WSI PresentationHow a WSI Digital Marketing Strategy

Can Help Your Business

A Solution for Every Need

WSI Digital Marketing Strategy

Lead Generation Online Brand CredibilityClient & Prospect Communication

CONVERSION ARCHITECTURE

ANALYTICS

Lead Generation Strategies

• Driving more and better qualified customer’s to your site with:– Keyword Research

• Determining the phrases your customer’s use to find you online

– Paid Search Advertising• Creating Google Ad’s for immediate lead generation• Appear on Google Page 1 immediately• Including enticing call-to-actions

– Basic SEO for Your Website• Ensuring all pages on your site are optimised for Search Engines to

improve your Google ranking

– Landing Pages Built with Conversion Architecture• Designing your site to ensure visitors navigate to the conversion you

desire (e.g. buy, register, obtaining the correct information)

Online Brand Credibility

• Ensuring that your online presence is consistent and improving your branding:– State of the art Website design and build• with consistent content plan and framework

– Social Media• use of Facebook, Twitter, Linked-In, You-Tube etc to

develop your presence and brand and improve SEO• develop loyalty and trust with your customers• manage the online conversation about your business

• WSI’s Prospect & Customer Communication (Lead Nurturing) Strategy Includes:– Database Segmentation– Email Marketing Campaigns• Newsletter creation • Copywriting • Educational information and enticing call-to-actions• Driving traffic to your website or landing page

– Drip Marketing Campaigns

Client & Prospect Communication

Conversion Architecture

• Ensuring all online solutions are designed to help customers take the action you want them to take

Analytics

• Ensuring all online solutions are measurable:– Number of visitors to your site– Where they originated– Which pages they visit and for how long– What actions they take– For emails measure

• For email campaigns measure delivery rate, open rate, click through rate and conversion rate.

• Produce regular management reports to measure the Return on Investment for each campaign and recommend improvements to the online marketing.

Webscan & Competitive Analysis

• WSI Webscan can perform a detailed audit of your existing web presence and online marketing and make recommendations.

• We can also analyse your site versus one or more of your competitor’s to reveal their strategies and relative strengths and weaknesses.

For further information contact

pauldavies@wsidigitalmarketer.com

http://pauldavies.wsidigitalmarketer.com