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Markets give thousands of signals at the same time
Product manager knows how to analyze them
and finds out the best model to design the product for
Market type 1
Market type 2
A
B
AB
? renewal
modern desig
fast moving
easy to build
ready to use
Stable
solid
space saver
easy to orient
today
PQ( )Ma
x ≠Win
Quality: must be exactly the desired from customerLess quality: it is not
acceptableMore quality: it is a wastePrice: should be the lowest in respect of Q
constraint
Price = Cost + Margin
Cost of production
Indirect costs
Life cycle cost
Margin
Discount
Price
Product manager