specific person

• Answer questions

Answer

Question

How to Use the @ in Conversation

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Tweeting directly to NBC Careers

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@Mention- Retweeting

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Who to Follow• Companies you’re interested in• These companies’ career handles• Industry influencers• People influencers follow• Industry publications

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Job opening

Company news

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Lists• Private or public• Recruiters• Companies you’re interested in• Employees at these companies• Industry experts• Jobs search tips• Job search advice

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Creating Lists

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WHAT TO TWEETContent Strategy

Goal 1: Establish yourself as an expert• Tweet• Industry news• Your points of view• Ask questions• Answer questions

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Goal 2: Demonstrate your personality

• Tweeting demonstrates your soft skills• communication, good judgment, positivity,

enthusiasm

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Goal 3: Network

• Engage with influencers, companies• Tweeting industry-relevant content

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SEARCHING FOR JOBS

Lana Johnson
delete the CLICK TO ADD TEXT BOX

Ways to Search for Jobs1. Twitter’s search box2. Twitter’s advanced search• Hashtags• keywords

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Job Search Hashtags#hiring#jobsCityName, ex. #Chicago#recruiting#JobPosting#ApplyNow#Exmployment#JobListingIndustry, ex. #marketing

Search hashtags

People hiring

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Job Search Advice Hashtags#jobsearch#jobhunt#jobadvice#interview#jobtips

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#jobtips

Twitter Search Box• “job opening”• “Know anyone for this job”

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Twitter Search Tool• Twitter.com/search

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BEST PRACTICESTweeting Dos and Don’ts

Tweeting Don’ts• Don’t use shorthand, ex. “ur” for “you are.”• Don’t use profanity• Don’t complain

Tweeting Dos• Check your grammar• Be courteous• Keep positive• Engage

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Sources & ToolsSources

• http://theundercoverrecruiter.com/infographic-how-companies-use-social-networks-recruit/

• http://www.careerealism.com/innocent-tweets-twitter/#E2DbmyPylJqhHwMs.99

Tools• Twitter Advanced Search https://twitter.com/search-advanced• Link shortener Bit.ly• 100 people job seekers

should follow

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http://www.youtern.com/thesavvyintern/index.php/2012/12/17/top-100-twitter-accounts-job-seekers-must-follow-2013/

Lana Johnson
I'd put slide 47 ahead of slide 46
Lana Johnson
I think we need more resources and tools on this page - - - let me know if you want me to send you some. A quick Google search on "twitter job search" delivers some good links. I think I saw a book on Amazon, too
Lana Johnson
add a slide about our next webinar

Next job seeker webinar

“Ace the Interview…Land the Job!”

Thursday, December 5 at 12pm

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Thank you!

Connect with us

www.advancedresources.com