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SOCIAL JOB SEEKER

SURVEY 2012

INDIA’S FIRST COMPREHENSIVE STUDY ON JOB SEEKERS’ PREFERENCES

AND BEHAVIOR

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METHODOLOGY CENTER FOR TALENT RESEARCH ON BEHALF OF MYPARICHAY CONDUCTED A NATIONWIDE ONLINE OMNIBUS SURVEY OF 6,740 ADULTS WHO ARE PART OF THE INDIAN WORKFORCE. THE SURVEY WAS ELECTRONICALLY SEND BETWEEN NOV 5-9, 2012. THE SURVEY INCLUDED QUESTIONS ON CURRENT EMPLOYMENT STATUS, JOB SEARCH BEHAVIOUR AND PREFERENCES AND THE USE OF SOCIAL NETWORKS TO FIND JOB OPPORTUNITIES . OF THE 6,740 MEMBERS OF THE WORKFORCE, AND 85% ALSO HAD AT LEAST ONE SOCIAL NETWORK PROFILE. 265 WERE CURRENTLY EMPLOYED BUT NOT OPEN TO A NEW JOB. RESPONDENTS FOR THIS SURVEY WERE RANDOMLY SELECTED FROM SHINE.COM DATABASE AND MYPARICHAY NETWORK, AND HAD EXPRESSED PRIOR CONSENT TO PARTICIPATE IN ONLINE SURVEYS SUCH AS THIS. DEFINITIONS WORKFORCE: ALL PARTICIPANTS IN THE LABOR MARKET: CURRENTLY EMPLOYED + UNEMPLOYED AND LOOKING JOB SEEKER: ALL THOSE ACTIVELY SEEKING WORK OR OPEN TO A NEW JOB, BOTH CURRENTLY EMPLOYED AND UNEMPLOYED

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FACEBOOK HAS 4X MORE PROFILES THAN LINKEDIN.

FACEBOOK HAS 28 MILLION MORE PROFILES IN PRIME HIRING AGE THAN NAUKRI OR LINKEDIN.

Age Facebook LinkedIn 14-17 yrs 5.8 mil 0.8 mil

18-24 yrs 24.3 mil 4.5mil

25-34 yrs 16.5 mil 5.8 mil

35-44 yrs 5.2 mil 3.9 mil

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30% HAVE FACEBOOK AND LINKEDIN

10% ONLY LINKEDIN

60% OF JOB SEEKERS ARE ONLY ON FACEBOOK

32%

60%

8%

85% OF JOB SEEKERS HAVE AT LEAST ONE SOCIAL NETWORKING PROFILE ACCOUNT

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80% of LinkedIn users are on facebook

30% of facebook users are on LinkedIn

3 OUT OF EVERY 4 FACEBOOK USERS ARE ACTIVE 1 OUT OF EVERY 10 LINKEDIN USER IS ACTIVE

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1out of 5 JOB SEEKERS CREDITS SOCIAL MEDIA/CONNECTIONS WITH THEIR CURRENT JOB

Which of the following resources did you use that directly led you to find your current/most recent job?

45%

20%

9%

8%

7% Newspaper

Company Web Site

Recruiter

Social Media and Connections

Job Site

7 Which social network are you more likely to use when you start looking for a job change?

9 OUT OF 10 ARE LIKELY TO

USE FACEBOOK

85 % WILL USE LinkedIn

15 % ARE LIKELY TO USE FACEBOOK

65% OF JOBSEEKERS ARE LIKELY TO USE FACEBOOK OVER LINKEDIN FOR THEIR NEXT JOB SEARCH

2 OUT OF 3 ARE LIKELY

TO USE LINKEDIN. 1 OUT OF 3

WILL LIKELY USE FACEBOOK

32%

60%

8%

8 Which of the following actions did you take on any of the social networks that helped you pursue a specific job?  

33% OF JOBSEEKERS SEARCH FOR JOBS ON FACEBOOK AND 23% SEARCH ONLY ON FACEBOOK

29%  

34%  

22%  

17%  

16%  

19%  

17%  

33%  

48%  

23%  

23%  

17%  

19%  

19%  

Searched  for  jobs  

Updated  profile  with  professional  informa@on  

Provided  your  own  profile  on  a  job  applica@on  or  during  an  interview  

Modified  privacy  seGngs  with  work  in  mind  

Researched  a  poten@al  employer  before/  during  applica@on  process  

Connected  with  a  poten@al  employer  

Had  contact  with  a  recruiter  

9 Which of the information have you updated in your profile on the Social networks?

MORE JOBSEEKERS UPDATE BASIC PROFESSIONAL INFORMATION ON

facebook than LinkedIn

31%  24%  

32%  32%  30%  30%  

51%  29%  

64%  51%  

41%  29%  

Present  Employer  Informa@on  Past  Employer  informa@on  

Your  College/Ins@tu@on  Name  Your  Academic  Qualifica@on  

Job  Title  Skills  

LinkedIn   Facebook  

10 Which of the information have you updated in your profile on the Social networks?  

But higher percentage of LinkedIn Users have updated their Basic professional information(skills in particular) than facebook users

66%  50%  

70%  69%  64%  65%  

57%  33%  

73%  58%  

46%  33%  

Present  Employer  Informa@on  Past  Employer  informa@on  

Your  College/Ins@tu@on  Name  Your  Academic  Qualifica@on  

Job  Title  Skills  

LinkedIn   Facebook  

Percentage of LinkedIn or Facebook user?  

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50% more Job Seekers credit Facebook and personal connections over professional connections and LinkedIn with their current job. Which of the following social media resources did you use that directly led you to find your current/most recent job?

Facebook    &  Personal  

Connec@ons    59%  

LinkedIn  &  Professional  Connec@ons  

40%  

TwiZer  1%  

12 What percentage of your connections in these social networks can help you with career progression:  

JOBSEEKERS FIND FACEBOOK FRIENDS AS USEFUL AS LINKEDIN CONNECTIONS FOR CAREER PROGRESSION

737 1120

401 686

394 394

534 815

306 516

Num

ber of Jobseekers

0-5% 6-15% 16-25% 26-50% More Than 50% of connections

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42%  

54%  

13%  

12%  

12%  

12%  

33%  

22%  

0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   100%  

Passive  

Ac@ve  

Job  Board   Recruiter   Company  Web  Site   Social  and  Professional  Connec@ons  

Which of the following did you use that directly led you to find your favorite, most preferred or best job opportunity?

33% OF PASSIVE JOB SEEKERS USED FACEBOOK AND LINKEDIN TO HELP FIND THEIR BEST JOB OPPORTUNITY.

Passive Job Seekers are

30% more likely to use inside connections to research a company  

14 When you research information about an employer, what are the places you look for information about the company?

69% OF JOBSEEKERS USE COMPANY WEB TO RESEARCH A COMPANY

Passive Job Seekers are 30% more likely to use inside connections to research a company  

69%

64%

21%

Company website

Social Media and Connections

Google Search

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①  38% OF JOBSEEKERS HAVE THEIR BOSS AS A FACEBOOK FRIEND

②  77% OF JOB SEEKERS WILL USE FACEBOOK FOR PROFESSIONAL CONNECTIONS IF THEY HAD THE ABILITY TO CONTROL WHAT INFORMATION THEY CAN SHARE WITH PROFESSIONAL CONNECTIONS AND PERSONAL CONNECTIONS