Corporate social media consulting, training & tools

‘Advocacy’ Is Today's ROI

Case Study

Objective

sell ticketsObjective

build weight loss awareness

Objective

what did we do?

strategy!

Objective

build your advocates!

Advocates

Objective

use your peoples…

Objective

Facebook fans army!Shay Sorrells – 12,552 friendsPaul Martinelli – 2,987 friendsChristine Avanti – 764 friendsDan Vega – 546 friendsOther Speakers, buzz campaign Advocates – 4,200+ friends

Total – 21,049+

Objective

instruct your army!

$$$

Objective

create “buzz worthiness” create “buzz-worthiness”

Objective

launch sweepstakes, contest!

Objective

launch sweepstakes, contest! launch sweepstakes, contest!

Objective

launch sweepstakes, contest!

Objective

other viral tools…

stats!

ROI?

Objective

numbers don’t lie…

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Registration page U

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71%

results?

That’s me!

top 5 takeaways

1. research target audience (Facebook groups etc)

2. search for buzz campaign advocates3. create a reward system for advocates4. create sense of urgency, contest etc..5. Measure, Measure, Measure

advocacy = ROI

Talk+Trust=

Transaction

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Corporate social media consulting, training & tools