GREAT WINES BEAR VARIOUS AROMAS

I am like those great wines, French, rich aromas, grown on mixed soils

Studying …

Engineer in Electronics and Robotics (Paris VI - France)

1 ½ yr ‘Associate Research’ at Lawrence Berkeley Laboratory (CA-USA)

Master in Marketing (HEC – France)

…And a mother teaching creativity and art

Israel: birth ->6yr and from 28 till now.

Started my own family, Professional experience

France - 6 -> 28 growing up, studying, first love, first apartment, first job (Alcatel)

US-CA: Stages and work at Lawrence Berkeley Laboratory– (1yr ½)

Germany: 1st language learned. international work camps, stages at Siemens (Koln)

And trips to many other destinations

Multi-cultural …

WorkingSmall - medium

Telecom

Large

Contact Center, Finance and Public Safety

Positions• Product Manager

• Alcatel, NICE

• Competition and Business Intelligence• Teledata, NICE, Alvarion, Amdocs

• Channel Marketing• NICE, Extricom

• Product Marketing• NICE, Extricom, Amdocs

• And Branding, Analyst Relations, Project Management, Release Management

A FEW ACCOMPLISHMENTSAnat Grynberg

Starting with raw survey data

Getting 5 outputs

1. Article in EMEAView: http://www.amdocs-marketing.com/emeaview/trendsandinsights3.html

2. Article in the CBG site

3. Article in The Source

4. Blog post:http://blogs.amdocs.com/customermanagement/2012/08/01/service-providers-look-to-simplify-and-get-proactive/

5. Synopsis to pitch the press to get bylined articles

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Blog Post - Aug. 1st 2012

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Detailed synopsis to pitch to the press and create a full article when we have a placement (Peter Linton)

Self-care research – suggested byline synopsis Service providers need to wake up to the mobile revolution to improve customer service [Name, job title] at Amdocs discusses findings from recent research into self-care and call centre contact  Two thirds (65%) of the world’s 1.8 billion households are still not connected to the internet: compare this to the six billion mobile subscribers (87% of the global population*) and it’s clear we live in a mobile world. Despite these figures, self-care offerings tend to lean towards PCs even as we increasingly turn to post-PC connected devices. So why aren’t service providers thinking more about mobile self-care and on top of this, why is customer care usually reactive instead of proactive? Self service is popular with both service providers and consumers as a way of improving customer satisfaction and resolving problems efficiently. For service providers, it’s about driving down call centre costs by offering web-based or mobile self help tools like ‘how do I’ FAQs to reduce those incoming calls. For consumers, it’s about getting the answers they need, quickly without going through to a call centre, which can be more laborious. In this way, proactive alerts via email or SMS can compliment these features e.g. by informing users of issues others may have had to help them take preventative steps before they encounter the same problems.  In our latest research, 83% of the consumers said they were aware of self service options available to them while 64 percent of service providers acknowledged they could reduce incoming customer calls with the right self-care solutions.  Over half (52%) who use proactive notifications to push out offers do not use it for problem solving. In addition, 40% don’t employ personalised push alerts at all even though nearly all (96%) of consumers expect this service and 24% of service providers see the benefit, saying they can provide better service through proactive care. The availability of self-care on mobile seems like a missed opportunity too, with 67% of consumers saying they would rather use a mobile self-service tool than contact a call centre. However, less than 25% of consumers experiencing service provider issues have used their service provider’s mobile self service and fewer than 10% have found mobile solutions accurate.  There is a definite need for service providers to connect to a growing pool of mobile users, who are keen to find solutions to their issues through their handsets. It’s not just about delivering online self-care solutions as this doesn’t meet everyone’s needs. Service providers need to reach all consumers to improve customer service and satisfaction. Importantly, there’s also an outcry for this to be proactive, rather than a reactive service offering.  

 Mobile stats to include in the byline from self-care research:56% of consumers have had a problem with their mobile device service provider in the last year yet only 15% of consumers who have had issues with their service provider or device have been able to find accurate solutions – shows service providers need to make significant advancements in their self-care solutions There’s a real market demand for mobile phone solutions as 76% of consumers would find it useful to receive proactive notifications from their service provider for a solution to a problem they’re not aware of but is likely to affect them. This demonstrates that consumers are open to preventative action before they reach a problem with their service provider – something service providers could easily implement to improve customer satisfaction Despite the amount of mobile phone users on a global scale, this research could all mean service providers need to instill more trust in their mobile solutions to drive people to use this extremely popular channel of communication to improve customer service

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Supporting the Upgrade CampaignArticle in the EMEAView

Innovating in Competition

Competition forum

Competitive analysis

Social media

Technological Concept put into PictureCellular Backhaul Optimization

NICE Branding• Slogan: Insight from Interactions• Theme: camouflage

Timeline (Karakter’s original timeline)

Alvarion – Customer testimonial (video)

• Customer testimonial video on the launch of a 4G Wimax network in Norway.

• Led to• Sales tool for the company and sales teams• Great partnership with the customer• PR event that let to a great coverage including a 4p free article in

the industry press (Land Mobile Jan. 2011-UK) as well as local article

Click below to see a movie about our customer, NextNet, and the first 4G city in Norway, Fredrikstad.

NextNet is a WiMAX operator in Norway, operating the city of Fredrikstad, population 72,760. It is about one hour away from Oslo and is the nation’s seventh largest city.

NextNet is currently undertaking an exciting project, extending its coverage to provide broadband connectivity everywhere in the city. This makes Fredrikstad the first 4G city in Norway.

With many thanks to Moty Rosenbaum we captured the testimonial of this customer.

In the movie you will see real wireless broadband coverage, including: using Skype while traveling on a bus, use of various devices (e.g. WiFi/WiMAX biscuit, dongle, notebook), in addition to the testimonial of the CEO, CTO, and CMO of NextNet.

Here’s wishing you much success selling Alvarion’s next 4G city!

Anat

For further information please contact Anat.Grynberg@alvarion.com  

My values• Vast marketing experience in almost all aspects of

marketing• Ability to enter fast new domains• Methodology and processes• Dedication, self-sufficient , creative and methodological• Team player, multi-cultural • Flexibility to travel. Native French, Fluent English, Hebrew

(hold a French passport)

il.linkedin.com/in/anatgrynberg