Role of Packaging and Labeling in the Pharmaceutical-1

8/18/2019 Role of Packaging and Labeling in the Pharmaceutical-1

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ROLE OFPACKAGING ANDLABELING INTHEPHARMACEUTIC

AL MARKETPREPARED BY: KISHAN DARJI

(09BPH007)


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CONTENT

▪

Intr!"#t$n▪ P%#&%'$n'

▪ R * +%#&%'$n'

▪ P%#&%'$n' *"n#t$n

▪ C,%r%#tr$-t$#

▪ T.+- * +%#&%'$n'

▪ S./ "-! $n +%#&%'$n'

▪ L%$n'

▪ K$n!- * %

▪ E1%/+ * +%#&%'$n

▪

E1%/+ * %$n'▪ #n#"-$n

▪ R*rn#


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INTRODUCTION

▪

T, +%#&%'$n' %n! %- #%n "-! . /%r&tr-n#"r%' +tnt$% ".r- t +"r#,%- t, +r!"#t

▪ P%#&%' 'r%+,$# !-$'n %n! +,.-$#% !-$'n ,%5 $/+rt%nt %n! #n-t%nt. 55$n' +,n/nn *r

-5r% !#%!-4

▪ M%r&t$n' #//"n$#%t$n- %n! 'r%+,$# !-$'n %r%++$! t t, -"r*%# * t, +%#&%' %n! ($n /%n.#%--) t, +$nt * -% !$-+%.4

http://en.wikipedia.org/wiki/Labelhttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Graphic_designhttp://en.wikipedia.org/wiki/Marketing_communicationshttp://en.wikipedia.org/wiki/Graphic_designhttp://en.wikipedia.org/wiki/Point_of_sale_displayhttp://en.wikipedia.org/wiki/Point_of_sale_displayhttp://en.wikipedia.org/wiki/Graphic_designhttp://en.wikipedia.org/wiki/Marketing_communicationshttp://en.wikipedia.org/wiki/Graphic_designhttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Label


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PACKAGING

▪

A P%#&%' $- t, +,.-$#% #nt%$nr r r%++$n' *r+r!"#t4

▪ D5+$n' % +r!"#t8- +%#&%' $- %n $nt'r% +%rt+r!"#t +%nn$n' %n! +r/t$n #%"- t, +%#&%

% -$n' t4


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ROLE OF PACKAGING

▪

Pr/t$n' %n! -$n' t, +r!"#t▪ Dn$n' +r!"#t $!nt$t.

▪ Pr5$!$n' $n*r/%t$n

▪ E1+r--$n' nt- %n! *%t"r-

▪ En-"r$n' -%* "-


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PACKAGING FUNCTION

▪

Attr%#t$5▪ C"r*"

▪


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CHARACTERISTICS

▪

Prt#t t, +r+%r%t$n *r/ n5$rn/nt% #n!$t$▪ M"-t nt r%#t$5 $t, t, +r!"#t4

▪ M"-t nt $/+%rt t t, +r!"#t t%-t r !"r-4

▪ M"-t nnt1$#4

▪ M"-t FDA %++r5!4

▪ M"-t /t t%/+r r-$-t%n# r?"$r/nt4


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TYPES OF PACKAGING

▪

Primary packaging▪ It $- t, /%tr$% t,%t r-t n5+- t, +r!"#t %n! , T,$- "-"%. $- t, -/%-t "n$t * !$-tr$"t$n r "- %t, +%#&%' ,$#, $- $n !$r#t #nt%#t $t, t, #ntnt

▪ Secondary packaging

▪ It $- "t-$! t, +r$/%r. +%#&%'$n'= +r,%+- "-! t 'r+r$/%r. +%#&%'- t't,r4

▪ Tertiary packaging

▪ It $- "-! *r "&,%n!$n'= %r,"- -tr%' %n! tr%n -,$++$n'4

http://en.wikipedia.org/wiki/Logisticshttp://en.wikipedia.org/wiki/Warehousehttp://en.wikipedia.org/wiki/Transporthttp://en.wikipedia.org/wiki/Transporthttp://en.wikipedia.org/wiki/Warehousehttp://en.wikipedia.org/wiki/Logisticshttp://en.wikipedia.org/wiki/Logistics


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HY PACKAGING DE


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SYMBOLS USED IN PACKAGING

▪

M%n. t.+- * -./- *r +%#&%' %$n' %rn%t$n%. %n! $ntrn%t$n%. -t%n!%r!$!4

▪ Tr%!/%r&-= +r* * +"r#,%-=

▪ E-t$/%t! -$'n

▪ R#.#$n' -./

▪ R-$n $!nt$#%t$n #!

▪ Grn !t

▪ B%r #!-= "n$5r-% +r!"#t #!-4


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LABELING

▪

A L% $- %n $n*r/%t$n t%'= r%++r= -%= r$/+r$nt! /--%' t,%t $- %tt%#,! t % +r!"#t r +%#&%'4

▪ It- /%$n *"n#t$n $- t $n*r/ #"-t/r- %"t t,

+r!"#t8- #ntnt- %n! '$5 !$r#t$n- *r $t- "-44


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LIPITOR (ATOR


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DIO


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KINDS OF LABEL

4 T, brand label '$5- t, r%n! n%/= tr%!/%r&= '4

▪ NIKE

▪ RANBAY

▪ SUNPHARMA

▪ GSK

▪

PARLE▪ BRITANNIA

24 A descriptive label '$5- $n*r/%t$n %"t t, +r!"-= #n-tr"#t$n= #%r= +r*r/%n#= %n! t,r *%t"r

64 A grade label -t%t- t, ?"%$t. * t, +r!"#t4


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DIFFERENT PHARMACEUTICAL PACKAG


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DIFFERENT PHARMACEUTICAL LABELI

For Prescription Product


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DIFFERENT PHARMACEUTICAL LABELI

For OTC Product


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CONCLUSION

Pr!"#t +%#&%'$n' %n! %$n' $n % -+#$% %. '$5-$'n$#%nt %++%r%n# t t, +r!"#t ,$#, #r%t-

#"r$-$t. t%r!- t, +r!"#t %n! %ttr%#t #"-t/r

t%r!- $t4


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REFERENCE

4 ,tt+:4/n-,%t,4'5%'$n'!r"'-%trn/!$#$n,tr%!!r"'%-4#*/

24 ,tt+:%++-4,4$nt+r?"%HOPARHOPARGUI0#Annt%t!L%t/+%t4+!*

64 ,tt+:4$/%'%#%!/.4r'%rnr

20--n-@20Pr!"#t20Sr5$#20M%n%'/nt6920Br%n!$n'20E/nt-Br%n!$n'4+!*

4 ,tt+:%++-4,4$nt+r?"%tr%$n$n'r-"r#-+?+r&-,+#,$n%200n'$-,22006

+,%r/%#"t$#%+%#&%'$n'4+!*


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Role of Packaging and Labeling in the Pharmaceutical-1