2. DEFINITION Packaging is the science, art and technology of
enclosing or protecting products for distribution, storage, sale
and use. Packaging is a coordinated system of preparing goods for
transport, warehousing, logistics, sale and use. Packaging helps
the consumer quickly understand what the product is all about
Packaging is a silent sales man
3. The Truths of Packaging Packaging only exist because product
exists First and foremost it is the delivery system for products
Its primary is to contain, protect and preserve
4. The INCONVENIENT TRUTHS OF PACKAGING But its also a Primary
Mechanism for Branding Its very visible but little understood by
consumers Its environmental impact is regretful And modern society
cannot function without it.
5. So why there is so much packaging? Examine the evolution of
society And the way that shopping had developed how packaging has
changed Where are we today? How packaging is related to brand
image
6. The way things were What did most householdsnot have in the
50s: Car Phone TV Central heating Washing machine Fridge
7. CONTD. Freezer Dishwasher DVD Players Computers Internet
Microwave ovens Etc.,
8. What about the society Few working mothers Pace of life was
much slower Meal times (eating together) was the norm Disposable
income was low
9. And Now Pace of life dramatically higher and still
accelerating Working households are the norm Eating on the run Less
cooking, more prepared foods Much more city living
10. So what about shopping habits In the 50s Shopping was a
daily exercise no fridges! Grocers shops No supermarkets Most
products sold loose queues Home deliveries of milk, bread on
everyday basis Range was limited and fresh food seasonal
Convenience foods almost unheard of
11. Then
12. Now
13. And Now Consumption has increased dramatically Supermarkets
are everywhere Range and choice are huge Products available all
year round Convenience is everything And its this consumer demand
for goods that drives demand for the packaging around it
14. So what about packagings role in this? Packaging is the
indispensable for shopping as we know it today supermarkets could
not exist without it Product wastage in the supply chain is now
minimal Product presentation and information are key
15. Many markets owe their existence to developments in
packaging Packaged fruit juices Packaged milk with longer shelf
life
16. what has the Packaging Industry done? Developed a fantastic
range of new products Enabled a huge change in the way we shop
Facilitated the reduction in food waste in the supply chain Light
weighted packaging Gives consumers product protection, hygiene,
convenience and pack information
17. CONTD. Provided the platform for product branding and
identification Containment or agglomeration Security Package color,
text and graphics
18. How brand image is related to packaging
19. The Shape of the package can be recognizedas unique to a
particular brand.
20. Labelling Labeling is any written, electronic, or graphic
communications on the packaging or on a separate but associated
label. Sellers must label products
21. Purposes of Labeling: Labels perform several functions:
Brand Identification The label identifies the product or brand.
Product Grading The label might also grade the product; canned
fruits are grade labeled A, B and C. Product Description The label
describes the product: who made it, where it was made, when it was
made, what it contains, how it is to be used, and how to use it
safely. Product Promotion The label might promote the product
through attractive graphics.
22. Labeling Decisions: Brand Name Label Text, Graphics and
Design Labeling Laws Additional Labeling Nutritional Labeling
(incase of Food Products Statement of Contents Safety Hazards
Instructions for Use Weights and Measures Features and
Benefits
