Wordpress SEO

Inquiring Minds Want to Know

Content

Social Media

Links

Keywords

Structure

Registration

Plugins/Themes

Resources

Search Algorithm

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• Links

• Keywords

• Social Media

• Registration

• Paid

Links—Connections—Most important

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Content is King

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Top 1/3 of the page is the most important

Related to titles, links, alt text

Objective is clear

Message is relevant

Blog has an identity – brand – why should I read this

Social Media => Engagement

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Feeds

Tweets

Facebook

YouTube/Flickr/12 seconds/Slideshare/ning

Leveraged across multiple audiences raises visibility

Links

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More is better=>quality supersedes quantity

Authority from the linker

Reciprocity

Trackbacks/Pingbacks

Relevance

Blogrolls

Comment and nofollow on blogs – ok on forums

Keywords

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Titles

Headers – in the body of the blog

Tags

Categories

Anchor text

Anchor links

Alt Text

Meta Tags and other Meta info

Structure

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URLs

Postname before blog name – keyword priority

Consistency everywhere

Permalinks

Stopwords: to include or not to include (and, the, a, an, etc.)- cater to the

reader first

Canonical: eliminates duplication

Good code is easier for search engines: top priority?

Registration

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Search engine submission

Directories

Sitemaps – general, Google

Feeds

Robots.txt – directs search engine toward key content

Plugins/Themes

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Technoratiplugin: specific tags

All-in-one-SEO plugin

Thesis theme

Others?

Resources

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Wordpress SEO

SEOmoz

Yoast

SEObook