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the sum of interactions, expectations and experiences that determines the value of a relationship
“age of the indiv idual”
§ the brand’s products/services; the unique value and benefit it has for its target audience and makes it different from competitors
§ the brand’s most important thing that promises to deliver every time; guaranteeing the same expectation with every interaction without hesitation or contradiction
§ the brand’s traits that it is best known by customers, partners and employees; what instantly comes to mind when describing or addressing a brand
§ the brand’s history and how the history adds value and credibility
• We get bogged down with work and life responsibilities. • We are accustomed to one-way communication instead of two-way conversations. • We don’t think we have anything inspiring or intriguing to say. • We assume we are being disloyal to our organizations. • We don’t want to look preachy, showy or self-centered.
– Glenn Llopis
“Every day you know you must deliver to a
standard of expectation that you have set-forth for both yourself and
those whom you serve.”
INTERESTS: What do I care about most?
GOALS: What do I want to accomplish
most?
INFLUENCE: What do I want to impact
most?
ACHIEVEMENTS: Teamwork
Education Milestones
ADVANTAGES: Opportunities
Participation Experiences
Communication: How are news, information, directives, and plans shared between individuals, within teams, and throughout the organization?
Socializing: In what ways do organic and structured socializing unfold? Who initiates it? Where does it happen? How often?
Reward systems: How are staff and management acknowledged and incentivized? How were these systems created? How visible are they? How effective?
Conflict: What does conflict look like, and how is it typically handled? Are conflicts typically resolved? How do people know, if so?
Inspiration: Does brainstorming happen organically, in a structured way, or both? Privately or publicly? Where? How often?
Determining a basic introduction to who you are and what you are looking for is crucial for networking and promoting one’s skills Having passion is attractive to recruiters and demonstrates traits such as commitment, well-roundedness and enthusiasm Understanding that your network can begin with one’s friends and family is the first step in extending those relationships Having an appropriate online presence can have an impact on future employers and colleagues. The best student personal brands include a professional and appropriate online presence Understanding how to answer “Where do you see yourself in five years?” is crucial to acing a job interview.
To jump-start your branding efforts:
§ Be authentic. § Learn how to introduce yourself. § Update your resume regularly. § Develop the tools of the trade. § Show your cards.
§ Dress for success. § Build a professional online image. § Take a writing class. § Ask for feedback. § Reassess your personal brand regularly.
To find and express your personal passions everyday:
§ Be (authentically) enthusiastic. § Say yes more often. § Find your bliss. § Get rid of the “shoulds” and “shouldn’ts.” § Be proactive.
§ Hang out with passionate people. § Meet passionate people online. § Give back passionately. § Support others. § Be curious.
To build, maintain and enjoy your professional work: § DON’T wait until you need a network to build one. § DON’T overlook the obvious. § DO make all relationships mutually beneficial. § DO become an active alum. § DO join industry organizations. § DO volunteer.
§ DON’T bail. § DO research before any networking events. § DO follow up fast. § DON’T forget to say thank you.
To professionalize your virtual presence:
§ Google yourself. § Email impeccably. § Make your social networks rated PG. § Become an active user of LinkedIn. § Tweet.
§ Bring offline relationships online. § Share your professional status. § Get some online bylines. § Add links to your email signature. § Stay diligent about your online presence.
To be open to opportunities and change:
§ Do one thing every week to advance your career. § Cast a wide net. § Get in the know. § Study the stars. § Be a leader.
§ Keep in touch with the people you meet. § Pack your bags. § Be more than willing to learn. § Don’t be afraid to fail.
