Get to know more of Asia with us.

Focus Company Co., Ltd. is a professional full service market research company based in Seoul, Korea. We provide accurate market data through latest technology and useful insight into Korea and Asia to growing global businesses domestically and around the world through our years of experience. Ever since establishment in 2001, Focus Company has continually done over 350 research projects per year to clients in major industries. At Focus we don’t just deliver raw data, we provide insight and strategies to go with the raw data to ensure our Client’s success. Established: October, 2001 Employees: 72 (as of April, 2011) Projects per Year: 350~400 Head Office: Seoul, Korea Regional Office: Busan, Korea

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About Us Company Facts

About Us

Reliable

Our top priority at Focus Company is to provide our clients with accurate data and information. Our quality control process is to involve senior researchers to examine every step, every result, and every one involved to make sure we deliver the most accurate information to our clients.

Fast

We do not rush, but we systemize every process so that our researches flow fluidly. Our teams of experts are continually trained on the importance of co-ordination and co-operation to minimize procedural errors. Also we utilize the latest IT solutions to make sure that we deliver quality results with efficiency and speed.

Insightful

Utilizing our past experience of 10 years in the market we create options and provide new insight on top of reliable data. We provide quality consulting and create educational training programs for our clients and have a support system to assist them through out the whole process.

Focus Company is based in Seoul, Korea but we have coverage of Asia Pacific through our reliable partners. Our network partners are in China, Japan, India, Taiwan, Singapore, Thailand, Vietnam, Indonesia, and Malaysia and our strength lies in FMCG, IT, Communications, Financial.

China Japan

Vietnam Thailand

Malaysia

Korea

India Taiwan

Singapore

About Us Asia Pacific Coverage

Turkey

Our Services

Marketing Research Public Opinion Survey

CS Consulting Global Business Services

Marketing Research

New Product’s Market Potential, and Demand Forecasting Study

Consumer Behavior and Attitude & Usage Study

Market Segmentation, Targeting, and Positioning (STP) Study

Marketing Activity and Business Performance Measurement Study

(Product Power/Price Competitiveness/Distribution/Advertisement Effect)

Customer Satisfaction Index (CSI/ICSI/ESI/PSI) and Monitoring Study

New Product Needs and Customer Value Study

Brand Power and Brand Equity Measurement Study

Price and Distribution Study

Customer Recommendation/Customer Value/User Experience Study

Public Opinion Survey

Public Opinion and Social Opinion Study

Field survey and Research on actual conditions in each Business Sector

Research demand and performance for policy making

INSIGHT

Companies who provides just data

VS

FOCUS Company has always looked past simple data and

all of us at Focus are trained to think like problem solvers rather than simple statisticians.

There are 2 types of Market Research Companies...

Company who provides “Insight and Strategic Solutions” as well as raw data.

Our Services

Focus Company CS Total Solution

CS Research Models

ESI (Employee Satisfaction Index)

ICSI (Internal Customer Satisfaction Index

DSI (Dealer Satisfaction Index)

SQI Monitoring (Service Quality Index)

CEI (Customer Experience Index)

NPS (Net Promoter Index)

CSI (Customer Service Index)

CVI (Customer Value Index)

Focus Business Services

Translation Services

Import/Export Agent

Quality

Helping clients understand their customers better with Focus CS Total Solution

From evaluation to strategic planning Focus is here to help.

FOCUS Company also assists companies with their

international sourcing of products and materials.

Food Product: Sugar, Soybean Oil. Sunflower Oil, Corn

Raw Material: Copper, Scrap Metal, Silicon

Equipment: Electric, Solar, Wind Power

Helping clients understand more...

Our Services TM

TM

New Product Development Research

Forecasting Demand Research

Market Strategy Research

Customer Value /User Experience Research

U&A and New Product demand research on a ballpoint pen

New town product development research

Lab products research targeting on dentists (Germany)

New wireless Internet business model development research

Strategy research for releasing ‘well-being’/healthy snacks

Demand research on attending in 2012 exhibition in overseas

Demand forecasting and computer application research about New PC2TV Business

DTV demand forecasting and research on its main cause of error spread

Demand research on 2010 F1 GP - Initial Survey

SMEs’ globalization tactics and failures after the 97’ financial crisis.

Vietnam’s mobile communication market segmentation study

U.S. ‘H’ mobile communication repositioning research strategy

‘Engine Oil’ target setting research

CEM (Customer Experience Management) agency development research UX (User Experience) project

Brand Management Research

Customer Satisfaction Survey

Evaluation and comparison on reference books for middle/high schools

Research on baby food price competitiveness strategy

Make-up package testing

Research on advertisement effect for online open market business

Research on stationery distribution status and distribution strategy

Lingerie brand BPI survey and repositioning research

Apt. complex move-in brand/product/service awareness research

Stock company brand awareness research

Research for positioning hospital brand identity

Korea Service Quality Index (KS-SQI) Research

Customer satisfaction research on public institutions

Satisfaction research on the Ministry of Knowledge Economy affiliated organizations

Customer Satisfaction research on security from the National Police Agency

Monitoring research on JDC authorized duty-free shops service

Market Performance Research

Past Projects

Major Clients

IT/TELECOMMUNICATIONS PR/MARTKETING

NEWS/MEDIA

FINANCIAL

CONSTRUCTION

FMCG/LIVING

Focus Group Interview Rooms Gang Survey Rooms

▶ Iris Room

▶ Jasmine Room

▶Focus Gang Survey Room

Our Facilities

▶ FGI Room Guide

▶ Gang Survey Room Guide

• Seating Capacity 10 ~ 15 Persons • Equipment Beam Projector, Laptop, Video/Audio Recording System, Microphone, HD TV, Whiteboard

• Seating Capacity 50 ~ 60 Persons • Gang Survey Room Use Used for Gang Surveys, Seminars, Discussions, Lectures, Orientation or other similar activities • Equipment Beam Projector, Laptop, Video/Audio Recording System, Microphone, HD TV, Whiteboard

[FGI Room] [Monitoring Room ]

[FGI Room] [Monitoring Room ]

Independent Panel Operation Web Survey System

Survey Response

Maintaining panels according to hierarchical subdivision’s (gender,

age, area etc) quota sampling

Organised Questionnaire– Off-line On-line Questionnaire

▶www.mypanel.co.kr

▶Research Portal Solution ▶ON-LINE Questionnaire

Online Panel

VideoMarker Integrated software solution to time stamp key moments of qualitative market research for quick review, analysis and reporting • Mark key respondent comments • Create video clips and highlight reels • Included in every VideoStreaming, VideoStreaming Plus, SuperMobi and Mobile Studio projectVideoMarker recommended for easily searching and retrieving key segments and to develop impactful presentations Transcripts High quality text and video-synched transcripts of qualitative market research • Access each line of text synched to the associated point in the video • Choose from two turnaround options – 4 business hours or 24-48 hours Librarian A long-term, searchable online archive solution that securely stores past and current qualitative market research, instantly accessible to colleagues anywhere in the world • Store all your qualitative market research in one place with one password • Sort your projects with multiple filters • Search all content phonetically or use key words • Grant permission to colleagues, partners & agencies to view select projects

VideoStreaming Live video transmission of qualitative market research from a global network of over 350 research facilities • View wherever you have an Internet connection and invite unlimited viewers • Collaborate with other viewers through chat functionality • Access your online archive for one year • Use a fixed camera view ( VideoStreaming) or moving camera with an onsite camera operator (VideoStreaming Plus) SuperMobi/Mobile Studio Mobile live video streaming solution for field research • Same live video streaming experience available from remote locations • Uses a lightweight portable camera and microphone with an onsite camera operator • Ensures widest coverage with wireless networks (SuperMobi) and provides coverage for areas with high speed Internet access (Mobile Studio)

InterVu Live full two-way audio and video for online focus groups • Accommodate up to 8 individuals at different remote locations • Share content from respondents and moderator’s computer • Dedicated technician for set-up and throughout the project

Focus Vision Services Live Transmission Services Analysis and Archive Services

Experience

Academic Background

CEO Choi, Jeong Sook

28 years of market research experience Representative Consultant and Moderator Awarded the Minister of Communication and Information Prize in 2005 Manager Consumer & Social Research Division: AC Nielson Deputy Director of Marketing Division: Nara Communications Inc. Current - Vice-chairman: Asia-Pacific Marketing Forum Current – Chairperson: Korea Venture Business Women’s Association

Graduated Sogang University, Marketing MBA Graduated Ewha Womans University, Sociology

Experience

Academic Background

Vice-President Kyung-Soon, Choi

Seoul University - Electronic Engineering

34 years of experience in IT Solution business area Strategic Team Manager: Samsung Electronics

- IT Business Team Leader - Samsung LCD, Laser Printing, Hard Drive Business

Manager: Digital Equipment Corporation Korea - Storage Business/Broadband Business

CEO: Yoonik CNC Co., Ltd. Techincal Advisor: SAMT

IT Solution/Import Export Department

Key People

Research Department

Experience

Academic Background

Senior Director Hyun, Goon Taek

20 years of research experience Team Manager: JoongAng Research Senior Researcher : DongSuh Research Current (2008~2011) - Lectures at the Korea Productivity Center PR Research Application Strategy Market Research on New Product Development

ChungAng University - Master of Mass Communication and Journalism Dongguk University - Qualitative Market Research

Experience

Academic Background

Experience

Academic Background

Director Kang, Youn Mo

Director : Nuri-telecom Manager: DaeHong Comm. Manager: Nara Comm. . Manager: Gumgang Comm. Deputy-Manager: DongBang Comm.

YonSei University - Bachelor of Sociology YonSei University - Master s Advertising and PR SoGang University - Master of Business Administration at

15 years of market research experience Strategic Director: JoongAng Research Senior Researcher: Research Korea

GangWon University - Master of International Business

Director Yim, Hyun Chul

Key People

3/8/9th Floor 144-4 ES Tower, Samsung-dong, Gangnam-gu, Seoul, Korea Tel: 82-2-556-6440 Fax: 82-2-556-6488 E-Mail: frc@frc.co.kr, Website: www.focuscompany.co.kr

Offering Core Business

Improvements to achieve

maximum Performance