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"Pesonalizing the Facts: An Introduction to Business Storytelling" with Ovation Communication President Kerri Garbis August 26, 2014 at 11:15 am
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#ForEveryStage
Convergence | 2012The Great Motivator
Knowledge
Attitude
Action
#ForEveryStage
Business StorytellingWelcome!
@OvationComm
#ForEveryStage
#ForEveryStage
Business Storytelling
"Storytelling is the most powerful way to put ideas into the world today.”
--Robert McKee
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Business Storytelling
"There's always room for a story that can transport people to another place.”
--J.K. Rowling
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Business Storytelling
"Great stories happen to those who can tell them.”
--Ira Glass
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Kerri Garbis, President
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Why Storytelling?
• Connects emotionally
• Information is more memorable
• Interesting/enjoyable for you and
audience
• We are already doing it
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What Is Business Storytelling?
"A great lasting story is about everyone or it will not last. The strange and foreign is not interesting--only the deeply personal and familiar.”
--John Steinbeck
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Story Map
Exposition
Ris
ing A
ctio
n
Climax
Fallin
g A
ction Resolution
IncitingIncident
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Types of Business Stories
• Bow Tie
• Shoehorn
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Story Integration
• Attention Grabber
• Conclusion
• Metaphor
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Business StorytellingThank You!
@OvationComm
#ForEveryStage
Convergence | 2012The Great Motivator
Knowledge
Attitude
Action
