Role of Packaging in Supply Chain

7/21/2019 Role of Packaging in Supply Chain

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The Role of Packaging in

the Supply Chain:

The requirements ofpackaging

Forces changing thenature of packaging –from a South African

perspective1



p p

1 Protect

! "#entify

$ %eep Together &'niti(e)

* +na,le han#ling

- .arketing/ Convey "nformation

1 Requirements of

packaging:

!



Requirements of packaging: 1Protect

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Requirements of packaging:"#entify

How does packaging contribute to product identifcation?

Ans0er:

The right packaging com,ines size, design an# colour to attractpotential consumers*

http://www.khlaw.com/

http://wiki.answers.com/Q/How_does_packaging_contribute_to_product_identification

http://wiki.answers.com/Q/How_does_packaging_contribute_to_product_identification




COLOR INDICAION

The package is #esigne# 0ith a num,er of in#icationsthat ensure fast an# relia,le pro#uct i#enti3cation:∗1 4i# colour in#ication – four colours represent #i5erent#iameters: re# ,lue green an# gol#∗! The la,el on the tu,e6s li# in#icates the implant6s#iameter an# length∗$ A pro#uct characteri(ation la,el is positione# outsi#ethe implant6s outer tu,e

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∗ +asier to han#le an# control

Requirements of packaging:'niti(e

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Requirements of packaging:

+na,le 9an#ling



Requirements of packaging: +na,le .arketing

;



Requirements of packaging: Convey "nformation

1<



1 Technologya .aterials

, .anufacturing techniques

! .arketinga Customisation

, =ra0ing attention

$ 4egislationa 9ealth concerns

, +nvironmental concerns

c Compulsory "nformation

* >lo,al movement an#regulation

- .o#es of transport

/ .arket #ynamics 11

! Forces that are changing thenature of packaging:



1 Technologya .aterials an# coatings

i .yco,on# – organic 3ller & replaces foam)

&.ushroom)

ii Cellulose ?am,oo an# ?anana

iii @rganic &composta,le) plastics

"v e0 polymers

v Composites &4aminates an# coate# pro#ucts)

vi >raphene – molecular layer #eposition

!ii Ato"ic La#er Deposition Coating ec$ni%ue&Coating'

Coming soon – 0atch this spaceB

! Forces that are changing thenature of packaging:

1!



=evelope# in Finlan# in the 1;8<6s

Coating 0hich has ecellent gas permeation resistance an#is particularly suita,le for treating packaging for foo# an#pharmaceutical pro#ucts Thus far it has ,een use# mainlyin microelectronic applications A4= lea#s to themanufacture of packaging materials 0hich are thinnerlighter an# ,etter seale# than tra#itional ,arrier materials

Atomic 4ayer #eposition

&A4=)

1$







1 Technology

, .anufacturing techniquesi $G# printing

ii Print – on –#eman# – eg Din#o0s 8 launch

iii =igital printing vs 4ithographic plate &o5set)

! Forces that are changing thenature of packaging

&continue#)

1/



?ene3ts:∗ Transportation costs to sen# printe# material in I eli"inated∗Darehousing costs to store printe# material in inventory I greatl# reduced∗"nventory #estruction costs to scrap out#ate#2ecess inventory I greatl#reduced∗Flei,ility to up#ate marketing materials on a regular ,asis at no a##itionalcost I enabled wit$ (OD∗Fast turnaroun# times for print pro#uction I o)ered wit$ (OD∗Custom2Jaria,le #ata printing I o)ered wit$ (OD∗Small volume 2 specialty print Ko, capa,ility that can ,e easily integrate#into eisting ful3lment services for a customer I enabled wit$ (OD∗*n!iron"ental sustainabilit# + #igital printing #oes not require 3lm plateGmaking chemicals J@CGemitting an# oilG,ase# inks synthetic proo3ng

materials or large amounts of makeGrea#y paper =igital is a cleaner greener0ay to print

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=igital Printing: Print @n

=eman#

18



∗ Stu#ies ,y the Plastics Fe#eration of South Africafoun# the car,on footprint of a 1 litre sachet of milk is/<L lo0er than that of equivalent P+T ,ottleAccor#ing to the latest 3gures ,y the .ilk Pro#ucers@rganisation of South Africa only !<L of the annual

pro#uction of 1- ,illion litres is package# in sachets0hile 8<L is package# in plastic ,ottles

"t requires almost !- times more energy to ,ottleliqui#s than using sachets G South African pro#uctionplants can save up to /<L of the energy consumption,y s0itching to milk sachet packaging

∗ http:22all*0omenco(a2foo#Gan#Grecipes2foo#Garticles2competitionGfoo#GtapGitGmilkG#ispensingG0inhtml

e0 pro#ucts

1



∗ ?ut #igital packaging isn6t only for cereal >eneral.ills is 0orking on a##ing assets to their 0hole lineof pro#ucts from cake mies to snack ,ars 9o0

a,out a downloadable pedo"eter appattac$ed to a low calorie #ogurt or aninteracti!e Ol#"pic sc$edule on a ,o ofDheatiesMhttp:22000marketingpilgrimcom2!<1!2<!2theGfutureGofGcerealGpackagingGinclu#esGaG#igitalGsurprisehtml

e0 Pro#ucts &Continue#)

1;



e0 Pro#ucts:

PaintGon 4ithiumG"on ?atteries

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a Customisation:

∗ +conomic or#er quantity of one unit

∗ Rapi# prototyping an# concurrent #evelopment

∗ Short setup time

∗ "ntelligent use of @ptions

∗ .ass customisation 0as #e3ne# ,y Tseng O iao &!<<1 p /-) as Qpro#ucing goo#s an#services to meet in#ivi#ual customers nee#s0ith near mass pro#uction eciencyQ

, =ra0ing attention

?igger lou#er shinier more

comple

! .arketing

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a 9ealth concerns, +nvironmental concerns

c Compulsory information

$ 4egislation

!$



• Cost•

4inke# to cost of fossil fuels – 0ill restrict air an# roa# movement• Africa nee#s to invest in transport infrastructure – especially

roa# an# rail then airports an# ports

• Regulations• Restrictions on use of certain organic materials &0oo# an#

foo#stu5 )

• ?or#er control• Shoul# ,ecome less in Africa &free tra#e (one) Packaging to

allo0 for easy scanning an# inspection to minimi(e #elays

* >lo,al movement

!*



a Roa#

, Rail

c Air

# Dater

e Pipeline

/ .o#es of transport

!-





A =emography:

∗ Age #istri,ution culture e#ucation'r,anisation an# income #istri,ution#etermines the type of pro#uct ,eing ,ought

? Purchasing ha,its – #etermine the quantitiesan# timing of fmcg &an# other) pro#ucts,eing ,ought:

America: Philippines:

- .arket =ynamics

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>o >reen

Avoi#Re#uce

ReGuseRecycle

c Social Conscience:

!



a Fragility

, Temperature control

c ?reathing Requirements

@rganics an# livestock

# See requirements of packagingUB

Pro#uct &Speci3c) requirements

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Role of Packaging in Supply Chain