Challenge –

A case study

The Japanese have always

loved fresh fish.

But the waters close to

Japan have not held many

fish for decades.

So fishing boats got bigger and

went further into deep sea.

The farther the fishermen went, the

longer it took to bring in the fish.

• Since the return trip took more days,

the fish were not fresh.

• The Japanese did not like the taste.

Freezers on Boat

To solve this

problem, fishing

companies installed

freezers on their

boats & they would

catch the fish and

freeze them at sea.

Freezers allowed the boats to go

further in deep sea and stay longer.

• However, Japanese could taste the

difference between fresh and frozen fish.

• The frozen fish brought a lower price.

So fishing companies installed fish tanks in

their boats. They would catch the fish and

stuff them in the tanks, fin to fin.

After a little thrashing around, the fish

stopped moving and stayed. They

were tired and dull, but still alive.

•Since the fish did not move

for longer periods, they lost

their fresh-fish taste.

•The Japanese preferred the

lively taste of fresh fish, not

sluggish and dull fish.

What was the Solution ?

•So how did Japanese fishing

companies solve this problem?

• If you are a consultant, how will

you take up this challenge &

suggest your recommendations ?

"Man thrives, oddly enough,

only in the presence of a

challenging environment.”

For the Japanese fish problem,

the best solution is simple.

So how did the Japanese

Fish stay Fresh?

The Solution ?

• To keep the fish tasting fresh,

the Japanese fishing companies

still put the fish in the tanks.

• But now they add a small shark

to each tank.

The shark eats a few fish,

but most of the fish arrive

in a very lively state !

Reason ???

• The fish are challenged

because of shark and hence

are constantly on the move.

• The challenge they face

keeps them alive and fresh!

Recommendations

•Do not thrive on past glory.

•Don't create success and lie in it.

• Failing makes you tired.

Challenges in our lives can keep

us moving forward.

Recommendations :

•Without challenges we can

become complacent, find life

boring, and become inactive.

•Remember oaks grow strong in

contrary winds, and diamonds

are made under pressure.

Recommendations :

•Consider new challenges and

problems in your life as a shark

– the challenges and problems

can keep us motivated and

moving forward.

Never be afraid to try

something new !

Learning to live without

recognition is a skill !

Nobody truly knows which

employee actually deserves

the merit of success, or who's

is actually contributing the

necessary support to make

things happen.

If anyone ever tells you that

your work is unprofessional;

Remember:

Amateurs built the Ark

(Which saved all the species)!

And Professionals built

the Titanic.

(All died tragically !!)

Challenges keep you alive!!

Put a shark in your life

and see how far you

can really go!