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Graduate and undergraduate students must have a "digital presence" and place their skills, attributes, achievements on targeted social media in order to be found by headhunters and recruiters. Most important tips on helping that perfect job find you!
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The Need for A Digital Presence - Social Media for Job Search:
What Every College Student Must know
TERI THOMPSON Author, Social Media and Marketing Strategist, Adjunct Professor
Rocky Peak Enterprises, LLC 805-527-3745
September 2012
Teri Thompson
Digital Presence- What does it mean?
3
Placing yourself on targeted social media platforms
that will increase search engine optimization when
headhunters, recruiters, hiring agents, potential employers
are looking for someone with your skills and attributes.
This will increase the probability of being found and hired.
Snapshot: Personal Branding using Social Media
Digital Brand Presence is Essential
Consider:
LinkedIn Twitter Facebook YouTube Slideshare LinkedFA Pinterest Blog BranchOut Quora Social Media News Releases
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IF you are a student ready
to graduate, you need to
put yourself on social
media platforms that
match your goals.
Social Media Career Building
Strategy - Digital Presence
I
GOALS:
Increase your own Search Engine
Optimization
Control the information about yourself
Be found!
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Digital Presence First Steps
Step #1 Define your career goals
Step #2 Fully develop your LinkedIn personal profile
-Start adding Connections from your inner circle then
work outward:
University
Clubs
Associations
Interest Groups
Volunteer organizations
-Upload Projects, Portfolios, Content
!
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Digital Presence First Steps
Step #3 Create a Twitter account
Start by following inner circle same as LinkedIn
Create and launch free social media press releases
about yourself and put links in Twitter posts
Assess other social sites to determine where it makes
sense
Step #4 Clean up your Facebook timeline!
– Remove any unflattering photos or suggest
immature behavior
Snapshot: Employers are looking at LinkedIn for skill, Facebook
for character and making hiring decisions on what they discover
7
•100,000 people a day are joining a community somewhere around the world •People are relying on each other for buying decisions… “Reviews are the New Advertising” “Conversation is Currency” …and hiring decisions - And referrals for jobs! •Be aware of how to harness these platforms for personal branding and career development • Educate yourself about the impact and use of social media to stay relevant and marketable
Why Should I Care About Social Media?
What is Social Media? Defined
Free digital platforms
that support conversation
within a community
Media that is Social
New Tools
Instead of one-to-one
it is one-to-many
What is Social Media? Reach
United States -Popular
Facebook 1 Billion
Twitter 478 Million +
LinkedIn 175 Million+
YouTube 2 Billion videos per/day
Flickr
International
QQ, Qzone, Weibo Sina, Kaixin,
– Ren Ren
Orkut (Google)
Hi 5 (Microsoft)
StudiVZ , V Kontakte
Odnoklassniki
Why Now?
Why is social media everywhere?
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Digital Natives
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•Digital Natives*, Generation Y, Generation Net
Global “YOUTH BULDGE” around the world connect on social
media
•Males /Females under 35 years of age
•In U.S. 90 million - outnumber Baby Boomers 70 million
• Mark Prensky – Harvard University coined the term Digital Natives
• Beck, John C., Wade, Mitchell. “Got Game: How the Gamer Generation is Reshaping Business
Forever.” Boston, Harvard Business School Press, 2004. 1-2.
Social Media - Why Now?
The Perfect Storm Has Hit
Free
Technology
Global
Recession Digital Natives
Communications
Shift
Industries Impacted by Social Media =
Job Opportunities
Businesses - all sizes & categories
Law Enforcement
Government
Entertainment
Non-Profit, Fundraising
Healthcare
Auto
Sports
Retail
Travel & Leisure
Everyone!
Consider Your Objects:
1. What are your attributes?
2. What brand are you trying to build?
3. Why?
4. Do you want to be perceived as
an expert?
5. Do you want to establish your
• Own name
• Your own company
6. Go niche
Brand: YOU
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Orange County Transportation Authority OCTA – Example of personal branding on Twitter
@TEDNUYGEN Public Relations Director, OCTA
Multiple Twitter Handles @OCTA parks @OCTAyouth @91fwy
Twitter = Microblogging Tool
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• 140 character fire hose
• Follow companies where you want to work
• They post job openings. Hear about them first!
Web + Log = Blogs
•22% of the Fortune 500’s companies blog
•45% of the Inc 500′s and about 80% of non-profits
•Technology companies blog the most
Blogging Benefits:
•Problem solving
•Community building
•Loyalty
•New product development and engagement
•Thought leadership
•Brand awareness
•Customer engagement
•Use blogs to enhance corporate image and
integrate with traditional media
http://socialmediatoday.com/markwschaefer/258359/10-best-corporate-blogs-world
Bill Marriott , Executive Blogger
People = Profiles
Brands = Pages
Friend reviews
-"Reviews (and likes) are the new advertising"
-Find the influencers
Example: Page for a Professional
Example: Profile for a Professional
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The Basics
Social Media community for Professionals & Decision Makers
Approx. 170 million members in over 200 countries
Executives from all Fortune 500 companies are LinkedIn members
Over 85% -95% of recruiters use LinkedIn to find talent
Free & Fee based services
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LinkedIn Demographics
Typical profile
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LinkedIn “Connections”
Extend a “digital handshake”
Make “Connections” with those you know and don’t
know
Interact with industry professionals
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Research People, Companies and Organizations who you want to meet and where you want to work
Job Search & Recruiting
Grow Your Network
Arrange Face-to-Face Meetings
Organize and Extend Groups
Business Development
Market your skills
Event Awareness
Increase SEO for your name
Manage the information that’s publicly available about you as a professional
Benefits of LinkedIn for Career Management
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Personal Professional Profile
www.Linkedin.com
Enter professional information
in a simple form
Don’t be afraid to edit
Refresh, rearrange as needed
Example: Woodbury University Student
LinkedIn Digital Presence
Example: Graduate Student California
Lutheran University
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Company Page
Helps other learn about your company’s:
Products
Services
Work Culture
Job Opportunities
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Company Page - Discover Connections
Find out if anyone
of your connections
works at the company
you are targeting
34
LinkedIn Search – Power Tool
Use Search to gain business intelligence
Find potential:
Companies where you want to work
Hiring agents & headhunters
Business partners
Competitive Information
Clients
35
LinkedIn Groups
1. Group search – First invite Connections from:
– College alumni
– Industry
– Professional Associations
2. Free introductions among Group members
3. Groups are
1. Open- anyone can join
2. Private (approved by Admin)
4. Start a Group and discussion topic
5. Comment on other Group discussions>connections> prospects & leads
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LinkedIn Group Example
37
Groups = Free Message Work-Around
Free – “Message” to people in your Groups
Teri
Groups Free
38
Recommendations - Endorsements
1. Ask for recommendations only:
– From people you know
– With whom you have worked
2. Craft personalized and customized requests
39
LinkedIn Ads
Free Social Media News Releases
Increase Your SEO - Write them about yourself
http://pressitt.com/
Social Media Career Building
Strategy - Rule #1
Keep the same personal branding -
name & graphics/color
across all social media platforms
for brand consistency
&
Link them!
41
Social Media Career Building
Strategy - Rule #2
Develop a “persona” as your voice/image
on social media
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Social Media Career Building
Strategy - Rule #3
Develop content YOU would like to receive.
Put this shareable content in the hands of
influencers, potential hiring agents,
and businesses where you want to work
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Social Media Career Building
Strategy - Rule #4
Commit, assess & adjust along the way
44
Thank You
Embrace The Future
Empower Brand “You"
Lead the Way
Teri Thompson
@TeriThompson1
FB: Teri.Thompson1
LinkedIn: TeriThompson1
m 805-558-5340
o 805-527-3745
