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Small Business What can Mobile Marketing do for you? Joyce Ong Mobile Marketing Specialist Eazi Apps licensee www.eazi-apps.co.uk

Migrant biz show-Nov 2016 slides

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Page 1: Migrant biz show-Nov 2016 slides

Small BusinessWhat can Mobile Marketing do for you?

Joyce OngMobile Marketing Specialist

Eazi Apps licensee

www.eazi-apps.co.uk

Page 2: Migrant biz show-Nov 2016 slides

Some Mobile Statistics What does this mean for Small

Businesses?

www.eazi-apps.co.uk

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60% of adults in the US use smartphones and tablets to search for local product and service information.

Furthermore, 50% of consumers who conducted a local search on their smartphone visited a store within a day.

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Overall 78% of local mobile searches result in offline purchases

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What does this meanGrowing trend of people using their mobile devices to search for local businesses (60%). Consumers who do local mobile searches end up buying a specific product or service (78%) – consider actively promoting your product/service to your local market.

Not only will these consumers buy, 50% of them will buy within ONE day – consider allowing local customers a quick painless way of accessing your product/service.

50% of smartphone owners have scanned a QR code (from their app). 18% of those have made a purchase after scanning (source: Mashable). 64% of mobile phone time is spent on apps (source: Nielsen) – a business branded app can build your brand and increase customer loyalty

Good news for bricks and mortar businesses – local retail, restaurants, solicitors, property agents, or if your business runs events where your customers may gather (festivals, exhibitions, workshops)

Page 6: Migrant biz show-Nov 2016 slides

Marketing PainsLimited time and budget for marketing – how do you decide? Solving customer’s pains, providing great customer service and the ability to automate your marketing is key

More competition for your product or service – how do you stand out?

Marketing campaigns not getting the Return on Investment you were expecting – are the messages targeted at the right people, right place, right time or one-size fits all?

Using traditional print advertising, loyalty cards / coupons but finding it hard to measure results – there are cost effective ways of building and measuring loyalty – the integrated approach

Difficulty reaching out to a different or younger segment of your market – social media engagement, Facebook campaigns, Google PPC, other apps that market your business, your own business branded mobile app.

Page 7: Migrant biz show-Nov 2016 slides

Mobile App FeaturesPush Notifications * Loyalty * Membership

www.eazi-apps.co.uk

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Push NotificationsSend out FREE and UNLIMITED push notifications to your customer’s mobile device

with deals, offers and timely reminders

Advanced Features:Geo-targeted push messagesGeo-fenced push messages

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Loyalty Coupons

GPS CouponsAllow your customers to ‘check-in’ and receive special bonuses

QR Code CouponsLet your customers scan QR codes and redeem special offers

Mobile Loyalty CardsReward repeat customers with our advanced mobile loyalty cards

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Membership and Subscriptions

Target users based on their subscription and membership accounts

Device & Social Media

Target users according to theirdevices and post to social

Media

Subscription

Select target users by theirSubscription levels

User Groups

Target selected user groups orMessage selected individuals

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HighlightsPush notifications (timed and/ or location specific) QR Codes for Loyalty programmesLoyalty stamps, QR coupons using the appMobile Shopping Cart1-click calling Turn by turn GPS directionsFood ordering, reservations / bookingsState of the art Content Management Dashboard - real time uploads Multimedia – synchronise podcasts, share / send photos, YouTube / Vimeo integration etcCamera and voice recording features3rd party integration of social media, news feeds, mailing lists, blog RSS feeds, ordering systems, reservations, eCommerce and more Analytics via your app – track downloads, Android vs iOS, loyalty points, app purchases, page usage stats

And More

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Case StudiesProfessional Services * Retail * Restaurant

www.eazi-apps.co.uk

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App updated

Feb 2016

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App updated April 2016

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Eazi AppsAbout Us * Our Offer

www.eazi-apps.co.uk

Page 23: Migrant biz show-Nov 2016 slides

About UsEazi-Apps Is an established mobile marketing

company with strategic partners globally. We work with restaurants, retail, property, law firms,

accountants, other professional services etc

You get full support and backup from a local

office

We help you increase salesand bring in new customers

We have a core teamof mobile experts

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Our OfferDemo app free of charge.

Test drive your app for 30 days.

Monthly subscription option (no setup fees) which starts from just £95, depending on your requirements * (prices valid till 31st Jan 2017) We set up and publish your business branded app in the app stores and an HTML5 mobile site to kick-start your mobile marketing.

We don’t just build apps, we certainly don’t blow your budget with expensive apps. We want to help you become successful with your mobile marketing !

*Minimum subscription period 6 months

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0207 183 0171 / 078 919 80881

[email protected]

https://eazi-apps.com/joyceong/

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