PERSONALIZING THE CUSTOMER JOURNEY

Charles Brun | Director, Enterprise Sales

March 23rd 2017

Dynamic Yield helps marketing, merchandizing and product teams increase revenue by personalizing each customer interaction across web, mobile web, mobile apps and email.

$36M IN FUNDING BY:

NEW YORKBERLIN

TEL AVIV

Unique users per month Page views per month Events captured per month

ABOUT DYNAMIC YIELD

SINGAPORE

LOS ANGELES

TRUSTED BY GLOBAL BRANDS

Personalization Use Cases (10 minutes)

Fireside Chat with Noah Goldberg from Mackage (15 minutes)

What is Personalization & Why Should You Care? (10 minutes)1

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2

TODAY’S TALK

WHY PERSONALIZE & WHAT IS PERSONALIZATION?1

For every $92 spent acquiring customers

Just $1 is spent converting them

YOUR SPEND IS IMBALANCED

THE BIGGEST DEALS FOR YOUR LITTLEST ONES

Yellow Wellington Boots (Younger Boys) $19

Navy Desert Boots (Younger Boys)$25

BLOOMINGDALE’S SHOULD KNOW

ME BETTER.

5% of users generate 50% of revenue

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

USER PERCENTILES

REVENUE PER USER

ECOMMERCE SHOPPERS ARE NOT THE SAME

2% out of 20M Uniques: $200,000,000 in sales

98% of users: $0 value

LEADING ECOMMERCE RETAILER

BROWSING SITE

PRODUCT VIEW

ADD TO CART

PURCHASE

REACTIVATION

1. Homepage Main Creative Personalization 2. Site Menu Personalization 3. Personalized Grid Pages 4. Incentivizing Registration Overlay

8. Cart Based Product Recommendations 9. Checkout Flow & Layout Optimization

10. Personalized Email Recommendations

USE CASES

5. Incentivizing Add to Cart Notifications 6. Product Recommendations on PDP 7. Back to Context Notifications

MAIN GOAL

Guide the user to the relevant products

Get the user to add products to the cart

Get the user to revisit / buy again

Get the user to complete the checkout and increase cart value

DISSECTING THE USER’S STATE OF MIND

SEGMENTED EXPERIENCES

Define Cohort

Choose Experience & Content

AUTOMATED 1-TO-1 PERSONALIZATION

Algorithmic-Based

Manual Rules and Filtering

TWO MAIN WAYS TO DRIVE PERSONALIZATION

THE PUZZLE PIECES OF EFFECTIVE PERSONALIZATION

Site Personalization

API’sApp Personalization

Email Personalization

Triggers

Testing & Optimization• A/B/n Testing • Automated optimization

Recommendations

Data Management• 1st, 2nd & 3rd party • CRM, Loyalty, PoS etc

• Algorithms • Merchandizing Rules

• App SDK Support • Experience building tools

• ESP Integration • Product & content recommendations

• Event based • Push, Email and Onsite

• Audience segmentation• Experience Creation

Machine Learning• Automation • Predictive Analytics

• Server Side decisioning • Integration with existing tech stack

DESKTOP MOBILE APP MOBILE WEB EMAIL ADVERTISING

PERSONALIZING ACROSS TOUCHPOINTS

EASY WINS FOR ONLINE RETAILERS2

PERSONALIZE YOUR HOMEPAGE

Personalize the Homepage Slider Based on 3rd Party Data, or weather.

Personalize the Site Menu

Display High-Performing Calls-to-Action

Personalize Banners, based on Affinities

Sync data and experience across channels to ensure cross-channel continuity.

Be the first to know Visit a storeYour email Sign me up Find a store

5% - 10%Boost in conversions

1% - 3%Increase in AOV

10% - 15%Lift in RPV

PERSONALIZE YOUR HOMEPAGE

35%Decrease In Bounce Rate

20%Increase in

Homepage AOV

35%Sales Uplift

DELIVER USER-AWARE CATEGORY PAGES

Run Automated Multivariate Tests, Optimized for Revenue Uplift

Automatically Display the Right Sort Order to Maximize Yield

Personalized Grid Based on Behavior and Product Affinity

10% - 20%Lift in ARPU

Name: Ira E. ID: 1985490376

- Color Affinity: Purple - Life Time Value: 42,835 руб. - Segment: Price-Sensitive

Auto Personalized Product Grid

DISPLAY INCENTIVIZING OVERLAYS AND NOTIFICATIONS

Low in stock notifications

triggered to visitors

10% - 20%Lift in Conversion

Emphasized Top Reviews to Engage

Idle Visitors

SERVE PERSONALIZED SHOPPING CART EXPERIENCES

Fuse Multiple Recommendation Strategies

Increase Items Per Order with Cart Recommendations

Fit by AbBY

5% - 15%Lift in Revenue Per Visit

Be the first to know Visit a storeYour email Sign me up Find a store

45% LIFT IN CONVERSION WITH PERSONALIZED RECOMMENDATIONS, BANNERS & MESSAGES

$15M FIRST YEAR GROSS PROFIT UPLIFTWITH PERSONALIZED MESSAGES, COUPONS & BANNERS

35X Return on Investment

8% Overall Increase in Revenue Per Session

FIRESIDE CHAT WITH MACKAGE

NOAH GOLDBERGEcommerce Director

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19 DIFFERENT HOMEPAGE VARIATIONS

Personalization based on weather, temperature, gender, language and geo.

Uber weather targeting differentiates between extreme cold, cold, and mild temperatures to recommend the right coat or jacket.

POWERFUL PRODUCT RECOMMENDATIONS ON

THE PRODUCT PAGES

Automated product recommendations on the product

pages significantly increased conversions.

Product recommendation results paid for the software

investment in matter of weeks.

Reap the Benefits of Personalized Customer Experiences

THANK YOU

@_charlesbrunTALK TO US AT CHARLES@DYNAMICYIELD.COM