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DOUGLAS ARMS POWER UP YOUR JOB SEARCH IT’S ALL ABOUT WHO AND WHAT YOU KNOW

Power Up Your Job Search: It´s all about who and what you know

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DOUGLAS ARMS

POWER UP YOUR JOB SEARCH IT’S ALL ABOUT WHO AND WHAT YOU KNOW

/02

Whether you’ve just graduated with a business degree or are a mid-career professional looking to advance, when it comes to searching for a job in the accounting and finance industries, you need to have a strategy.

Remember, it’s not always the most qualified candidate who gets the job;

often it’s the person who’s most prepared.

That means you need to maximize ALL of your resources. This involves knowing which

individuals in your networks can assist you, or provide new introductions to those who

can. It also means gathering what information you can to conduct a more effective job

search and using the cumulative information at your disposal early and often in order to

know the finance job market and put yourself out there as a top-notch candidate.

INTRODUCTION

KEY HIGHLIGHTS

In this ebook, you’ll

learn how to:

• find out about accounting

and finance career

opportunities

• use your personal

and social networks

to your advantage

• build a rapport with

key people involved

in the hiring process

• maximize the

interview process

/03

PART I: WORKING WITH RECRUITERS

Your recruiter or agent at a staffing company can be your single most important ally

in your job search. A recruiter usually hears about openings before they’re posted

on job boards and often even knows about opportunities that aren’t advertised at

all. Moreover, as your job search advocate, your recruiter is professionally invested

in you getting a job where you’re happy and will flourish.

Making the most of the relationship

When meeting with a recruiter, conduct yourself just as professionally as you would with

an employer. Dress and behave appropriately, and make sure that your résumé, reference

list, and personal website are complete and current.

Explain what type of position you’re looking for, as well as what your salary requirements

are. Discuss any needs and preferences you have, such as:

• specific area of expertise or interest

• full-time vs. part time work

• flex work or remote work options

• company size and structure

PART I: WORKING WITH RECRUITERS /04

/05

A RECRUITER WHO

KNOWS ABOUT JOB

OPENINGS BEFORE

THEY’RE POSTED AND

ACTS AS YOUR JOB

SEARCH ADVOCATE

CAN BE YOUR SINGLE

MOST IMPORTANT ALLY.

PART I: WORKING WITH RECRUITERS

Don’t be afraid to speak about your long-term career objectives, since your recruiter

can work with you over time to help you advance. The more open you are about your

professional aspirations, the better equipped your recruiter will be to help you.

After your initial meeting, be sure to follow up with a thank you email. Be patient,

and always return calls or emails promptly and professionally. If, during your daily job

searches, you find an interesting position or company, let your recruiter know. He or she

might be able to get you in the door faster than an online application. At the same time,

if you line up interviews by yourself, it’s also advisable to inform your recruiter, who might

be able to introduce you to comparable employers with similar positions.

Last, but by no means least, always stay in touch with your recruiter. Be sure to share any

developments in your life that impact you professionally, and maintain an open dialog

about your progress. Because when managed correctly, your relationship with your

recruiter can be one that lasts far beyond a single job and can eventually help you reach

your career goals.

/06

PART II: UTILIZING YOUR PERSONAL NETWORK

Your personal network can be a valuable source of information and contacts during

your job search. Your family, friends, and colleagues are all potential sources of job

leads. Furthermore, they might also know others who could have information about

opportunities. In short, there’s an ever-widening circle of possible job leads and

introductions available for you to tap into.

Approaching your contacts

To determine whom to approach about your job search, set aside a couple of hours to

make a list of your core network of friends and current colleagues, as well as a list of

more casual acquaintances and past colleagues. Next, assess which of those individuals

might have information or know somebody with information about organizations and

positions that interest you. Then reach out to all of those people. If, after making your

list, you conclude you don’t have many contacts who could help you, attend some

local industry events or job fairs. Being in a room with hundreds of other accounting

and finance professionals greatly enhances your chances of hearing about job leads or

meeting individuals who can introduce you to hiring managers.

PART II: UTILIZING YOUR PERSONAL NETWORK /07

In order to avoid setting off alarm bells with your current employer, mention that

you’re interested in making a career move and would like your job search to remain

confidential. You could say something like, “Professional growth is important to me

and opportunities are limited at my current organization. That is why I am confidentially

looking for opportunities at companies that share this priority for their employees”.

Do you have any information about positions at your organization, or would any of your

contacts know about job openings or companies that are hiring?”

The most fruitful business relationships are those that are beneficial to both parties, so

make sure your discussion isn’t a one-way street. Make it easy for others to want to help

you by always being ready to reciprocate with information or favors.

If anybody gives you a lead, thank him or her politely, and follow up in a timely and

professional manner.

PART II: UTILIZING YOUR PERSONAL NETWORK /08

MAKE IT EASY

FOR OTHERS TO

WANT TO HELP

YOU BY ALWAYS

BEING READY TO

RECIPROCATE WITH

INFORMATION

OR FAVORS.

/09

PART III: WORKING YOUR SOCIAL MEDIA NETWORK

/10

Social media is a powerful resource for your job search. Three important sites for

networking during your job search are LinkedIn, Facebook, and Twitter.

Let’s take a closer look at each.

LinkedIn

To make the most of LinkedIn, ensure your profile is current and highlights your skills and

experience. It’s also a good idea to ask references to write recommendations for you.

Then review your network to see which contacts could offer assistance in your job search.

Think of people who work at the companies that interest you, or who are members of

finance groups such as Accounting and Finance Professionals, Finance Club, and Finance

Industry Professionals Worldwide. Look for contacts in professional organizations such as

the Association for Financial Professionals (AFP), The Institute of Management Accountants

(IMA), National Association of Black Accountants (NABA), American Institute of Certified

Public Accountants (AICPA), the National Association of Insurance and Financial Advisors

(NAIFA), and the Society of Financial Service Professionals (FSP).

Since most LinkedIn users have between 100 and 600 contacts, the best way to find

helpful contacts is to perform a search for specific companies, groups, or professional

associations, then see which of your contacts appear in the search results. After that, you can

reach out to each with a personal message about your job search and how they could help.

PART III: WORKING YOUR SOCIAL MEDIA NETWORK

/11

LinkedIn also features a job board. You can search by keywords, job title, or company

name, and specify the locations you’re interested in. Note that your job activity doesn’t

appear on your activity feed—it’s completely private.

It’s important to know what does and doesn’t appear on your LinkedIn profile,

especially if you’re employed and searching for another job. There are two types

of activity updates:

• The activity broadcast, which shows when you’re updating your profile, following

organizations or companies, or making recommendations. If you’re tweaking your

headline, adding new information to your profile, or following companies to hear

about openings, it’s best to set your activity broadcast to “private.”

• The activity feed, which shows your updates, likes, and shares. If you’re looking to

establish yourself as an expert by posting articles and participating in discussions,

it’s advisable to choose a setting that offers you a wide audience, such as “network”

and “everybody.”

PART III: WORKING YOUR SOCIAL MEDIA NETWORK

/12

Facebook

Though Facebook can be useful to hear about job openings on company pages, the

main thing to keep in mind is that employers will look at your profile if they’re interested

in you. Make sure your page looks entirely professional by only including information

you’d feel comfortable discussing in a job interview.

Twitter

Twitter is a great way to hear about opportunities from companies and recruiters. In

addition, you can use Twitter to establish yourself as an expert by promoting your own

blog posts, as well as highlighting content that pertains to your field.

PART III: WORKING YOUR SOCIAL MEDIA NETWORK

FIND HELPFUL CONTACTS

ON LINKEDIN BY

SEARCHING FOR SPECIFIC

COMPANIES, GROUPS,

OR PROFESSIONAL

ASSOCIATIONS, THEN

SEEING WHICH OF YOUR

CONTACTS APPEAR IN

THE SEARCH RESULTS.

/13

PART IV: JOB POSTINGS

Though there are a number of large, aggregator job boards out there, many

companies prefer not to use them due to the overwhelming number of responses

they receive. At the same time, as a job seeker on these large job boards, you can

find yourself sifting through a huge number of postings, only to apply for a job

along with hundreds of other candidates without any certainty that your résumé

will stand out.

Fortunately, there are other sources of job postings that can be more useful to

accounting and finance professionals:

• The aggregator website Indeed.com can be a useful source of job postings. You

can search by keyword or job title, and filter by distance, salary estimate, company,

location, job type, and employer or recruiter. You can even read reviews about the

listed employers.

• Some professional organizations such as the Association for Financial Professionals

(AFP) and The Institute of Management Accountants (IMA) have job postings on

their websites.

PART IV: JOB POSTINGS /14

• Most online and print newspapers offer regional job postings. This is especially useful

to find postings with small to mid-sized local companies who don’t want to spend a lot

of money on an aggregate site, but who want to reach a large candidate pool.

• Your local Chamber of Commerce might offer job postings online. It’s also a good idea

to check here for local networking events where you might discover information about

job leads.

/15PART IV: JOB POSTINGS

MANY COMPANIES

PREFER NOT TO USE

LARGE AGGREGATE

JOB BOARDS DUE TO

THE OVERWHELMING

NUMBER OF RESPONSES

THEY RECEIVE, SO

IT’S IMPORTANT TO

KNOW WHERE OTHER

ACCOUNTING AND

FINANCE JOB POSTINGS

CAN BE FOUND.

/16

PART V: REQUESTING AN INFORMATIONAL INTERVIEW WITH A COMPANY

/17PART V: REQUESTING AN INFORMATIONAL INTERVIEW WITH A COMPANY

If there’s a specific organization that interests you, request an informational

interview with a Corporate recruiter or person responsible for talent acquisition

at the company. An informational interview allows you to learn more about an

organization’s structure and work environment, as well as what it offers in terms of

career development. It also offers you the opportunity to introduce yourself and

showcase your qualifications.

Prepare for the interview by researching the company and making a list of questions you

want to ask. Consider points that are specific to the position that interests you, the work

environment, and the company, such as:

• What are the results the company wants to achieve from this position?

• What is somebody in this role expected to deliver?

• Are there any additional skills you can acquire to be more successful in this position?

• What’s the work environment like?

• Are there opportunities to learn/train on the job?

• Does the company provide clear career paths and career advancement assistance?

• What are the policies in regard to flex work and/or telecommuting?

/18

IF A COMPANY

REPRESENTATIVE

TAKES THE TIME TO

SPEAK WITH YOU IN

AN INFORMATIONAL

INTERVIEW, BRING

YOUR A-GAME.

THERE’S ALWAYS THE

CHANCE IT COULD

RESULT IN A JOB

LEAD—OR EVEN

AN OFFER.

PART V: REQUESTING AN INFORMATIONAL INTERVIEW WITH A COMPANY

Though an informational interview is intended to be an introductory meeting, there’s

always the possibility it will result in a job lead or even a job offer, so always bring your

A-game. Be prepared to answer questions about yourself and your career objectives,

because if the company’s taking the time to speak with you, they could be interested

in hiring you.

If, on the other hand, the interview doesn’t immediately result in a job lead, follow up

to thank the company representative for his or her time and ask to receive periodic

updates about job opportunities.

/19

PART VI: RESEARCHING THE ORGANIZATION AND HIRING MANAGER

/20PART VI: RESEARCHING THE ORGANIZATION AND HIRING MANAGER

Once you’ve been invited to a job interview, it’s time to research the company and

the hiring manager who’ll be interviewing you. The more you know about each, the

better your chances of making yourself memorable during the interview.

The company

Research the organization by doing the following:

• Learn about the company’s mission, history and recent developments on its website.

You can find this information on the “About Us,” “Mission,” and “News” pages.

Organizations that are publicly traded publish their annual reports, which also provide

a good overview of developments.

• Perform a Google news search on the organization. This will give you insights into the

most important developments from both the industry and the public’s perspective.

Simultaneously, it can reveal what challenges the organization faces and who its

competitors are. Pay special attention to any mention of reorganization as a result

of new regulations, as well as new products and services offered thanks to increased

digitalization of the industry.

/21PART VI: RESEARCHING THE ORGANIZATION AND HIRING MANAGER

• Look for additional information on LinkedIn, Hoovers, and Yahoo Business.

• If you have any contacts who work at or do business with the organization, speak with

them about the organizational structure and work environment. This will give you a

frame of reference against which to discuss your own career plans during the interview.

Be clear in what you have done for companies in the past. When describing your

current or past positions, ask which positions or departments/projects are similar in their

company. Companies can be structured differently, but finding relevant / comparative

situations will make the appeal greater.

/22

THE MORE YOU

KNOW ABOUT A

POTENTIAL EMPLOYER

AND THE HIRING

MANAGER, THE BETTER

YOUR CHANCES OF

MAKING YOURSELF

MEMORABLE DURING

THE INTERVIEW.

PART VI: RESEARCHING THE ORGANIZATION AND HIRING MANAGER

Hiring manager

It’s advisable to research the hiring manager in order to establish a rapport you can build

upon from the start of the interview:

• Read the hiring manager’s profile on the organization’s website. Granted, a large institution

probably won’t feature employees’ bios, but oftentimes, regional branches do.

• Review the same manager’s profile on LinkedIn. Look for things like the same alma

maters and the same group or professional memberships. Pay special attention to

information that indicates you share professional interests. For example, if you’re a

financial analyst and the hiring manager has published an article on using a specific

algorithm to predict trends in the oil and natural gas industry, make sure to study the

article so you can use it as a conversation starter.

• Check LinkedIn to see if any of your contacts know the hiring manager. If you have a

good rapport with those contacts, perhaps they can provide insight or put in a good

word for you.

/23

PART VII: PRACTICING THE INTERVIEW

/24PART VII: PRACTICING THE INTERVIEW

Now that you have a good overview of a potential employer and have prepared

one or two icebreakers to establish a rapport with the hiring manager, it’s time

to practice the interview. There are two things to pay attention to: relentlessly

preparing answers to standard interview questions and illustrating how you can

satisfy every line on the job description.

Standard interview questions

A hiring manager will ask work-related and behavioral questions. You should prepare

clear and concise responses that you can elaborate on, if necessary. Work-related

questions pertain to how you work, what your career aspirations are, and what you’re

looking for in a position. Here are some examples:

• What’s the most important thing you look for in a position?

• Do you function well in a team?

• What attracts you to this role and this company?

• What are your long-term career goals?

• How would your co-workers describe you?

/25PART VII: PRACTICING THE INTERVIEW

Behavioral—or situational—questions are intended to give the hiring manager an idea of

your performance. These questions should always be answered by describing a situation,

explaining what processes you applied to handle it, and state the outcome. The outcome

doesn’t have to be positive so long as you can explain how you addressed the situation,

what you learned from it, and how you’d do things differently next time. Examples of

behavioral questions are:

• Tell me about a recent work challenge you had to overcome.

• Explain to me how you handle conflict in the workplace.

• Describe a time you had to lead an interdepartmental team.

• Explain to me how you assess the value of a process in the workplace.

• Tell me about a mistake you made and how you learned from it.

THERE ARE TWO

THINGS TO REMEMBER:

1.) RELENTLESSLY

PREPARE

2.) ILLUSTRATE HOW

YOU CAN DO

THE JOB.

/26PART VII: PRACTICING THE INTERVIEW

Satisfying every line on the job description

Though the hiring manager has likely checked your qualifications and experience

against the job description, you should be prepared to speak about your

responsibilities in previous roles to prove you’re equipped to do the job. Spend some

time thinking about how your accumulated experience, not just your job-specific

experience, can demonstrate you are fit for the role. If you’re lean in certain technical

or industry-specific areas, show how your other experience compensates. For example,

if one of the requirements is to have held a financial management role for three years

but you only did so for two, you can always highlight your years as the treasurer of

your sports club.

It is ok to not have expereince in everything on the job description. Try to find tie-ins

to closely related positions or projects you’ve done in the past and relate them to

deficiencies. If necessary, bring up a time where you were a novice in an area and

learned it quickly.

SPEND SOME TIME

THINKING ABOUT HOW

YOUR ACCUMULATED

EXPERIENCE, NOT JUST

YOUR JOB-SPECIFIC

EXPERIENCE, CAN

DEMONSTRATE YOU

ARE FIT FOR THE ROLE.

/27

PART VIII: SHOWING HOW YOU ADD VALUE

/28PART VIII: SHOWING HOW YOU ADD VALUE

Hiring managers see many eligible candidates over the course of an interview

process. But what they’re really looking for are financial professionals who

differentiate themselves by demonstrating how they can add value to an organization.

That’s why it’s crucial to show you can be proactive with your knowledge and skills

on behalf of the organization’s interests. Use the information you learned about the

company to determine the biggest challenges it faces right now. Then determine how

you can make a difference based on your qualities. For example, if you have experience

in managing contingent workers and the company’s in the middle of a reorganization

that will restructure its workforce, highlight your experience and tell the hiring manager

how your knowledge can be of use in coordinating the switch to a more contingent-

based workforce. Or if you’re a loan specialist with experience in regulatory matters and

the company’s adapting to new regulations, explain how your compliance knowledge

can help the transition run more smoothly.

In short, organizations are looking for professionals who can offer solutions to the

problems they’re facing. So before your interview, spend some time thinking about how

your specific skills and experience can help this particular employer, and prepare some

examples to illustrate your points.

QUALIFY AND

QUANTIFY YOUR

ACCOMPLISHMENTS.

SHOW HOW YOU

ADDED VALUE, SAVED

TIME, CREATED

EFFICIENCIES, OR

DROVE BOTTOM LINE

RESULTS IN YOUR

PREVIOUS POSITIONS.

/29CONCLUSION

Regardless of where you are in your career, looking for a job in the accounting and finance sector involves maximizing all of your resources.

Use them wisely by working with your recruiter, mining your networks, and

utilizing the information at your disposal quickly and appropriately to prepare

properly for an interview. That way, you stand a greater chance of landing the

job of your dreams in the finance industry.

SOURCES:

http://www.careercast.com/career-news/underestimated-importance-personal-networking

http://www.cmu.edu/career/college-specific-resources/college-specific-documents/cfa-documents/job-search-strategies-checklist.pdf

http://hrweb.berkeley.edu/learning/career-development/career-management/job-search/informational-interviewing

http://www.indeed.com

http://www.hoovers.com

https://www.linkedin.com

http://news.yahoo.com/business/

/30

/31/31

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EXITThis information may not be published, broadcast, sold, or otherwise distributed without prior written permission from the authorized party. All trademarks are property of their respective owners. An Equal Opportunity Employer. © 2014 Kelly Services, Inc.

ABOUT KELLY SERVICES®

Kelly Services, Inc. (NASDAQ: KELYA, KELYB) is a leader in providing workforce solutions. Kelly® offers a

comprehensive array of outsourcing and consulting services as well as world-class staffing on a temporary,

temporary-to-hire, and direct-hire basis. Serving clients around the globe, Kelly provided employment to

approximately 540,000 employees in 2013. Revenue in 2013 was $5.4 billion. Visit kellyservices.com and

connect with us on Facebook, LinkedIn, and Twitter. Download WorkWire™, a free iPad® app by Kelly Services.

ABOUT THE AUTHOR

DOUGLAS ARMS is vice president for Americas Finance Center of Excellence at Kelly Services, Inc.

He is responsible for the strategic planning, brand management, thought leadership and

profitable growth for the professional workforce solutions provided in the finance and accounting

specialty in North America. For close to two decades, he has held various senior leadership

positions with major national and international staffing firms, most recently holding positions

such as senior vice president and chief talent officer. Douglas is a graduate of the Montclair State

University located in Upper Montclair, New Jersey. In addition, his training includes coursework at the Institute

of Management Development in Lausanne, Switzerland and his MBA which is currently being completed at

Saint Leo University.