Brand, People & Social Mediafrom

Virgin Atlantic Careers

The most successful brands inspire loyalty…

What is brand DNA?

Logotype?

Product?

People?

Service?

What is brand DNA?

1. A collective perception...

2. What organisations stand for…

3. Each and every touch point…

4. The sum of the experiences…

What is brand DNA?

5. How it’s all joined up…

6. Differentiation…

7. Ultimately - a sense of belief?

Virgin Atlantic stands for… People: Outside = Inside

Virgin Atlantic stands for… People: Red on the outside & red on the inside

Virgin Atlantic stands for… People: Red on the outside & red on the inside

Brand is… consumer and employee coming together.

1. Service is our purpose – not “being an airline”.2. Customers have the voting rights – not the marketing department.3. Employees have the voting rights – not the employer.4. Authenticity is key.