Get to know more of Asia with us.

Focus Company Co., Ltd. is a professional full service market

research company based in Seoul, Korea. We provide

accurate market data through latest technology and useful

insight into Korea and Asia to growing global businesses

domestically and around the world through our years of

experience. Ever since establishment in 2001, Focus

Company has continually done over 350 research projects

per year to clients in major industries. At Focus we don‟t

just deliver raw data, we provide insight and strategies to go

with the raw data to ensure our Client‟s success.

Established: October, 2001

Employees: 72 (as of April, 2011)

Turnover: 7,000,000USD

Head Office: Seoul, Korea

Regional Office: Busan, Korea

Proud Member of

About Us

Company Facts

About Us

Reliable

Our top priority at Focus Company is to provide our clients with accurate

data and information. Our quality control process is to involve senior

researchers to examine every step, every result, and every one involved to

make sure we deliver the most accurate information to our clients.

Fast

We do not rush, but we systemize every process so that our researches flow

fluidly. Our teams of experts are continually trained on the importance of co-

ordination and co-operation to minimize procedural errors. Also we utilize

the latest IT solutions to make sure that we deliver quality results with

efficiency and speed.

Insightful

Utilizing our past experience of 10 years in the market we create options

and provide new insight on top of reliable data. We provide quality consulting

and create educational training programs for our clients and have a support

system to assist them through out the whole process.

Focus Company is based

in Seoul, Korea but we

have coverage of Asia

Pacific through our

reliable partners. Our

network partners are in

China, Japan, India, Taiwan,

Singapore, Thailand,

Vietnam, Indonesia, and

Malaysia and our strength

lies in FMCG, IT,

Communications, Financial.

China Japan

Vietnam Thailand

Malaysia

Korea

India Taiwan

Singapore

About Us

Asia Pacific Coverage

Marketing Research

New Product‟s Market Potential, and Demand Forecasting Study

Consumer Behavior and Attitude & Usage Study

Market Segmentation, Targeting, and Positioning (STP) Study

Marketing Activity and Business Performance Measurement Study

(Product Power/Price Competitiveness/Distribution/Advertisement Effect

Customer Satisfaction Index (CSI/ICSI/ESI/PSI) and Monitoring Study

New Product Needs and Customer Value Study

Brand Power and Brand Equity Measurement Study

Price and Distribution Study

Customer Recommendation/Customer Value/User Experience Study

Public Opinion Survey

Public Opinion and Social Opinion Study

Field survey and Research on actual conditions in each Business Sector

Research demand and performance for policy making

INSIGHT

Companies who provides just data

VS

FOCUS Company has always looked past simple data

and all of us at Focus are trained to think like

problem solvers rather than simple statisticians.

There are 2 types of Market Research Companies...

Company who provides “Insight and

Strategic Solutions” as well as raw data.

Our Services

New Product Development Research

Forecasting Demand Research

Market Strategy Research

Customer Value /User Experience Research

U&A and New Product demand research on a ballpoint pen

New town product development research

Lab products research targeting on dentists (Germany)

New wireless Internet business model development research

Strategy research for releasing „well-being‟/healthy snacks

Demand research on attending in 2012 exhibition in overseas

Demand forecasting and computer application research about New

PC2TV Business

DTV demand forecasting and research on its main cause of error

spread

Demand research on 2010 F1 GP - Initial Survey

SMEs‟ globalization tactics and failures after the 97‟ financial crisis.

Vietnam‟s mobile communication market segmentation study

U.S. „H‟ mobile communication repositioning research strategy

„Engine Oil‟ target setting research

CEM (Customer Experience Management) agency development

research

UX (User Experience) project

Brand Management Research

Customer Satisfaction Survey

Evaluation and comparison on reference books for middle/high

schools

Research on baby food price competitiveness strategy

Make-up package testing

Research on advertisement effect for online open market business

Research on stationery distribution status and distribution strategy

Lingerie brand BPI survey and repositioning research

Apt. complex move-in brand/product/service awareness research

Stock company brand awareness research

Research for positioning hospital brand identity

Korea Service Quality Index (KS-SQI) Research

Customer satisfaction research on public institutions

Satisfaction research on the Ministry of Knowledge Economy affiliated

organizations

Customer Satisfaction research on security from the National Police

Agency

Monitoring research on JDC authorized duty-free shops service

Market Performance Research

Past Projects

Major Clients

IT/TELECOMMUNICATIONS PR/MARTKETING

NEWS/MEDIA

FINANCIAL

CONSTRUCTION

FMCG/LIVING

Facilities

FOCUS company has 2 FGI rooms fully equipped with high end audio and video systems. The FGI rooms are

equipped with real-time broadcasting capabilities making it possible for international clients to view the

interviews either at the office or home. Also a monitoring(mirror) rooms are attached to all FGI rooms for

clients to view the interviews or group sessions in detail.

Seating capacity: 10 ~15 (FGI Room)

Supporting equipment: Live internet

broadcasting system, beam projector,

audio/video recording system

FGI Rooms CATI Facility Mirror Rooms

Seating capacity: 8 ~12 (FGI Room)

Supporting equipment: Wifi internet,

Simultaneous translation system

Seating capacity: 60 (FGI Room)

Supporting equipment: Wifi internet,

In-house Monitoring System

Independent Panel Operation Web Survey System

Survey

Response

Maintaining panels according to hierarchical subdivision‟s

(gender, age, area etc) quota sampling

Organised Questionnaire– Off-line On-line Questionnaire

▶www.mypanel.co.kr

▶Research Portal Solution ▶ON-LINE Questionnaire

Online Panel

Master of Mass Communication & Journalism

at the Graduate School of ChungAng Univ.

Achieved the Master course on Qualitative

Market Research at the DongGuk Univ.

Director at the Nuri-telecom

Manager at the DaeHong Comm.

Manager at the Nara Comm. .

Manager at the Gumgang Comm.

Deputy-Manager at the DongBang Comm.

Bachelor of Sociology at YonSei Univ.

Master of Advertising and PR at YonSei Univ.

Master of Business Administration at

SeoGang Univ.

15 years of market research experience

Previous

– The Strategic Director at the JoongAng

Research

– The Senior Researchers at Research Korea

Master of International Business at the

Graduate School of GangWon Univ .

Qualified as a Korea Productivity Centre

CS Consultant

Experience Experience Experience

Academic Background Academic Background Academic Background

Director Hyun, Gun Taek Director Yim, Hyun Chul Director Kang, Youn Mo

20 years of research experience

Previous

– The Vice Team Manager at the JungAng

Marketing Research

– The Senior Researcher at the DongSuh

Research

Current (2008~2011)

– Lectures at the Korea Productivity Center

• PR Research Application Strategy

• Market Research on New Product Development

Graduate School of Business

Administration, Sogang University,

Marketing MBA

Graduated Ewha Womans University,

Department of Social Science, Sociology

Achieved the Advanced Management

Program (AMP), Seoul National

University

Experience

Academic Background

CEO Choi, Jeong Sook

28 years of market research experience

Current

Vice-chairman of the Asia-Pacific

Marketing Forum

Chairman of the Korea Venture Business

Women’s Association

Manager at the Consumer & Social

Research Division of AC Nielson

Deputy Director at the Marketing Division

in Nara Communications Inc.

Key People

3/8/9th Floor 144-4 ES Tower, Samsung-dong, Gangnam-gu, Seoul, Korea Tel: 82-2-556-6440 Fax: 82-2-556-6488

E-Mail: frc@frc.co.kr, Website: www.focuscompany.co.kr

Offering Core Business

Improvements to achieve

maximum Performance