Focus Group Interview SummarySUMMARISING THE ANSWERS KAREN AND GINA MADE

What colours do you expect to find on a rock/indie magazine cover?

Both Gina and Karen expected to find dark colours on rock/indie magazine covers and colours such as black, red, white, and grey.

What are your opinions on the colour theme on this magazine cover?

Karen liked the colours on the cover as they suit the genre. However, Gina thought that the colours were too bright for the genre of the magazine as there is a lot of white used.

Both of the interviewees liked the fact that Green Day’s name was in green as it related to the bands name.

What fonts do you expect to see on a rock/indie magazine?

Sans serif.

Do you like the fonts used on this magazine? Why?

Both of the girls liked the fonts used on this cover as the sans serif appeals to the younger target audience because it looks more modern.

What images do you like to see in rock/indie magazines?

They both like to see close ups/mid shots of artists and they like to see all of the members of the band in one big wide shot image.

What content do you like to see in rock/indie music magazines?

Interviews, tour/concert dates, posters, personal/funny stories.

Do you like this magazine cover? Why?

Yes because it clearly fits the genre, it has free things advertised on the cover, and it has their favourite artists/bands mentioned.

What would you do to improve this magazine cover?

They would use darker colours to fit the genre and also make use of the left third more.

Would you pick this magazine up if you saw it? Why?

Yes because of the artists on the front and because it looks quite interesting.